Chapter 882： That's worth it.

Chapter 883 Charms

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Chris Jenna groaned, some doubts: "Eric, the propaganda thing, shouldn't it be the TV station responsible?"

Eric began to follow the trick: "If it is a TV series, the TV station can naturally be responsible for publicity. But for a reality show, to get better ratings, the production team needs to actively create more topics for the show. Just like Lifetime TV." In the US Supermodel Contest, in addition to this program, Cindy Crawford, who is the producer and moderator, will also participate in the annual Vimy show, and will continue to attend various fashion events, and occasionally Movies or TV shows will appear. Players who participate in reality shows will also use the Internet personal homepage and other channels to show themselves as much as possible. These seemingly unrelated details can actually bring more to the "American Supermodel Contest". Popularity, so it can always maintain a very good rating."

"Eric, if I need to personally promote it, I will naturally not shirk it," said Chris Jenna, who probably understood some of them. "However, the girl invited by our reality show must not be What celebrities, in this case, they can't find out any topic, and even myself."

Chris Jenna said, but she looked at Eric with some hope.

Eric naturally knows the thoughts of Chris Jenna. She wants to come forward to support the reality of this reality show. However, Eric didn't have the idea to do this. If he came out too often to personally promote the TV program in the firefly system, then gradually, this would not have any effect.

"I definitely won't come out," Shakes his head, Eric said: "You can only do it yourself, like "The Bridge of the Sky" and "The National Supermodel Contest". I didn't show up at the beginning. Da and Cindy are still doing very well."

Chris Jenna is somewhat disappointed: "In this case, it seems not easy to promote it."

"Of course it won't be easy. There are never too many things in the world to enjoy."

Chris Jenna thought that her lack of confidence made Eric somewhat unhappy and quickly replied: "No, Eric, I don't mean this."

Eric puts his hand and smiles: "Create a reality show from scratch, and there is no fame from the main creation to the actor. It is not so easy to succeed. But it’s for you, and for those who participated in this. The reality show girls are a very important opportunity. You have to understand that if it is too easy, these opportunities will not fall on you."

"I know, Eric," Chris Jenna nodded. "That, specifically, I can get help from the Firefly Group. Can you say more in detail?"

"Oh, this, I seem to forget to mention it." Eric said: "This reality show is produced by MGM, the fireflies will not participate, the playback platform is not yet determined. However, by the time, as long as needed, Fireflies will also give enough resources."

Chris Jenner quickly sorted out the information revealed by Eric, and for a moment, tried to test: "Eric, plan, one of the girls who participated in the reality show will want to develop in Hollywood, then For the progress of the plot, can Firefly or MGM provide some audition opportunities for the film and allow the crew to shoot the entire process?"

"This is natural. If the other side is acting, it is not only an audition, but also some performance opportunities."

Eric understands that Chris Jenner is testing his support for this reality show, nostalgic and nodded. Fireflies and MGM, if you count Fox, the total number of films produced and distributed by the three companies is up to hundreds each year. Providing such an opportunity is simple. The purpose of media group resource integration is to achieve synergy as much as possible. The cooperation is entirely taken for granted.

With Eric's promise, Chris Jenner also let go of her heart, and everyone began to discuss in detail the details of the reality show production.

First of all, it is naturally the name. According to the idea of ​​Chris Jenna, it is named "Beverly Girl". The program team will select five characters, ages, occupations and family backgrounds from Beverly Hills through public recruitment. The same girls use cameras to record bits and pieces of their lives. Of course, the program group will definitely communicate with the girls in advance, and plan a rough ‘the plot line’ for each girl, and tap as many elements as the audience likes.

On the other hand, although Eric is confident in Chris Jenna, it is not too blind.

In order to avoid risks, Beverly Girls will have only eight episodes in the first season, and each episode will be tested for 45 minutes.

The program is expected to begin production in the second half of the year and will be broadcast next spring. Eric is not planning to intervene in the detailed production process, so the expectations for this reality show will not be too high. Since the cost of producing a reality show is much lower than that of a competitive reality show, MGM can make it as long as the ratings reach the renewal criteria. Of course, this type of reality show, now all major TV stations have not yet appeared, the audience is like new things, the possibility of failure is actually very low.

It’s been discussed until the evening, when all the details are finalized, Eric said: “So, for the time being, the next work will be specifically contacted by the head of MGM’s TV production department. Of course, if anything is difficult to solve You can also contact me and Drew."

It was not until dinner time, and Chris Jenna realized that Eric didn’t leave them for dinner, and she got up and said: “If this is the case, then we will leave. However, Eric, you recently Have time, I and Bruce plan to hold a party."

Eric shook his head and said: "This is no longer necessary. I will go to the UK next week and I may not be able to make time."

Chris Jenner saw Eric directly refused, not entangled, but there was some regret in her heart. Eric did not look at her daughter for the whole afternoon. However, she successfully got the position of the producer of Beverly Girl. She is very satisfied. The explanation of the real-life marketing operation between Eric’s afternoon speech makes her seem to see a faint open door. At this time, there is not much other thoughts. After all, since I got the job, there is no shortage of opportunities for contact, and there is no need to be too eager.

After a busy week and a new Monday, Eric began to focus all his energy on the final stage of the Royal Casino of 007.

On the other side of Southeast Asia, just after the weekend, international money speculators did not hesitate to continue to launch a fierce attack on the Thai baht. After two days of preparations on the weekend, the Thai government also began to fight back.

The exchange rate war sounds like a very high-end vocabulary, but in fact, the game between the offensive and defensive sides is more like the cruel blade of the cold weapon era, brutal and rude. On the one hand, in order to combat the exchange rate of the Thai baht, international money speculators sell large quantities of Thai baht in their hands, and on the other hand, in order to stabilize the exchange rate, the Thai government has adopted the means of consuming foreign exchange reserves to take the Thai baht sold by the money speculators to prevent the exchange rate from falling. .

International money speculators belong to high-buy and low-selling or high-interest loans. Every time a Thai baht is sold, it will bring corresponding losses. Similarly, the foreign exchange reserves in the hands of the Thai government are limited. Together with the country’s international debt of up to 90 billion U.S. dollars, it is difficult to borrow dollars from the outside. Once the foreign exchange reserves in the hands are exhausted, it means The guardianship of the national exchange rate failed. This war is actually about who can hold to the end.

However, the end result, there is not much suspense from the beginning of this game.

Thailand’s total foreign exchange reserves are only $36 billion, of which the Thai capital can be used at a maximum of 10 billion. But the international financial speculators who are eyeing the Thai baht are just the two funds that Soros has in their hands, and the scale is far more than 10 billion US dollars. Moreover, even if the Thai capital is completely consumed by the 10 billion US dollars, it will only bring losses of 10 to 2 billion US dollars to international foreign exchange speculators, and the other party can fully afford it. However, once the Thai baht falls, 50% of the devaluation, the tens of billions of dollars of Thai baht short positions will bring many times or even dozens of returns to the international foreign exchange speculators. Once the financial crisis breaks out, the currency devaluation of other Southeast Asian countries It will also bring a larger feast to the international currency speculators.

The premiere of "The Royal Casino of 007" will be held on Thursday night in London, England. The South East Asia is full of smoke and enters the working day. Eric is also not allowed to idle. It is a long time to get up early on Monday morning. Time, for the ABC TV's "David Letterman Late Night Show" recorded a program about the "Casino Royale".

At the same time, MGM and Time Warner's negotiations on the E! Entertainment equity deal also had results, with Time Warner's final opponent holding 39.5% of E! Entertainment shares squandered a $670 million offer, and there was no room for any concessions. In this case, after communicating with Eric, Amy Pascal approved it.

Due to the lucrative profits brought by MGM's film business in the past two years, the $1 billion in cash that was previously obtained through the issuance of stocks has remained around $500 million after two years of consumption. With a transaction amount of 670 million U.S. dollars, MGM can afford it without any financing.

But things didn't end there. Originally, it was just for cover. It sent an invitation to the US basic cable company to acquire its Rainbow Media. I did not expect to get a positive response, although the other party said that it is only willing to sell 20% of the shares of Rainbow Media. However, the attitudes of Comcast and Telecommunication are similar to those of E! Entertainment. The basic cable company also said that once the transaction is successful, the operation rights of Rainbow Media's Bravo TV station can be handed over to MGM.

MGM once fell for 20 years, and after taking control of the company, in order to avoid repeating the mistakes due to rapid expansion, Eric rejected the MGM high-level, such as rebuilding the studio base, in the past two years. The development plan, after cooperating with Fox Blue Sky Studio, did not take advantage of the opportunity to let MGM launch the animated film business, which is why the $1 billion financing was still half now. At the moment, in the face of the olive branch that Rainbow Media took the initiative, Eric’s heart has become somewhat contradictory.

On the one hand, in recent years, it can be said that MGM's last chance to develop cable TV business, after the end of the media group integration tide, and then want to enter this field, the cost will be very large, Eric is very hopeful in the heart Acquired E! Entertainment and bought a portion of the equity of Rainbow Media.

On the other hand, the one-time acquisition of two TV stations has greatly increased the operational risk. Moreover, Rainbow Media is much larger than the pure E! Entertainment TV station. The 20% equity price is almost acquired with MGM. E! The value of entertainment is quite the same. If the negotiations are officially launched, MGM will definitely win more equity. At that time, if you want to complete the transaction without affecting the company's operation, MGM can only finance by issuing bonds. However, if the operation of Rainbow Media is not good after the acquisition, it will definitely drag down the entire MGM Group. The debt ratio has risen and profitability has declined. Once entering a vicious circle, MGM is likely to embark on the old path.

However, Eric had a detailed discussion with Amy Pascal before leaving Los Angeles, and finally decided to start negotiations with the basic cable company.

Fortunately, buying private jets and building private airports is not something that can be done overnight. Eric just took the time to communicate with the high-level fireflies system such as Chris and Kasenberg, and told his assistant office to draw up a detailed plan, which will be repeated in the past.

In addition to these, after the last weekend, Firefly's "Nemo" has dropped by only 33% at the weekend, plus a super-high starting point of $70.25 million for the first weekend. Three days after the weekend of the second week, "Finding Nemo" regained The $46.58 million box office, firmly occupying the top spot in the box office rankings, the cumulative box office reached 140 million US dollars, just 10 days of release time, it has successfully surpassed the fourth week of the fourth week of the cumulative box office of 137 million US dollars "Lion King 2" For the time being, he became the champion of the 1997 North American movie box office.

In comparison, "Batman and Robin" released in the first week was dragged down by the bleak reputation of "Godzilla". The box office went down for three consecutive days, at $16.11 million on the first day and $15.9 million at the next day. After that, the box office fell again to $11.66 million on Sunday. In the end, "Batman and Robin" only got $42.87 million in the first three days of the weekend. If you compare the decline curve of "Godzilla", the final box office of "Batman and Robin" can only break through 100 million. Watching Time Warner is willing to pay for the box office.

The fourth live-action blockbuster in the summer file once again hit the street, causing many media to start to follow the trend of the upcoming "Royal Casino of 007", whether Eric's new film can escape this summer's summer real-life film "curse" 'Most people don't seem to expect anything.