Chapter 1011： Fundamental gap

Star Wars has become a feeling, a culture, and even a belief for Americans. It can be said that as long as the film is filmed, regardless of the quality, any movie in Star Wars is very easy to sell. thing.

In Hollywood, Shantou certainly understands this, and the words are just ridiculous. Eric did not explain anything, but instead focused on the box office data report last week.

After the box office of $11.16 million in the first week, there was no strong new film released last week. The total box office decline of "Matrix 2" last week was 51%, and the overall decline was slightly higher than that of the next three days. 51% of the box office decline, still let "Matrix 2" single-week box office slipped to 55.45 million US dollars.

Two weeks, a total of $16.86 million in North American box office, although it means that "Matrix 2" can break through 200 million US dollars, but the total box office wants more than 250 million US dollars is unlikely, with the previous 280 million US dollars At least $50 million lower than the box office.

Compared with the original version, although the quality of this sequel has not changed much, it is not too bad. It is 50 million less than it used to be. In Eric’s view, it is mainly influenced by Anbert’s film industry. Distribution capacity restrictions.

If the sequel is still issued by fireflies, the box office is still the same.

At the same time, the shortcomings of this publishing capability of Ann Berlin will also bring greater risks to the box office prospects of the third.

Once the quality of the third sequel is as bad as the original, and there is no strong support for the resources, the box office will undoubtedly be even more bleak.

Ann Berlin has not announced the third stage so far, and Eric has not deliberately inquired, but it is not clear what the specific situation is.

In addition to "Matrix 2", Disney's family comedy "Natural Pair" is closely followed, this family comedy starring Disney Stars Lindsay Lohan received a $19.15 million box office in the first week, with a good reputation. The total box office is expected to exceed $60 million.

Although it can't be compared with any big movie in the summer file, the production budget of "Natural Pair" is only 20 million US dollars. Even if the cost of issuance is counted, the box office income ratio is still very objective.

The third place is "The Day After Tomorrow". Due to the weak box office performance of "Matrix 2" in the next week, the box office decline of the "After the Day" release in the fourth week was slightly narrowed, compared with the 55% box office decline in the third week, last week. The day after tomorrow, the decline was only 46%, and it received another 15.47 million US dollars. The cumulative box office has reached 219.56 million US dollars.

Despite the impact of "Charlie's Angel 3", "The Day After" will be expanded again this week, but with the current box office of 220 million US dollars, "the day after tomorrow" North American total box office is still very promising to impact 250 million.

Next, the box office data such as "The Mask of Zorro" and "The World of Truman" were somewhat lacking. Eric just swept away and concentrated on eating breakfast.

As the most anticipated movie in the summer, the release of "Jiaojiao 3" immediately caused the media's crazy chase and discussion.

At the premiere of yesterday, MGM invited a large number of media to be confident in the quality of the film.

The evaluations given by the major media today are also red.

"The Charlie's Baby 3" perfectly continues the unique style of the whole series, and there is no lack of innovative elements. After MGM's "Royal Casino 007", it once again brought a hot and exciting visual feast to the fans. "--Hollywood Reporter."

"Smooth plot, wonderful fight, perfect series interspersed... Everything is so hearty. Perhaps, this sequel makes me feel the only regret, that Lucy is still reading the trilogy of 'Daddy'. It’s a pity that I didn’t show up.” —The Los Angeles Times

“I have to admit that MGM once again brought a perfect work to the fans of the film universe. Only the production cost of this film has reached 160 million US dollars, and the scale of the announcement is unprecedented. Unless the meter is high Mei can then reasonably control the production budget of the special film cosmic film. Otherwise, this huge plan is likely to be dragged down by the increasingly high budget.

The trilogy of Hollywood trilogy is obviously not going to disappear because of the great success of the agent movie universe. It is said that the opening of "Bonde 19" has been repeatedly delayed for various reasons. Perhaps, next, every sequel to the movie universe needs us to have enough patience. "-" Variety"

There is praise in the traditional media, there are discussions, analysis, and it is full of excitement.

Internet platform, under Yahoo's comprehensive set of propaganda campaigns, the topic of "Jiaojiao 3" is even more popular.

Early in the morning on Friday, the news that "Jiaojiao 3" broke the box office record of the midnight game appeared in the prominent position of Yahoo's portal headline. The Yahoo portal currently has more than 20 million user visits per day. The headline is equivalent to showing the soft advertisement of "Charlie's Baby 3" to more than 20 million people every day.

At the same time, on the Google search engine that has been popularized among a large number of core Internet user groups, users can search for any keyword related to movies, and they can see the advertisement link of "Jianjiao 3" in the first time, directly guiding Yahoo in the first half of the year. Started online online ticketing business.

Of course, MGM will have to pay for advertising in this area.

However, the effect is also very significant. According to the background monitoring of the Google search engine, on the day of the release on Friday, more than 130,000 users were affected by search engine advertisements and logged into the Yahoo Online Booking Website to complete the purchase.

At present, the average fare in North America has just reached about $5. Although the 130,000 people can only bring $650,000 in box office income to "Charlie's Angel 3", this is only one day's data. "Charlie's Baby 3" has at least Intensive box office income period for the next month.

Although it is impossible to maintain a box office gain of $650,000 per day, but for a month, not to mention the potential popularity and benefits of the discussion versions of the Yahoo community and Yahoo movies, just the effect of advertising alone, Yahoo’s various The platform can also bring at least $10 million in additional box office revenue to the film.

In comparison, MGM and Yahoo signed a full-service advertising program with a total expenditure of only $1 million, which is only one-fifth of MGM's $50 million announced budget.

There is no doubt that Internet advertising has a very high price/performance ratio. The cooperation between Yahoo and MGM will also play a very good example for Yahoo to promote its advertising business to Hollywood.

On the other hand, in the major online communities such as Yahoo! Movies, the discussion on the topic of "Jianjiao 3" is even more lively.

MGM originally planned that if the fans could not find out all the hidden eggs involved in "Jianjiao 3", they would take the initiative to arrange people to throw the topic at the right time.

However, only on the first day of the show, all the foreshadowing and eggs in the film were all dug out by the powerful fans, including the stumbling block plan from "Bourne".

Many people already know that MGM has been developing a series of "Face and Passion" in the outer space of the special agent movie universe. This racing movie has been confirmed to be released at the end of the year.

At this time, the "Bourne" heavy egg that popped up suddenly attracted the attention of the media and fans.

On the same day, MGM’s public e-mail with the fans had a large number of e-mails asking about the series of “Bourne Shadows”. MGM Media’s public relations department also received numerous inquiries from related media on related issues, even several major brokerage companies. I began to snoop on the news and tried to win opportunities for my artists.

In Eric’s plan, the series of “Bourne Shadows” will not begin preparations until early next year. In order to avoid affecting the topic of “Jiaojiao 3”, MGM is naturally tight-lipped.

In this carnival-like heat, the next day, "Charlie's Angel 3" announced the first day of the film's box office, $ 26.62 million.

Counting $12.5 million in the midnight game, on the first day of the release of "Charlie's Angel 3", the box office data reached $39.12 million, far exceeding the cumulative first day of $30.5 million created by the Royal Casino of 007 in the same period last year.

The fans who created this box office miracle have been happy for a while, and MGM ceo Amy Pascal also personally delivered a public thank-you letter to the fans on the Yahoo portal.

The vast majority of the media are amazed, and naturally there is no shortage of calm views.

The New York Times quickly published an analysis article comparing "The Matrix 2", saying that "Charlie's Angel 3" is similar to a strong fan movie. Although the midnight and first-day box office are excellent, a large number of core fans are After the completion of the movie, the next fall will be similar to "Matrix 2".

MGM management naturally understands this truth, but compared to "Matrix 2", "Charlie's Angel 3" has a better popularity and reputation. This blockbuster film that favors popcorn movies is obviously able to attract far more than it. A passerby audience in the Matrix.

Everyone naturally has more confidence in the box office of "Charlie's Angel 3".

"Jianjiao 3" did not live up to everyone's expectations.

After the first day, the film broke the 30 million mark on Saturday, reaching $31.53 million, and another $25.25 million on Sunday.

In the end, "Charlie's Angel 3" reached $95.9 million in the first three days of the weekend, almost close to the first weekend, and also broke the box office record of the first weekend created by "The Royal Casino of 007" last year.

In the face of such a bright start, even the media that watched the box office trend of the film had to admit that, in any case, the "Golden Angel 3" North American box office broke through 300 million US dollars is very easy, "Matrix 2" The box office was less than expected, and "Jianjiao 3" became the only film in 1998 that is expected to break through the $300 million mark at the North American box office.

As for the global box office, even if it is impossible to break through the global billion, it is estimated that it is almost the same.

The first two global box office of the "Jiaojiaowa" series are around $500 million, which is less than the global 700 million scale of the two series of "Mission Impossible" series.

However, at this time, everyone found that under the blessing of the MGM movie universe, unconsciously, the "Jiaojiaowa" series has completed the transformation like the 007 series last year.

A special agent film universe plan, so far, can be said to create two global box office billion super super series, for the original "three-series" box office performance is the best in the "disaster" series, want to break through this There seems to be no suspense in a 'transmutation'.

As a result, the box office of "Jiaojiao 3" was just released in the first week, and some people turned their attention to the "Mission Impossible 3" at the end of the year.

However, some people are happy, and naturally there are people who worry.

Near the center of Los Angeles in the city of Los Angeles, the film headquarters in the city of Los Angeles, early Monday morning, saw the "Matrix 3" sample, everyone looked very dignified.

Basically, everyone in the conference room feels like "Chalk 3", chaos, and can't understand.

However, the two films have already spent $300 million on the production budget, and it is impossible to continue investing in the funds.

After the Wachowski brothers finished the film, they also had a regrettable attitude in this life. They were reluctant to make changes to the third part. In fact, it was difficult to find the point of revision.

Everyone was silent for a while, and Frank Marshall, a well-known Hollywood filmmaker who was appointed to the integrated Anberland film ceo, glanced at Spielberg, David Geffen and George Lucas. Openly said: "I think it is best for us to take advantage of the current heat and let the third part be released as soon as possible. The end of the year is a good schedule."

When Frank Marshall finished, Spielberg immediately said: "Frank, this is too risky. There are Star Wars prequels at the end of the year, there are "Mission Impossible 3", and many popular movies like "Speed ​​and Passion". I think it will be more secure next summer."

After Spielberg finished, several other people also attached.

Frank Marshall looked at the people who were basically his bosses, and felt a sense of powerlessness in his heart. Some of them envied Eric Williams' decentralization of firefly management such as Kasenberg.

Frank Marshall had long left his wife to set up his own production company if it wasn't for the retention of Spielberg and others, and the expectation that Anbert Berlin would become another major studio in Hollywood.

But now, looking at Spielberg and others, Frank Marshall is very clear that An Berlin film will never be among the Hollywood studios.

He does not deny the film talents of Spielberg and George Lucas, and admire David Geffen's vision of the media industry. However, these people, fundamentally, do not have a strong The ambition of the founder of the big studio is essentially more emotional to the artist.

Like the Star Wars prequel series, after several studios were integrated, Frank Marshall persuaded George Lucas to take back the distribution rights of the Star Wars prequel series from Fox. In his view, if he can recover the three prequels The distribution rights of the song, even if it is a lawsuit for several years is worthwhile. But George Lucas refused because he hoped the film would be released as soon as possible.

In addition, even Spielberg still maintains the character of the original Berlin film or small workshop, and does not make any concessions for personal interests in film production.

This led to the film that Spielberg dominated in the film industry of the year, and the related masters earned a lot of money, but the company was habitually losing money.

More importantly, these filmmakers who hold a large stake in Amber Studios are reluctant to give the company's operations to him as CEO. This even makes Frank Marshall often feel that he is more like a miscellaneous person. Not the CEO of a big company.

Sighing in my heart, but things can't be done, Frank Marshall said: "In fact, as long as the schedule is advanced, in early November, we can avoid the competition of those films, and the popularity of the "Matrix" series is also Enough to hold up such a schedule, if you wait until next year, even if you get a good schedule, the box office of this finale will have more variables as the popularity cools."