Chapter 89 The Start of the Media Empire
Located in an office in Central
Wu Guangyao was meditating, and there was no one in the huge office.
This is Wu Guangyao who asked someone to rent it down and prepare to set up a newspaper.
The quiet environment just made Wu Guangyao's thoughts go smoothly. While planning newspapers and magazines in his mind, he wrote down the writing.
The newspaper can not only help the current self, master some speech, and help the career.
can also slowly develop into a media company, just like the later generations of Time Warner.
Later, Time Warner, as one of the six major media giants in the United States and one of the world's top 500 companies, has an amazing influence.
Time Warner’s business map spans the publishing, film and television industries, including Time Magazine, Sports Illustrated, Fortune Magazine, Life Magazine, Turner Television Network, CNN, HBO, DC Comics, Warner Bros., etc. Influential media are all undertakings.
Among them, "Time" and "Fortune" magazines are well-known international magazines with amazing influence!
Wu Guangyao remembers that if any Chinese celebrity has appeared in Time Magazine, even in the eyes of Chinese people, there will be an improvement!
This is the authority and influence of Time Magazine!
There is also Sony, which acquired Columbia Records and entered the music field; annexed Columbia Films and entered Hollywood.
In the later stage, as long as you have money, you can bring Chinese culture into the United States and form a cultural invasion!
After all, this is how Sony did it!
However, everything is done step by step. Wu Guangyao’s first step is to continue to lead in the field of newspapers on Hong Kong Island!
What type of newspaper do you choose for your first newspaper, or what type does it focus on?
Wu Guangyao carefully analyzed what kind of people are reading newspapers in this era, and obviously they are all educated and high-end income groups.
Then what these people like to watch most is what the newspaper focuses on!
Business and current affairs are obviously what these people love to watch, and they are also the mainstream nowadays.
If you do too many story sessions, others may not like to watch it. After all, everyone is a very busy boss and a high-income earner.
As for serialized novels, Wu Guangyao also intends to wait, at least after 1950.
Besides, no one can write it now, but Wu Guangyao knows a little bit, but he can’t write it out.
I can only wait for Jin Yong and Liang Yusheng to become a little mature, and then send them the draft, and they can provide some outline.
What should I choose for the name of the newspaper?
If it is marked with a business report, it will not be very comprehensive, after all, it must focus on current affairs.
Yes, then this newspaper will be called "Oriental Daily", Wu Guangyao finally made up his mind.
While Wu Guangyao was about to write some constructive opinions in the newspapers, a Lei Dun security guard led a gentleman in his thirties into the room.
Presumably this is the person introduced by Zhao Xi, who has been an editor in the newspaper industry for more than ten years.
"Boss Wu, my name is Shen Baoxing, and Zhao Xi introduced me!" Shen Baoxing said first when Wu Guangyao was still observing.
Wu Guangyao stretched out his right hand and said politely: "Look up for a long time!"
After the two shook hands, Wu Guangyao invited Shen Baoxing to sit down and examine each other!
"Boss Wu is polite, I'm afraid I haven't even heard of my name! But Boss Wu's name, I'm so thrilling, I can talk about the deeds of Boss Wu for a few days without stopping." Shen Baoxing said with a smile.
Wu Guangyao was taken aback, this one was straightforward, but he hired text editors and approvers, not business talents, so it was appropriate.
"Mr. Shen, I would like to ask, why are you willing to resign from "Sing Tao Daily" and come to a place where there is nothing?" Wu Guangyao said in his heart.
"Sing Tao Daily" has been published for more than ten years, and Shen Baoxing has reached the position of deputy editor-in-chief, and he is willing to come to his own place that has not yet started the publication.
"Boss Wu wants to hear the truth or lies?"
It seems that Shen Baoxing is very good at coming. I don’t know if it’s an occupational disease. Even the boss can talk about it.
"Listen to the lie first!" Wu Guangyao said casually. Anyway, you can tell the truth and the false, so why not listen.
"I admire Boss Wu very much. I am very happy to be able to work under Boss Wu!" Shen Baoxing said earnestly.
"What about the truth?" Wu Guangyao ignored Shen Baoxing's tricks.
"The truth is that boss Wu is very rich, and I can be promoted from deputy editor-in-chief to editor-in-chief at once, so I want to take a bet."
A very real answer, but Wu Guangyao would have the same idea.
The two talked for a while, and soon they were full of surprises with new newspaper ideas.
Wu Guangyao is pleasantly surprised that although this Shen Baoxing will come, he does have the ability.
Shen Baoxing is even more surprised. This boss Wu has many novel suggestions on the layout and content of the newspaper.
Although it was very general, it gave myself many constructive tips.
This boss is too curious, and many curious ideas have come out!
No wonder, every step of the boss in the past two years is full of new ideas, and it is a road no one has walked on Hong Kong Island.
"Boss Wu, I took back the lie that I just said, which is actually the truth. Sure enough, you are not as famous as you see it. You are always full of the best practices of the world!"
Ignoring Shen Baoxing’s flattery, Wu Guangyao continued to talk about business.
"Leave two small pages on the reverse side, one as an advertising shop, and one as a story site."
"The story will?" Shen Baoxing was a little confused.
"Yes, it's the story meeting. Each edition of the newspaper invites a story, which can be touching or laughed by a blogger. In this way, the newspaper increases its entertainment and makes people relax." Wu Guangyao remembers himself. When I was young, my favorite thing to watch was the published story meeting.
The two discussed for a while, and another person came to the office. This was the person Wu Guangyao transferred from Uniqlo.
This person is Yang Kang. He is more active and good at sales. He is responsible for the sales and logistics of Oriental Daily.
Wu Guangyao has always liked to train reserve cadres and talents, because he knows that his career has just begun.
After Yang Kang and Shen Baoxing met, Wu Guangyao left.
Recruitment and preparation, Wu Guangyao completely delegated power to the two, he only needs to see the results.
The current role of newspapers and periodicals is to allow oneself to master a certain amount of speech, and to truly develop the media in an all-round way, at least ten years later!
In these ten years, I will make "Oriental Daily" the best Chinese newspaper on Hong Kong Island and Southeast Asia!
Of course, the "Oriental Daily" will never have any political inclinations. This is Wu Guangyao's bottom line.
It's just a business newspaper. Only in this way will I have less trouble.
(End of this chapter)