Chapter 267

She replied that it was all right, and she didn't know what else to say next. She just sent it to me in three words.

When Fu Yu'an received the news from her, he immediately opened it and saw her reply that it was all right. His heart was relieved. But when he saw that there were only three short words, he was disappointed.

Ppt next to the endless manager said, looking to pay to an, waiting for his advice.

Everyone in the meeting room was silent for a moment.

Fu Yu'an lowered his head, hung his fingers on the top of the screen, typed one line after another, and deleted one after another. Finally, he couldn't think of how to say it. He seemed to be careless and let them have something to talk about. Then he turned off his mobile phone and raised his head.

No one ever dared to be distracted, but the first precedent came from himself.

"Go on, why not?"

The manager said, "that's it."

"That's it?" He was obviously not satisfied. "I ask you, who is the audience of our products?"

The manager said, "woman."

He asked, "what age group of women?"

"Girls and middle-aged women from 18 to 45."

He pressed the table gently with his fingertips, like knocking on the manager's heart. "Then why is the price so high?"

The manager thinks his question is strange, "but our positioning is luxury goods. From raw materials to product efficacy, we are all produced according to the standards of top luxury goods. This pricing is also the result of market research and cost analysis. Moreover, if the pricing is too cheap, we can't recover the cost. On the contrary, it will make people think that we are selling fake goods."

What he said was very reasonable. Fu Yu an nodded and then asked a very sharp question, "how many 18-year-old girls can afford such a large sum of money?"

The manager was silent and listened to him again, "we are a new company. Now is the time to develop the market. Although the previous publicity was very successful, it will still be very difficult for people to accept such a price. Didn't you do market research? How many women aged between 18 and 25 are willing to spend a month or more on a set of cosmetics

This proportion is indeed very small, but the quality of their products is guaranteed, and they cooperate with top R & D teams and production factories. In the later stage, as long as the publicity is done well, it is still easy to be accepted by the public.

In fact, he was listening carefully.

Fu Yu'an pointed out his PPT, "no matter who they are, they always have difficulties in choosing products, especially those used in the facade. You have done market research, and you should know that the advertising of many products on the market is very different from the actual effect of the products. Better, the actual effect of the products is only 10% of the advertising effect, and this proportion is not the same More than 50%. In such a market environment, when people choose goods, they will inevitably compare them in many ways. However, it is troublesome and difficult to see the effect of things that need to be used for a long time. Therefore, advertisers who advertise with good product names will make a lot of money. Nevertheless, there are still so many people who tend to like it Why

No one can answer it. In the end, wentezhu said, "following the crowd, everyone thinks that something is a good product. Even if it's not really good, some people are willing to believe in the public."

Fu Yu'an nodded, "that's right, so what we need to do is not to price publicity from the beginning, but to cultivate consumers and their use habits. Women's skin care business is lifelong. It's very important for them to choose a good product. We should start from the consumers of 18 years old, so that they can afford good products in the future Wait, the first thing that comes to mind is our brand. Let them form a habit of being consistent. This is the strategy we should choose now. "

After hearing this, they nodded. The manager asked him, "Mr. Fu, how much is the right price?"

"Didn't you do market research? Do you want to ask me this kind of question? I've solved all the problems for you, so I'll do your work well. "

the manager has the final say, and he is afraid of saying something. This is a very difficult problem. He is not the only one who has the final say in pricing. He has to discuss several departments to discuss it again. But now he has no idea what he is going to do. He is low and the cost is not coming back. He has paid high security and dissatisfaction.

"Today's meeting will be here first. Half an hour later, several departments will come here one by one to report the progress of last week's work. Let's finish the meeting."

He lowered his head and fiddled with his mobile phone, still thinking about how to carry on the topic with her.

Fu Yu'an is very demanding of his subordinates. Most of the time, he has to rely on his subordinates to guess what he means. If he guesses right, it's good. If he guesses wrong, everything he did before becomes useless.

Wentezhu looked at the manager's blank face. When he went out, he gave him a suggestion: "as long as the cost can be recovered, the price can be adjusted down appropriately, but it can't be too much. But later, we can discuss with the event planner about a new product pre-sale and other activities. As for the specific thing, it's your business. The focus of publicity can be put on the dosage, The girl series focuses on light luxury. A set of skin care products worth thousands of yuan is quite expensive at first glance, but most people can still accept the use cycle. "The manager gratefully thanks to wentezhu. The previous plan can only be overturned and started over again. Banbaijia has been dead these days. It seems that he has to stay up for several nights.

Wentezhu is the closest person to Fu Yu'an. Compared with other people, he knows what Fu Yu'an is thinking better. Many times when these people dare not ask Fu Yu'an about things they don't know, they will ask him. Especially during this period, when a new subsidiary is established, all departments are very busy. Some new comers who don't understand Fu Yu'an's temper have to start everything from him. He's a good friend I've put on a lot of weight in the past week.

Secretary Huang put the information just printed into his arms, looked at Fu Yu'an's office and asked him, "what's the matter with the boss today? I've been staring at my cell phone. "

"I don't know," he said, "but it's the first time I've seen my boss addicted to mobile phones. I guess it's Jiang Wangshu."

Secretary Huang covered his mouth and looked surprised. "Didn't they break up?"

"You've been with the boss for a long time. Have you ever seen him have another girlfriend?"

"No

"That's it. Our boss has talked about such an object for so many years, and you can see the deep feeling. He said that he broke up, but where can he put it? Divorce can still remarry. I think we will be together sooner or later."