Chapter 696： Of course, it is for money.

The Department of Public Information is a complete department of abc's independent operation. It is responsible for the production of all news sections of the abc TV network. The profit rate of news programs has always been very low. Only these years have broken the law, but the news department has It is the most important media communication channel of a media group. This kind of national control tool is definitely not a simple measure of profit. Even if it is a loss-making operation, several major TV networks will not easily abolish its news programs.

Kasenberg talked about the late night news section of "Night Line", and Eric did not just hear the huge profit gap between "Night Line" and the late night show of nbc and cbs, but cautiously Asked: "What is the contradiction between Robert and the President of the Department of Information, David Westin, and the introduction of "David Leitman Late Night Show", what about "Night Line"?"

Kasenberg replied: "This is mainly because David is worried that once the "Night Line" is abolished, it will become the fuse for the headquarters to compress the news department. In addition to the "Night Line", the Ministry of Information has several other lows. The ratings of news programs, if all of these programs are abolished, the number of staff and budget of the Department of Public Information will be compressed by at least 30%, the news department has always been a complete system, so the management of the department is difficult to accept the original steady state Suddenly broken. About "Night Line", Robert's plan is to postpone this news program for an hour and put it after the late night show."

"It’s too bad to delay the idea for an hour. It’s better to cut it off directly. If I were David, it would be annoyed with Robert.” Eric shook his head and smiled. The night line was originally aired. The time is 11 o'clock in the middle of the night, one hour later, after the early hours of the morning, it completely enters the garbage time of the TV station. After considering it for a moment, Eric said: "You personally call and talk to David Westin. Things, don't drag on to intensify the contradictions. It is my promise. The headquarters will not have any large-scale adjustments to the Department of Public Information. Even if the "Night Line" is cancelled, the Department of Public Information will not lay off staff on a large scale."

Kasenberg asked: "What about the more employees?"

Eric thought for a while and said: "There are already two professional news stations in the industry, Fox News and CNN. Professional news stations need to be scaled to be profitable. The reason why Fox News can rise rapidly is also dependent on the whole. News Group has all over the world's media resources, we have no advantage, so we will not do abc news channel. However, there is no professional news website on the Internet, I think we can start from this, abc news department Although it is not possible to support a 24-hour news channel, it is more than enough to set up a professional news website."

Kasenberg complained: "Eric, isn't Yahoo a news site?"

Eric shook his head and said: "Yahoo's positioning is a comprehensive information platform website. The news section is only a small part of Yahoo's business. Yahoo will produce a part of the content, but most of the information comes from the entire Internet media. 'Web supermarket' for other website content."

Kasenberg seemed to understand and nodded, and made up his mind to go back and study the relevant information.

Eric said: "The Internet is likely to be the main media communication channel in the future, so let David Westin pay attention to this matter. If you encounter any problems in website construction, you can contact Yahoo! Help. When Ted Turner founded CNN, many people felt that CNN had no profit prospects at all. As a result, the cake that should belong to several TV networks was handed over to this latecomer. The situation is very similar to that of the year. Almost no one noticed the potential of professional news sites on the Internet, and abc entered early. Maybe it can reach the height of cnn in reality."

Eric has a clear understanding of the Internet environment. Compared with search engines and e-commerce, news websites do not have much profit prospects. What's more important is that they can be used as network tools. This is also Eric's most valued, but he will not speak it out clearly at this time. Otherwise, the news department will definitely not be able to develop business in this field.

The most important purpose of Eric’s proposal is to provide another direction for the news department to resolve the intra-group conflicts brought about by the Department’s business adjustments such as “Night Line”. But Kasenberg was a little excited because of Eric’s suggestion, and the Internet wave has begun to rise. As the head of a media group, Kasenberger is also increasingly exposed to relevant information, creating a news channel to compete with cnn in reality, Kasenberg knows that abc definitely does not have this strength, but If you can seize the opportunity, creating a professional news website on the network that is no less than the cnn status in reality is also a very fulfilling thing.

"Eric, if this is the case, I will take the time to personally take charge of the abc news website. With this business, David should not be able to make trouble again. The adjustment of "Night Line" can also proceed smoothly. ”

Feeling Kasenberg's ambition, Eric is not good at attacking him, and his thoughts turn around. "It is better to do this. Fireflies can set up another subsidiary to take care of the news website and facilitate listing in the next few years." Financing and other operations."

Kasenberg complained: "Eric, why do you want to go public, have you not always opposed listing?"

Listing, of course, is to get money.

Under normal circumstances, the profit prospects of news websites are uncertain, and it is almost impossible to obtain financing separately.

But in the next few years, the Internet is booming. Any Internet concept company will be sought after by investors. Eric does not expect much revenue from abc news websites, but if you don’t take advantage of the Internet bubble, you will be in the financial market. If you are fishing, you will be too sorry for the prophetic advantage of your rebirth.

This kind of thinking can't be said directly with Kasenberg, Eric doesn't want to talk nonsense, just said: "Jeffrey, I can't explain it to you now, you will understand it in a few years."

Erik’s rhetoric, Kasenberg, was not the first time it was encountered. Later, Eric was always proved to be right, so he no longer questioned it, but continued to ask Eric’s establishment of a news website. Any specific ideas.

Always talking about the sun sinking into the sea level outside the glass curtain wall, Kasenberg and Kelly just left.

Eric looked at the time and there was a "Save the Ryan Ryan" Oscar public reception in the evening, so he went upstairs for a suit and hurriedly left Malibu and rushed to Beverly Hills. (To be continued.)