Chapter 544

The biting dog immediately began to be busy.

The first is to look at the data.

When the microblog event just came out, Wangting entertainment had 800 + anchors, basically covering all types.

The most important asset is not the four big eaters that have been popular in the circle, but the more than 200 American air models.

People who often watch the live show know that there is often a very beautiful female anchor in the show classification. Her appearance is especially good at playing, but it is hard to get angry at the beginning, and then she changes her career soon.

Why?

They have low EQ, bad temper and big goddess.

Girls with high appearance are generally grown up in the crowd, and have not been beaten by the society. They regard themselves as too high, so it is difficult to put down their figure to coax men.

And show live is essentially a service industry.

If you can't put down your posture and posture, it's very difficult to succeed.

The capture of traffic in the new period depends on affinity, and every small white horn may be the big brother in the future.

The cultivation period after the player's initial brush depends on EQ to establish and maintain emotional ties.

The adjustment period when the live broadcasting effect is not satisfactory depends on perseverance. All the major anchors are "leftovers" who persist. There is no tenacity. The negative pressure from black powder is enough for you to drink.

However, it is difficult for a real beauty with high beauty to have the above qualities.

Because there are so many opportunities to realize, there's no need to fight.

The same phenomenon widely exists in any service industry, such as SKP's luxury seller. A beautiful woman often appears, but she often works for a short time, and is never the top seller in the store.

Return to the market: do players need high beauty?

Of course!

Beauty + filter + dermabrasion to make out the beauty, the viewing experience is very poor, serious lack of that kind of natural texture.

In the early days, Wangting entertainment was able to sweep the entertainment categories because of its natural beauty under the HD camera.

And it's not one or two beauties, it's one or two hundred.

Dimension reduction and cluster output have destroyed the original female anchor.

The original style of live broadcasting is that we all want to be beautiful. One by one, the background of live broadcasting is all high white, high paste and high saturation.

You can imagine the viewing experience.

Now, hundreds of female anchors who take the texture route are flocking into the market, forcing the players' aesthetic to a higher level.

Order collapse, style collapse and hidden rule collapse.

At the same time, because she has been a model and has been in contact with the fashion and entertainment circles, the female anchor of Wangting entertainment is not so childish and does not take herself too seriously.

Wang Yan paid special attention to special points and conversation when he picked people.

The former represents self-care? High appearance, mixed model circle but clean, basically equal to perseverance enough, have the spirit of hard work.

Speaking represents EQ and quality? It is an important condition for us to go on.

In the wild times when live broadcasting just broke out? This is a reduced dimension army.

According to the February financial report of Wangting entertainment, more than 200 models from American air contributed nearly three fifths of the profits!

Compared with them, the direct ability to attract money is not enough.

What's more, the biggest net profits are not those big platforms at all.

Wang Ting entertainment has 78 live broadcasting platforms in total. The smaller the show, the higher the net profit.

There is a small platform called Qixiu. In order to let Wangting entertainment enter the arena, the condition is 65% gift sharing? 30% large recharge rebate.

Recharge 10000? Get 13000 tokens? Brush them to your own anchor? And finally settle for 8450 yuan for Wangting entertainment.

The platform only earns 1550 yuan? I don't know if it's enough for the water and electricity broadband fee.

Wang Yunxi sent the past three female anchors to test the water, but before he could wait for his own official to brush the list, the eldest and the second broke out.

For three months in a row, the monthly list has exceeded one million, becoming the first sister and the second sister of the platform. It's a great fight.

Wang Yan plans to set up a platform department in Zhangjiang Park, unify technical standards, use a set of bottom template, and multiple operation teams to open a miserable road of leek.

It's not important to cut more, spend money to drain, spend money on official brush, spend money to raise the number

Anyway, go to the village quietly, not the shooters.

The third thing is to turn to the team.

There are many teams who want to join Wangting entertainment. Some Wang Yunxi can make a decision. Some want to talk to Wang Yan in person.

For example, Zhang Dayi, who has cooperated with Taobao for a long time.

Another example is Huang Wei's husband and wife who want to march into Taobao live.

And a handful of unknown cultural companies.

Their main goal is to be affiliated, or cooperation - because they can't get the top grid treatment of Taobao live.Wangting entertainment and Taobao of course have no comparison, the gap is too far.

However, Wangting entertainment and Taobao live broadcasting department, but in an obvious strong position.

At the end of last year, when Taobao was preparing for live broadcasting, the two were still fairly equal. However, with Wang Da's lack of circle and the explosion of popularity, Wang Ting entertainment became the leader of the brokerage company, and Taobao's attitude towards live broadcasting became more and more softened.

With more than a dozen people and 35 spears, the new Taobao live broadcast is said to be highly valued. In fact, it is just a casual move.

Well done, you can break out of the encirclement, what you want in the future.

If we don't do well, that is one of the thousands of projects that fail quietly every year within Ali.

Chen Lei, the person in charge of great pressure, has held meetings with Wangting entertainment more than once, and formally established Wangting entertainment as the only in-depth partner in the middle of this month.

On April 1, Taobao live broadcast will start trial operation, including elegant, a number of anchor are eager to try.

Some of the more sensitive businesses and online celebrities are also focusing on this.

Most people are not optimistic about Taobao's measures, but there are always a few people willing to take risks.

Then, in order to get the best conditions and reduce the risk, cooperation with Wangting entertainment has become the only choice.

Unlike traditional anchors, these teams are more commercial, more independent, more adventurous, and need to connect with upstream businesses.

Therefore, it is unlikely to merge directly. The original contract is not suitable. We need to discuss it one by one.

Wang Yan is very interested in Zhang Dayi.

This year's hottest online celebrity, dog brother himself ranked first, Wang Siming ranked third, Mizi ranked eighth at most, and Zhang Dayi ranked fifth.

Beauty comes next, mainly because of her influence on private clothes fashion, which is a good supplement to Wang Ting Entertainment's power in live e-commerce.

Just like koala, who did not succeed in eating and broadcasting, and was ready to transfer to Taobao to sell snacks, it is not important whether or not koala has made profits for Wangting entertainment before. What is important is the strategic significance of developing a new classification.

When can the profits created by Taobao live broadcast catch up with the runaway female anchor?

It's hard to say.

It's very likely that they'll never catch up.

But we still have to do it, because the ceiling of the show can be seen at a glance, and there is only money, no external influence, and no good story can be told.

The profit of Wangting entertainment this year is likely to reach 600 million, with a great probability.

If calculated according to the normal net profit valuation method, the valuation of Wangting entertainment should be 10 times of the annual net profit, that is 6 billion.

But investors don't recognize it.

At present, Wangting entertainment is only worth 2.5-3 billion yuan, and even a quarter of it is brought by Wang Yan himself, because of the uncertainty of the show and the low growth of the prospect.

If you want to break through barriers, you have to tell a new story.

Therefore, the first thing Wang Yan had to do to return to Mordo today was to meet Zhang Dayi.

Financing negotiations should be put at the back.

If there is no substantial breakthrough, Wang will not even start financing.

Don't get more than twice the premium, what face is called cutting leek?

Now let people enter the market with a valuation of 3 billion yuan, which is tantamount to being a loose money boy. You can't even think about it!

After getting off the plane, Wang Yan went straight to the venue.

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