Shen Huan has gained a lot from this trip.
Not only did he know that he had countless fans, but he also had enough financial income.
Yes.
Shen Huan went out for commercial promotion because of the sponsorship contract. In this regard, the six major companies only need to bear food, housing and transportation.
But they will never fail to know how to be human.
Shen Huan's hard work, so that their sales have increased so much, of course, there is a bonus.
For example, VISA, which is rich in wealth, directly credited Shen Huan's account with 20 million US dollars.
You think a lot?
If you know that in just over two months, VISA has more than 40 million card users because of Shen Huan, you will feel that VISA is too cheap!
It has more than 40 million new customers, and most of them are young people who have just left school and entered society.
None of them have accepted social bashing. How bold would they be to use a credit card?
VISA has at least 40 years to enjoy the bonus of these users' money.
So it's no wonder that they have announced a 10-year renewal of Shen Huan's contract during Shen Huan's promotion tour, with an annual endorsement fee of 10 million US dollars.
The bosses of VISA are all bankers. They calculated that with such an endorsement fee of 10 million, as long as 700,000 new users are added each year, the capital can be guaranteed, and 1 million is considered a big profit.
Shen Huan’s current popularity changes every year. At least within three to five years, there is no need to worry about whether the fans will buy it. Two to three million people are easy, and three to five million people are not difficult.
Before VISA, BMW also announced Shen Huan as their brand ambassador. The contract will be renewed for 10 years at 8 million US dollars per year, which is the same price as Pepsi and McDonald's before.
At the same time, the rewards given by BMW are similar to the above two companies, both of which are 10 million US dollars.
Burberry is a little bit less, after all, they can't compare with the above-mentioned companies in terms of scale. The hard work of 5 million dollars is also their great sincerity.
Of course, Adidas gave the most.
After such a tour of promotion, Adidas has surpassed Nike in many places. This intangible brand value increase is reflected in the stock market in 70 days. The market value has directly increased by 50%, exceeding 105 billion US dollars!
The market value of 35 billion U.S. dollars has increased. Do you say that Adidas does not give enough rewards to the biggest hero Shen Huan?
So 50 million U.S. dollars was credited to Shen Huan's account through various accounting methods.
All in all, Shen Huan received a total of 105 million US dollars in hard work.
Regardless of the amount of money they gave to Shen Huan, there is a prerequisite, that is, bypassing the United States and directly overseas companies calling Shen Huan's account in Swiss Bank.
Switzerland is one of the richest countries in the world, and basically even "one" can be removed.
The reason lies in their financial industry.
Switzerland is the only country that has written the absolute guarantee of user confidentiality into its own laws.
You go to a Swiss bank to make a deposit. There are no cameras inside or outside the bank. The person responsible for depositing and depositing money for you will never ask your name.
They don't even care if they are male or female, as long as they leave the account name and password.
Of course, in the future, they will not recognize whether the person who withdrew money and things was the original one, as long as the account password is correct, then they can get the money and things.
Such a wonderful method has been popular with rich people since the last century, especially those whose wealth is not visible, and those who need to protect their own transactions in secret.
Therefore, the Swiss bank can be so big, so that citizens can enjoy the best benefits.
Do you know now?
They sent money from overseas accounts to Shen Huan to a Swiss bank. The main purpose was to help Shen Huan and themselves avoid taxes, and then they chose to keep it confidential.
Don't doubt whether American companies are following the rules.
With such a high tax rate in the United States, if you pay taxes honestly, I am afraid that the money you earn will also be earned by the tax bureau.
There is no way for individuals to evade the tax bureau's investigation. Even if you get a cash payment, you can not show it on the accounts, but they can still check whether you have income from tax returns from your various consumption.
Once it was found out, there were various punishments in addition to the payment. Therefore, ordinary workers and staff members were cautious not to go overboard.
Contrary to ordinary people, the richer the people, the more they will avoid taxes.
Otherwise, how can so many lawyers and accountants in the U.S. survive?
Any accountant who does accounting for a large company has an annual income of hundreds of thousands of dollars or even millions of dollars, which is not too much.
For a large company like PricewaterhouseCoopers, why does someone try their best to squeeze in every year?
Isn't it just making more money!
Why make more money?
It is not to help the company to avoid tax reasonably!
The complexity of the reasonable tax avoidance mentioned here is not understandable by ordinary people at all. You will feel a headache when you look at such a large amount of information and processing methods.
It is said that the tax bureau alone can't do big companies.
Because those good accountants were taken away from employment by big companies, the tax bureau could not compete with them on salary and benefits.
Wait a minute!
In the past, Buffett and his group of the top rich in the United States clamored to increase the tax rate of the rich and demanded that they have to shoulder more financial responsibilities?
Correct!
They are so yelling.
But have you noticed that when Buffett said so, they were yelled at by countless Americans.
The content of the scolding is "increasing the tax rate has no effect on you super-rich, but we are bad!"
Here is another secret revealed.
Perhaps you can’t believe that for a super rich like Buffett, his annual tax payment is basically the same as that of a rich man with an annual salary of 5 million.
Think about it.
His income basically comes from his company, UU Reading , but the income of these companies is constantly in the second investment, which belongs to spending money, not profit.
Then since it cannot be regarded as profit, but as expenditure, there is no need to pay taxes.
Buffett also shares dividends and so on.
That's right.
But Buffett never took out these dividends, they put them in the stock market.
You should understand this, right?
As long as you do not cash out from the stock market, then the money can not be regarded as your profit, so there is no tax.
Therefore, Buffett's annual tax payment is very low.
Of course, Buffett is good, and he has donated tens of billions of dollars.
The group of super-rich people who set up a foundation with their assets are even more shameless.
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