Chapter 843： Three animated films

On the evening of the 69th Academy Awards, in addition to more than 50 million viewers who watched the awards ceremony directly through the ab TV station in North America. According to the subsequent statistics, the number of viewers who have paid attention to the results of the "Titanic" awards through overseas TV broadcasts, live broadcasts of the Internet and various other means exceeds an astonishing 1 billion people worldwide.

Therefore, "Titanic" smashed 13 awards at the 69th Academy Awards ceremony, breaking the Oscar history award-winning record, and almost spread the world at the moment when the results came out that evening.

In a world where the winner is king, whether or not the result is controversial, the fact that the Titanic created the Oscar myth is a foregone conclusion.

Stimulated by the news that the Titanic won a big victory at the Oscars, from March 21st to March 27th, the "Titanic" box office in North America and the world is full of box office numbers.

In North America, the 14th week of the "Titanic" box office rebounded again against the 13th week, closing at 25.1 million, and the cumulative box office in North America reached 517 million US dollars, continuing to refresh its own box office record.

The performance of the overseas box office is even more dazzling. This week, the number of overseas ticket boxes of the Titanic has increased to 68 again. At the same time, it was stimulated by the news that the Titanic created the Oscar-winning record, many of which were released early. The number of box office national box office has shown a significant rebound. In the overseas ticketing countries that have been released in the past two weeks, the box office figures are even more dazzling.

After preliminary statistics, "Titanic" reached 236 million overseas box office this week, which is a very good achievement of the media's prediction that "Titanic" will exceed 200 million overseas box office this week.

At the same time, Titanic’s global box office figures reached an astonishing $1.332 billion, directly increasing the global movie box office record from $1 billion to $1.3 billion, and no one can predict the final limit. how many.

Easter in 1997 was March 31, which means that the next week, most countries in the West will celebrate the Easter holiday.

Although Easter holidays vary from country to country, there is no doubt that this hot season will once again promote the global box office of Titanic. Even if the North American box office is behind the Oscar, there will be a significant decline, but the aggressive overseas box office is likely to push the Titanic global box office to a height of 1.5 billion dollars in the next week.

While the Titanic continues to attract the attention of hundreds of millions of people, after more than a month of intensive publicity, the date when Firefly Electronics will release the world's first mp3 player irelyer on April 2 is approaching.

Although it is a completely new and unfamiliar music player product, but the firefly electronic big hand free distribution of 10,000 irelyer propaganda, this mp3 player has produced a strong response throughout the United States. After irelyer's trial sweepstakes, users who still want to get the player have posted information on the newly launched trading platform on the Internet. Some people even spurred the price of an irelyer to $12 million.

Traditional music player manufacturers have naturally seen the irelyer player's strong threat to players such as alkman and d-machine. They have acquired the irelyer prototype through various channels for dismantling research, and under the guidance of some traditional manufacturers, many The media also began to promote the threat of irelyer, a device that easily spread pirated music, to the record industry, and even called on the American Recording Association to sue Firefly Electronics to directly ban the production and sales of mp3 players.

In this case, after the Oscars, the American pop music day Madonna Sikoni opened talks with Warner Music about the digital distribution rights of personal records, which immediately attracted the attention of countless media.

Later, Madonna’s contact with Eric at the Vanity Fair party quickly spread, which also allowed Warner Music to understand Madonna’s intentions and Eric, who was behind her behind the scenes.

Prior to this, the Yahoo Music Store did not receive online music sales rights from any of the top five record companies.

Therefore, the major record giants also expect that if Madonna succeeds, many of their first-line singers will make similar requests. By then, Yahoo will be able to adopt a smashing strategy for these singers who hold digital distribution rights alone, and the record companies will be extremely passive.

Warner Music rejected Madonna’s application for digital distribution rights for the first time, and Warner Music’s president Roger Ames was at a press conference, saying that in order to prevent the digital music sales from spreading easily The horrible behavior of piracy, Warner Music Record will stop some singers attempting to obtain certain rights of digital distribution rights at all costs, the digital distribution rights of music should not exist.

However, although Warner Music’s appearance is very tough, the private situation is far from this.

In 1992, Madonna’s career was in full swing. Therefore, the denim record company she founded in the past was still under the control of Warner Music Group, but she had a lot of autonomy and control of Madonna for a few years. The distribution rights of the record.

That is to say, even if Warner Music Group does not agree or even recognize the concept of digital distribution rights, with Madonna's ability to control the denim, the company can still separately license the Yahoo Music Store to sell the albums issued by Jeanne Madonna in recent years.

The reason why Madonna started negotiations with Warner Music was just to get back the digital distribution rights of several albums from her debut to 1992. Because the copyright of these records does not belong to the denim record, but still master In the hands of Warner Music Group.

Warner's resolute and rude attitude also provoked the rebellious psychology of the resounding singer.

On the day of Warner Music’s president Roger Ames’s announcement, Madonna publicly stated that it would work with the Yahoo Music Store to sell three albums on the denim album online, while claiming that the digital distribution rights would be attributed to Warner Music. File a lawsuit.

If it is an ordinary first- and second-line singer, Time Warner may also use the threat of refrigeration to let them know.

But at the level of Madonna, because the two sides are almost completely in a position of peer-to-peer cooperation, the contract can be very small for Madonna. Therefore, these tricks against ordinary singers are difficult for her to work. . The top of Warner Music can only sing a red face and face in an attempt to let Madonna dispel the idea of ​​working with Yahoo Music Store.

Of course, Firefly Electronics and Yahoo! will not be indifferent. Under the guidance of Eric, Firefly Electronics and Yahoo! are also very active in setting out various conditions for Madonna.

While keeping a close eye on the music industry, after Oscar, Eric’s work was once again busy.

Although there are still two months away from the summer file, the promotion of the summer file has been fully launched.

This year's summer program is not going to be calm. In addition to a series of high-profile movies such as "The Royal Casino of 007" and "The Jedi 2", this summer file will be released at the same time with three animated films, which are produced by Pixar. "The Story of the Sea", "The Ice Age" by the Blue Sky Studio, and "The Lion King 2" by Paramount Animation.

Obviously, these three animated films have a very close relationship with the Firefly Group. Moreover, as the first sequel to the world’s $900 million box office miracle, "Lion King 2" is undoubtedly in three films. The strongest one.

When the schedules of the three animated films were announced one after another, Viacom’s chairman, Samuel Redstone, even confidently publicly declared that “Lion King 2” would kill “Nemo” and “Ice Age”. (To be continued.)