Chapter 525： Spoil

When Jurassic Park began to release high-intensity propaganda in the last period before the release, on May 28th, the first film of the Karlock Film Summer File, "Jingling Xiongfeng" officially opened on more than 00 screens. It marks the official arrival of the 1993 film summer file.

Starring Sylvester Stallone, "The Great Heroes of the Dead" tells the story of a Stallone's rescue team and companions who have suffered a resurgence in the snowy mountains. The film cost $70 million and is supported by German capital. Produced by Locke Pictures, it has just undergone restructuring of MGM.

There is also an episode in which the film of Caroline Film was originally issued by Colombia. However, after Co., Ltd. reached a cooperation agreement with Firefly last year, Peter Cooper canceled the cooperation with Caroline. After experiencing the Italian businessman Giancarlo’s fraud, MGM was taken over by the creditor Lyon Crédit, France. The credit of Lyon was auctioned at the end of last year, but no one was willing to take over. Lyon Credit Bank MGM was reorganized and a management team was formed from Frank Makaso and John Cali, who had served as executives at Warner Bros. During the reorganization of MGM, it happened that Karofilm had found a distributor for its own film. The new management team, which urgently needed to reverse MGM, signed a distribution agreement with Carlock.

However, fantasy is beautiful, and reality is always cruel.

Although Stallone's performance is very hard, there are many thrilling shots in the movie, but "The Heroes of the Dead" was released on May 28. Only got a $16 million box office in the first three days of the week. Accompanied by a low voice in the critics.

Most film critics have scored low on the film. It is said that the plot of the movie is old-fashioned and naive, and it takes only ten minutes to completely guess the remaining plots of the movie.

Moreover, the lens of the protagonist who burned money and heated in the movie also became the focus of media ridicule. The cost of this film was 70 million US dollars. MGM spent 30 million yuan for the film's announcement. The huge cost of the dollar is indeed no different from burning money. And after burning so much money, the film did not reach the level it should have. Although the first day of the first three days of 16 million US dollars is not too bad, but with the release of the second week of the highly anticipated "Jurassic Park", most box office analysts estimate that "Northern Box Office" will stop In the range of 50 million US dollars, it is even less than half of the total cost of the film.

The box office in North America is so bleak, the distribution of other channels will not be too good, and the situation of huge losses for producers and distribution companies is almost doomed.

MGM's management team was certainly not willing to take over the film's first heavyweight film and it was so bleak. After the first weekend of the "Banling Xiongfeng" box office, MGM executives held An emergency meeting. After some consultations, I quickly came up with a response plan.

Because the film review of "Jingling Xiongfeng" has been difficult to reverse. MGM decided to find another way. On the second day, a lot of newspapers appeared in the newspapers for the "Jingling Xiongfeng", claiming that the film quality of "Jingling Xiongfeng" was not as bad as the critic's criticism. The one-sided situation is completely due to the smashing of competitors.

As soon as these articles came out, they immediately caused a lot of repercussions. The release date of Jurassic Park was just one week after the release of "The Heroes of the Dead", and other movies released during the same period were completely out of reach. The heavyweights such as "Peak" and "Jurassic Park", therefore, the 'competitors' referred to in these articles are no longer obvious, so many people are subconsciously aware of the "Xingling Xiongfeng" after seeing these news. The 'tragic encounter' has produced sympathy, and in the face of the increasingly strong position of the firefly film industry in Hollywood, the media controlled by other film companies do not mind to help the situation, adding some trouble to the firefly.

In just a few days, the media has formed a wave of slashing the actor's evil forces.

At the same time, Jurassic Park also entered the last week of intense publicity, in addition to more violent paper and TV advertising, from May 25, the main team of Jurassic Park began North America. The roving publicity activities of major cities have been held in New York, Los Angeles, San Francisco, Boston, Philadelphia and other places.

In the face of media criticism of the "Xuanling Xiongfeng" was smeared, the Firefly film industry has remained silent.

The silence of fireflies does not mean that some people will let the fireflies remain silent. The purpose of MGM is to provoke the confrontation between the two films and achieve the effect of letting the box office of "Jingling Xiongfeng" rebound.

However, in the process of the roving publicity, Jurassic Park basically invited the media that had been handed over to the fireflies, and MGM had never found any chance.

Because the UK will arrange for the release of Jurassic Park in the same period, the main team will fly to London on June 3 to participate in the UK premiere, and the North American premiere will be scheduled for June 2. The first two days of the release of Jurassic Park.

The North American premiere is routinely held at the famous Chinese Grand Theatre in Hollywood.

At the beginning of the premiere, everything went smoothly. However, in the media questioning session, after a reporter’s turn, a reporter asked Eric very suddenly: “Mr. Williams, about the recent performance of Mr. Stallone’s starring "What is your opinion about being smeared by competitors?"

Upon hearing this question, Charlie West, the head of a firefly who was responsible for organizing this premiere, fell directly, and the atmosphere at the scene immediately fell into a state of stagnation.

Previously, the fireflies did not discuss this matter internally. Eric finally gave the result of cold processing and did not respond. The firefly's distribution department also performed very well. I did not expect this in the premiere. On the occasion of the sense of inscription, there was such a big leak.

Charlie West wiped his cold sweat on his forehead, standing in the background and looking to the top of the stage, the executive wanted to go straight to the reporter who was questioning, knowing that Fox TV is making a premiere on this. Live broadcast.

"Mr. West. Do you want to pause the live broadcast?" Charlie West is overwhelmed. The head of Fox TV has already come together.

Charlie West glanced at each other. This is not nonsense, the problem has just been broadcast live, in this case suddenly cut off the live broadcast, not on the face of the face on the face slap in the face.

Eric held the microphone in his hand and silenced it for a moment. After seeing the news a few days ago, Eric knew almost the ins and outs of the matter. These methods did not say this life, even if he was not completely integrated into the circle in his previous life. I have also seen too many similar situations.

If "Jingling Xiongfeng" is a good movie and has many fans, then the means that MGM has made will have a specific impact. However, the unfortunate "Jingling Xiongfeng" is really just a very good quality. A mediocre popcorn movie can't form a deadly fan base. Therefore, although MGM's means will cause some people to sympathize with "Xuanling Xiongfeng" and thus support the counter-revolutionary psychological support, most ordinary people will only maintain the attitude of the onlookers to watch the excitement.

At the same time, the fireflies have not done anything to discredit the "Xingling Xiongfeng". Therefore, MGM can't get any substantial evidence to prove this, and dare not blatantly name the Jurassic Park. You can only mislead the reader with some ambiguous words.

What MGM wants is that the fireflies take the initiative to respond. Once this is the case, then MGM’s remarks against the fireflies are justified and create an ‘established fact’ in the hearts of ordinary people.

However, now, in the face of the live camera lens, Eric knows that he has to respond on the spot.

After thinking for a moment, Eric once again picked up the microphone and asked the reporter: "This gentleman, how many friends are you?"

The reporter glimpsed, although he did not know why Eric suddenly asked this question, he was instinctively wary: "Mr. Williams, this has nothing to do with my question. Please answer my question directly?"

Eric stared sharply at the reporter, Shen Sheng: "The question you asked has nothing to do with this premiere, but I decided to answer you, so tell me first, your friends are many. ?"

The reporter felt the pressure in Eric's eyes, subconsciously shrank his neck and said: "Also... okay, no, I mean, I have many friends."

“Would you often discuss movie topics with friends?”

The reporter thought he calmed down and said, "Yes, Mr. Williams, I am an entertainment reporter, so they often ask me some questions about the film..." The reporter said that he was shocked. Subconsciously thought that Eric was brought into the pit, he thought that Eric would then ask him if he thought the film "The Great Peak" was good or bad.

However, Eric did not continue to ask, but said: "Okay, then I can answer your opinion about you and me about your problem right now. Hollywood movies have been developed for more than 80 years now. Time, movies have become an indispensable part of everyone's entertainment life. Even if many people don't walk into the cinema, they can still see movies through channels such as TV and video. Such a long time is enough to train ordinary people to one. The film's good self-judgment ability."

"Mr. Williams..."

The reporter heard that Eric still did not answer his own questions directly, and was about to fight, but with Eric’s sharp eyes, he immediately said it.

Eric continued: "Everyone's judgment on the quality of a movie is not based on the investment of this film. Otherwise, the "cut-throat island" two years ago is estimated to be the box office champion of the year."

When I heard this, everyone in the room laughed, and the reporter couldn’t help but ask: "Mr. Williams, you didn't answer my question."

"Well, I answer your question. I don't have any opinion on the thing you just mentioned. The promotion of the movie is just an advertising method, letting people know that such a movie is about to be released, but actually one person. Will you choose to watch this movie, except for the word-of-mouth in the newspaper media, the most important criterion is how people around them talk about this movie, just like you just said, your friend will tell you this Entertainment reporters consult a movie like good or bad. So, if you think that a movie has been smeared, then ask the friends who have seen the movie around you. If they say good, then you can go to the cinema. If they don't feel good, you certainly don't have to look at it, that's it." Here, Eric said with a smile and said to the camera: "Of course, this method is equally effective for Jurassic Park. You can not pay attention to any evaluation of Jurassic Park in the media, and only decide whether you want to watch this movie through the movie experience of your friends."

When I heard Eric’s confident tone, the audience at the premiere scene couldn’t help but applaud.

The reporter who had just tried to spoil the situation also sat down and did not continue to entangle.

At this time, in front of the TV sets of thousands of households, many viewers who were still sympathetic to the "smashing" event of "Jingling Xiongfeng" silently changed their minds, although many people still have not completely turned to fireflies. Innocent, but many people are no longer so indignant, but decided to ask the people around the "Thousands of Heroes" view.

When the reporter sat down, the premiere host gave Eric a look and asked if he would continue the questioning session.

Eric nodded lightly.

The host talent continued to point to another reporter, and I was hoping not to jump out of a guy who was picking things up.

"Mr. Williams, I am very confident in the tone of your speech. Moreover, the fireflies have broken the routine to arrange 3,000 premiere screens for Jurassic Park. Then, you have your own box office for Jurassic Park. Does it mean?" This time I was talking about a black-haired woman with glasses, and the problem was quite satisfactory.

Many people can't help but breathe a sigh of relief...

Eric looked at the woman and smiled. "You know, before the release of a movie, whether it is inside the publishing company or some professional institutions, there is a prediction on the box office of the movie. Compared to the answer to this question, you I have seen it in many newspapers."

"Of course, the big forecast predicts that the North American box office of Jurassic Park will be between $200 million and $300 million," the female reporter answered skillfully and looked at Eric: "However, I think everyone is more curious. Since Mr. Williams can arrange 3,000 premiere screens for this movie, what is your box office expectation?" (To be continued...)