Chapter 932： Play tricks!

Human brain holes are infinite.

So often I can think of many incredible things.

For example, on the most important sale of Adidas in December, they opened their brains and thought of a unique sales method!

Oh, yes, this sale is the "Shen Huan Champion Limited Edition" shoes.

There are only one million pairs in the world.

It was the same number as it was five months ago, and there was no double-digit increase.

At the end of November, when this news came out, I didn't know how many people yelled, thinking that Adidas would not do business.

Shen Huan will play the NBA again next year, why don’t you know how to sell more?

Not to mention what is two or three million pairs, that is, 5 million, 8 million pairs, it can also be sold out!

Although this does not meet the "Limited Edition" title, but at least it will make fans happy!

As a result, Adidas did not follow the advice of any fans, and insisted on setting the number to 1 million pairs, unchanged.

Of course, the facts are not so simple.

According to the various investigations by the paparazzi, they broke a news.

In fact, Adidas is ready to sell 5 million pairs of Shen Huan's limited edition sneakers in one go.

But this idea was taken by Shen Huan, and she was directly rejected by Shen Huan.

Shen Huan said, since this is a limited edition, and it has been agreed with everyone, why should he give up his principles because he can make more money?

Too much quantity comes out, but there is no such charm.

Ok.

Fans don't know what to say.

You say that Shen Huan is stubborn. What others say makes sense, but if you decide, you still have to change it. Is it ridiculous? Is there integrity?

If you want to say that Shen Huan really agreed to increase the amount of investment, there must be some people who will scold Shen Huan for money and come to admit everyone with Adidas.

Having said that the winning limited edition, the result is that everyone is wearing it.

But most fans still chose to support.

After all, an idol that speaks and counts is still very charismatic.

A small number of fans of other team stars satirized Shen Huan and turned back, saying that he retired and came back, and then they were united by Shen Huan fans to burst them out.

In this lively atmosphere, Adidas announced the sale method in early December.

This time it was sold because there were only 1 million pairs. If you want to invest in more than 200 countries and regions, the average is only a few thousand pairs.

This will cause a lot of imbalance between supply and demand.

So simply Adidas decided to use the method of making a big shake after everyone made a reservation.

Fans who have hit the number, go to the page to make the payment, and then Adidas will specify the time and place for you. You can go to the Adidas store to pick up the goods.

And there are eggs inside.

Of the 1 million pairs, 5,000 pairs were signed by Shen Huan personally and will be sent out randomly, and the lucky ones will get them.

As soon as this news came out, fans around the world went crazy.

In just two days, Adidas's net was squeezed and collapsed more than twenty times.

More than 230 million people have registered and made appointments at Adidas.com.

According to this number, only one out of an average of 230 people can buy Shen Huan's limited edition sneakers.

Such an astonishing number of people has exclaimed to countless newspapers and magazines that Shen Huan's charm is simply unstoppable.

Adidas, which has added at least 200 million new registered users out of thin air, is happy and sad.

I am glad that so many potential consumers, even if only one-tenth of them become Adidas users, are a very happy thing.

Not to mention Shen Huan, this group of people can actually convert at least 50 million people to become loyal users of Adidas.

Sorrowful nature was still their plan to increase sales, which was relentlessly blocked by Shen Huan.

Although Adidas was forced to do so, it completely offended Shen Huan.

Nike, Anderma and other giants are waiting for this day.

Even if it is as much as hundreds of millions of cancellation fees, they dare to throw it out without blinking, and happily welcome Shen Huan's arrival.

So Adidas did not dare to do this.

Moreover, the Germans have always been old-fashioned, and Adidas seniors who are in favor of Shen Huan's compliance with their commitments and business ethics are not a minority.

Fortunately, because it is the limited edition sneakers that won the championship, so in the price, Adidas is also bold to set higher.

The average price is a pair of 399-699 US dollars, which has surpassed the price of the ordinary version of Adidas one of the best joint name-coconut shoes.

With such a million pairs, sales will reach nearly 600 million US dollars, and Adidas' profit will be as high as 400 million!

Why is there such a high profit?

the reason is simple.

Shen Huan won the limited edition shoes, Adidas has not had time to start marketing and advertising, Shen Huan announced that he would return to the NBA to play.

As a result, crazy fans paid more attention to Shen Huan, and this limited edition Shen Huan won the limited edition sneakers.

After all, during this time, Shen Hua related sports products can not buy anything.

Haven't you watched the recently launched joint basketball and backpack, are they all crazy?

So they don't need Adidas to publicize, they have already begun to calculate.

At the forum, everyone took the color and style given by Adidas in advance and made a comparison and selection.

The phrase "wearing Shen Huan to win the limited edition and go to watch Shen Huan win the championship" has become the most popular buzzword this year.

Which **** fan, Shen Huan, can you refuse to get such a temptation?

Adidas is also kind, there is no mode of snapping up to buy, directly to the computer to draw, if you are selected, it is yours.

Under all circumstances, Adidas finally selected the list at a set time, and sent the e-mails eligible for purchase to the users' mailboxes.

In just half an hour, at least 100,000 users posted on Twitter, meager and other social media, and posted their own winning emails.

Then they were envied and jealous. UU reading

Of course, some people do business.

Immediately on many idle websites, such as eBay in Europe and the United States, Rakuten in Japan, Taobao in China, etc., there has been a baby release for the transfer of Shen Huan to win the limited edition.

A pair of the cheapest pair of 399 US dollars shoes, priced at 699 US dollars are all gentle, and they were photographed and robbed as soon as they came up.

There are also direct increases to 999 US dollars. This makes people swear.

Even the most expensive version of 699, some people directly added a 1 to the front and became 1699 US dollars.

Then the buddy was reported, and the shopping website directly removed his stuff.

Such chaos is really endless.

Quite a person feels what is called mass dance!

It also makes people feel what Shen Huan's status is in the hearts of fans! !