Chapter 1062： Safety first

The length of the "Ma Shu" is 2 hours and 50 minutes. Considering the length factor, the premiere started very early.

Around nine o'clock, when the movie's end-titles were finished, the lights lit up, and a polite applause sounded in the theater at the right time. Eric felt a bit stiff, but patiently did not get up immediately.

For the "Speaker of the Horse", Eric's personal overall evaluation is positive.

The overall story of the film is very smooth, with inspirational and faint sadness in the warmth, and the grassland scenery of Montana is equally beautiful. However, Robert Redford has a common problem with Hollywood veterans, that is, the film is slow. Nearly three hours is the length of time, which is a test of the patience of the audience. The slow pace of the film also causes it to flow in the emotional expression, always lacking a strong force that can directly hit the audience's soul.

In the applause, the masters began to give a speech, and Elizabeth, next to Eric, came over and whispered: "What do you think?"

Eric thought for a moment and replied: "The key is to see how Harvey works."

If you want to score, Eric can give the film 7.5 points. Not as good as 8 points or more, but also far beyond the passing line. However, this score does not allow the audience to have the desire to enter the cinema actively. To achieve this, the Weinstein brothers must use their marketing and public relations methods to increase the reputation of the film to 8 points or more.

Elizabeth actually had a similar judgment. I heard that Eric did not surprise herself. Although she was somewhat lost, she was able to accept it.

After the movie, it was the Yuxing party hosted by Miramax, which was chosen at a nearby hotel.

It was still early, and Eric and Elizabeth did not rush back to rest, they came to the party.

"It may be because of self-directedness. I feel that Redford has not had enough performance enthusiasm for this story. Like Scott Thomas, he even made me play, which is really bad," Party. In the hall, the film critic Rant Stein from the San Francisco Chronicle expressed his appreciation of the film because he did not evade Eric, Elizabeth and Harvey.

Rutstein’s words made Elizabeth frown a little, and Eric stood still, and Harvey listened with a smile. When the other party finished, Harvey stepped forward and kissed each other’s shoulders. Road: "Rute, I have to admit, you are right, this is really a little bit of a movie, but there is no perfect movie in the world, we should allow the existence of shortcomings. Moreover, outside the performance The merits of this film are still a lot. Well, let’s go over there and talk about it?”

"Of course," Lutstein nodded slightly, and looked at Eric and Elizabeth again. He explained without a smoothness: "Mr. Williams, Miss Murdoch, I have absolutely no meaning for this movie. I am just seeking truth from facts."

Harvey took the other's shoulders and did not loosen it. Instead, he used a little force and said: "Eric and Leeds certainly don't care, huh, we are going, oh, Eric, still beneficial, you are free. Have fun."

When Harvey left the film critic, Eric took Elizabeth's waist and smiled and said: "Well, what can you mind, you are the big lady used to. Think about that year, Michael Owitz In the face of the customer's cynicism, in order to win the trust of the other party, not only did not be angry, but instead stood on the table and danced tap dance, he later became the most powerful person in Hollywood."

"I didn't mind, just, that guy obviously saw us coming over and deliberately said that he showed his sense of existence." Elizabeth looked at the figure that Harvey left, dissatisfied with the sentence, and seized Eric’s words: “The most powerful person in Hollywood is now you, are you willing to tap dance for your customers?”

"This, if necessary," Eric said: "I will let Jeffrey go and jump."

"You guy," Elizabeth laughed, but chasing after him: "But if the customer insists that you let yourself jump?"

Eric shook his head confidently: "Your assumption is not true. No one in the world is now qualified to ask me to dance for him."

"Hey," Elizabeth suddenly snorted twice: "If I let you jump?"

Eric seems to have forgotten what he just said, and nodded very quickly: "No problem, I will give you a jump when I go back."

Elizabeth’s mouth was bent, but her mouth scorned: “I’m really rude, I don’t see you dancing like this guy.”

Eric insisted: "This can't be done. The things I promised will not be repented. You have to watch it tonight."

Speaking a few words, the two came to sit in an empty seat in the banquet hall. Seeing that Harvey had changed another film critic near him, the two were chatting hotly, and Elizabeth raised his chin. Eric gestured and said: "From the current situation, the film's reputation should be no problem?"

At this time, Eric can also see that Harvey is not a general heart for the "Ma Shu".

This is actually very well understood. "Ma Shu" is the largest investment in the film by Wayne Stan. So far, the Harvey brothers have invested in the $50 million movie that Fox has made to Miramax. The upper limit is dissatisfied. The box office status of "Ma Shu" is directly related to whether Miramax is likely to break through this restriction.

If the "Malaysian" box office can reach the size of a regular commercial film, Fox will probably open this limit in the future as long as he encounters enough good projects. But if the "Malaysian" box office loses, Miramax will not be able to invest in high-cost literature.

"Word of mouth is definitely no problem," Eric nodded. "But the key is to see if the audience is buying it. The film will last for nearly three hours. After all, it will still discourage many patience viewers."

Elizabeth did not agree with it. "I still remember the "Walk with the Wolf" that you cheated me in the past few years. It was four hours, but the box office in North America exceeded $180 million, and the world's 420 million. The cost is only more than 20 million US dollars. I think the two movies obviously have many similarities. They are all adapted, they are all self-directed and self-directed, and they all have a very spectacular natural humanistic background."

"But you have to admit," Eric said: "The "Malays" is neither political nor humanistic, as strong and hot as "Dance with the Wolf." Relatively speaking, the "Ma Shi" is the biggest. The advantage is that its original popularity is far more than the more popular "Walk with the Wolf". However, after you say this, I feel that I can remind Harvey if he can then "Ma" "Speaker" and "Dance with the Wolf" may get unexpected gains."

......

The secrets of the Oscars of the Weinstein brothers have been said to have been simple, that is, through a strong media and jury public relations offensive, to create an undisputed reputation and a large number of award votes for Miramax's shortlisted films.

Of course, the specific methods of operation are very cumbersome and complicated.

Due to the pressure of returning from the $50 million investment of "Ma Shu", the Weinstein brothers did not use the small-scale operation method of gradually accumulating word of mouth and box office, but the media marketing methods accumulated over the years are still This film played a very important role.

After the premiere, Miramax immediately launched a strong public relations offensive. On the second day, the mainstream paper media in North America almost always commented positively on the "Ma Shu", even though many obviously did not like the film. The film critic, the criticism of "The Horse Language" is obviously not so intense.

After preliminary statistics, the early film critics of "Ma Shu" successfully broke through the excellent bisector of 8 points, and the media scored an average of 8.2 points, which is much higher than the 7.5 points given by Eric.

The Horse Language is published in 1995 and has only been in existence for three years. However, although this part has won the welcome of readers all over the world, and many viewers have quite recognized the excellent adaptation of the "Ma Shi" movie version, but the beginning of the "Ma Shu" also has a very obvious The disadvantage is that there is a lack of topics that can lead to public discussion.

Many times, the controversial topic of a movie is even more important than its own score.

In this regard, Eric and Elizabeth played a very big role in the flash of the party after the premiere. Under the reminder of Eric and Elizabeth, the Weinstein brothers decisively linked the "Speaker of the Horse" to "Dance with the Wolf."

Although it has been seven years since the dance with the wolf, it is also a long time, and the film that won the Oscar for best film, best director and other series of heavyweight awards has gradually become a lot of time. An invincible classic in the minds of people.

I saw some media related to the "Ma Shu" and the classics in my heart. The fans who danced with the wolf were not willing, so in just a few days, the major media in North America appeared. A discussion about the advantages and disadvantages of "The Horse Language" and "Dance with the Wolf". There are many supporters of "Dancing with Wolves", but they have sold 10 million copies of the original "Ma Shu" on a global scale. The number of fans and fans is also not to be underestimated.

Therefore, the dispute between the two sides can be described as full of gunpowder, and it is difficult to compete for a time.

This kind of controversy has greatly stimulated the attention of the "Ma Shu" and the box office. At the same time, it even brought a wave of videotapes and DVD sales booms that danced with wolves. A detail that many people did not realize. Yes, the copyright of "Dance with the Wolf" is also in the hands of the firefly system.

Under this high-profile stimuli, "Dance with the Wolf" ended up with a $32.15 million box office for the first three days of the weekend. Although this score is not comparable to those of the blockbuster, it has already made many people very satisfaction.

The first weekend box office was $32.15 million, which meant that the first week of the film's box office could easily reach around $45 million.

The word of mouth expressed in "Ma Shu", although it will face several new film competitions next week, it is still very easy to expect the box office to fall at 30%.

As long as it can achieve the low-drop box office trend, "Ma Shu"'s North American box office is just around the corner.

The cost of 50 million US dollars, the North American box office broke 100 million, accounting for the expected overseas box office, which basically means that only the theater is issued, this project can bring rich profits to Miramax and even the parent company Fox Group.

Moreover, with the Wesstein brothers' Oscar public relations ability, as long as "Ma Shu" can be made in this year's Oscar, the film's late peripheral distribution will be more lucrative.

......

Ventura in the north of Los Angeles, this is the first time Eric has come here after the official opening of the private airport.

Compared with the original farmland, at this time, the area around this area has been surrounded by high-rise barbed wire. The interior of the airport is two cross-shaped long and short runways, as well as a monitoring and navigation center and six other large hangars. However, there were only two Gulfstream v jets in the hangar at this time.

This year is already November 10th. Eric arrived here in the morning and plans to fly directly to London by Gulfstream v.

Gulfstream v can be said to be Gulfstream Aerospace's first ultra-long-range long-range business jet, with a battery life of 12,000 kilometers, and even meet the trans-Pacific flight. It is not a problem to cross the US from the US West Coast and across the United States and the Atlantic Ocean directly to London.

However, after entering the Gulfstream v cabin, Eric immediately dismissed the idea of ​​flying to London.

The reason is also very simple and rude.

too small.

Compared with the Boeing 767, which has a width of nearly five meters in the previous two years, with a luxurious suite and a spacious living space, the interior width of the Gulfstream v cabin is only two meters wide, with sofas and seats on both sides. Basically, there is no spare space for activities. Eric is hard to imagine sitting on a small plane from Los Angeles to London.

"In the future, this small plane will be used for short-haul flights." In the airport lounge, Eric said to the sneak rushed to the line: "In addition, how about the construction of the two 747s?"

"It will take about half a year," said Shantou. "But I can remind Boeing."

Eric smiled and shook his head and said: "This kind of thing, still does not remind the best, safety first."

"Oh, then forget it." Shantou said, raising his wrist and looking at his watch, said: "The Boeing 767 will take an hour to arrive, or else, Eric, let's go for a walk."

Abandoning the ride in the Gulf Stream v, Eric can only let people transfer the original Boeing 767, and the two are waiting for this. (To be continued...)