Chapter 1092： Marketing experiment

Eric’s personal presence at the filming immediately made the media attention of “Lola Run” surpass all other films at this Sundance Film Festival.

Originally, the filmmakers' valuation of the North American distribution rights of "Lola Run" was generally less than $5 million, but only one afternoon passed. It is said that the Hollywood film company's offer for this movie has already reached the threshold of 10 million.

Prior to this, no film in the Sundance Film Festival could sell for more than $10 million, and "Lola Run" will obviously become the highest-priced movie in the history of the Sundance Film Festival.

At the same time, as Eric’s news at the Sundance Film Festival was further fermented, more media and filmmakers began to gather in Park City, a small town in the Utah hills that instantly became popular.

Although Julia lost the "Witch Blair" leaflet with the creator's contact information, it is naturally easy for Eric to remember the name and want to take it.

When most Hollywood filmmakers focused their attention on the auction of "Lola Run" and other film screenings that Eric Williams might attend, the filmmakers of New Line Pictures found it quietly. Two young people who are selling their films to film dealers everywhere in Park City.

"Mr. Williams, this is a copy of "Witch Blair". For the sake of convenience, I temporarily burned a DVD."

In the afternoon of the next day, Murray Braydo, the manager of the new film industry, personally sent what Eric needed.

Although after seeing the "Witch Blair" sample, Morrie Bredo's first feeling was only two words - rubbish, but he did his due diligence to complete the task of Eric's arrangement, while doing enough homework. After all, being able to do things for the big boss personally, as long as some people with a lot of career ambition know how to seize the opportunity.

Respectfully got up and took over the coffee that Julia handed over. Murray Bredo thanked him and sat down again. He looked at the Eric who picked up the story of "Witch Blair" and continued to read: "I see After the project planning of the two directors, they conceived a very perfect background setting for this documentary-style film. It is completely false. I think if you can use this film as promotional materials, then make a script based on this story background. A horror movie, the box office should be very good."

Eric just smiled and nodded. He pointed to the DVD on the coffee table, and the girl took it to the TV in the living room, put the disc into the player, and then came back, without hesitation. Leaning on Eric, curiously looking at the TV screen.

Watching the film on the screen begin to play, Morrie Bredo also looked over together.

After the introduction of similar subtitles on the flyer, the rough DV footage appears on the TV screen. Carefully, the plot of the film in the form of a documentary is quite gradual. The three companions first gave a background to the legend of the witch Blair, and explained the whole set of evidence chains, followed by An 'interview' with residents of the town of Buxville. After doing all this, the audience will be fully brought into the story of this witch story, three talents set foot on the expedition.

After entering the jungle, various conditions came to the fore, inexplicable disputes, lost maps, stone piles around the tents, totems hanging on the trees... Finally, one of the players was inexplicably missing, and finally the plot was substituted into the highest tide.

If you don't understand the background story at all, after reading this film, you will definitely feel that the fog is inexplicable, and Julia is obviously like this.

When there was a caption in the TV, the girl leaning on Eric couldn’t help but licking the man’s arm and said with a few spoils: “Eric, we have to lose.”

Murray Braydo paid $80,000 for the film. When he heard Julia's words, he had some faint guesses, but he didn't dare to ask more. He just turned to look at Eric again and waited for the big boss to open his mouth.

Maybe you will directly throw the garbage in front of you?

Murray Breed can't help but think that the only way he can think of using this story is to just rethink a horror film based on the story background. As for the film copies and video materials on the coffee table in front, it seems that there is no value.

After all, if there is a witch legend in Maryland, like the old rumors of some other vampires, a little publicity, to give the audience curiosity and sense of substitution, may also make the film produce some benefits.

But in fact, the legend of the witch Blair is completely fictional to the two directors. Without any popularity, the company is unlikely to use the low-cost DV film of tens of thousands of dollars to promote a false story. It is a waste of resources and time, and ultimately the possibility of losing money is also great.

Eric and other films were released, quietly thinking for a moment, just waiting for the instructions of Murray Bredo: "Murray, give you three days, and the film's creators, investors and even the film. All actors re-signed a complete contract to resolve all potential legal disputes in the film. Also, let the two directors, Daniel Merrick and Ed Yado Sanchez, go to Los Angeles, I I will meet them next Wednesday, yes, I will send a group from the company's distribution department to them, not too formal, the interns will be able to arrange an office for these people in Firefly Studios. For the time being, let's go back first. ""

Although he couldn't guess the boss's mind completely, Murray Bredo nodded seriously, remembered things, and then got up and left.

The Sundance Film Festival will be held from January 21st to January 31st. However, as more and more media and filmmakers gather in the small town, Eric gets up in the closed resort in the morning. Leah took a step and could 'encourage' some people, plus there was really nothing to play with, so she left on Sunday morning and returned to Los Angeles.

Eric temporarily decided to release "The Legend of the Night" as a 3D conversion film at the beginning of next year, filling in the gap between the "The Lord of the Rings" and "Decapitated Valley", although the new line needs to be made for the established release plan. With adjustments, Kenneth Horne did not oppose Eric’s decision.

Firefly Studios, busy work, turned around on Wednesday.

Eric took the time to discuss the late 3D transformation of the film with the master of "The Legend of the Night" and the 3D transformation team in the digital field. Kenneth Horne also came over. So, at noon, Eric invited Kenneth Horn and the long-lost pigeons to dine at the restaurant on the big ship.

After lunch, I handed the menu to the round-faced waiter, who is said to be named Amy Adams. Kenneth Horne glanced at Natasha Hunts, who was sitting slyly beside Eric. Qu Qi, my heart had to envy the Yan Fu of my own boss again, but said: "Eric, Murray said that you bought a DV documentary in Park City?"

Eric nodded and smiled and watched Natasha pour her bottled mineral water into the crystal cup. She did not stop it. She said, "I am going to do a marketing experiment. Do you need someone to help me?" ”

"Of course, after lunch, Miss Wilson can take you over. Speaking of it, I have no work in the afternoon. If I let me go, I am very curious."

"You don't want to mix," Eric shook his head and joked. "But, you said that there is no work to do in front of your boss. Is it reminding me to add some burden to you?"

"Ah, what have I just said?" Kenneth Horne smiled and said: "I just said nothing?"

Everyone laughed, and Eric did not sit down and sit next to Kenneth’s pigeon, Wu, and asked, “Wu, what are you busy with recently?”

"I am talking to Colombia about a new film, which is starring from a good actor in Hong Kong Island. The name is temporarily called "The Killer" and is still looking for the director." Bai Ge Wu Dao: "Eric, that The position of the actor on Hong Kong Island is no worse than Jack. The box office will definitely be good."

Eric couldn't help but smile. He met Mira Sorvino the other day. He still thought that she and the brother-in-law "The Killer" had no shadow. I didn't expect it to appear so soon.

I haven't seen the project materials submitted by Colombia. I don't think that the project has yet to be finalized. Eric has no intention of intervening. He just said: "Wu, you can't always be a producer. The director is your job. ?"

“This is of course,” said Dove Wu. “My agent recommended a war film script to me a few days ago. I saw it feeling good. I’m going to try it out, but I need to finish the work in my hands.”

When I heard the war film script of Bai Gewu, Eric’s eyes couldn’t help but jump. Wouldn’t it be the “Windtalker” who used to almost bankrupt MGM Pit?

The subconscious shook his head, Eric said: "Wu, you are not suitable for war films, I think you are still the best action film you are good at."

Dove Wu did not expect that Eric, who always seemed to be favored by himself, would suddenly say so, some stunned, but soon nodded sleekly and said: "Then I will consider it again."

The success of several consecutive blockbusters, although Chinese, has been successfully promoted to the Hollywood front line director. Even if he leaves the firefly system, he can cooperate with other film companies.

Eric can see that the other party does not intend to give up the project easily. He has not advised him. The road is chosen by himself. Of course, the consequences also need to be borne by himself.

After having lunch together, the white pigeon Wu first left, Eric said a few words and sent away Natasha Huntsque, only to Kenneth Horne: "You tell everyone, Wu's We don’t participate in the war films, of course, don’t confuse it, and push it to other film companies.”

Kenneth Horn is very confused: "Eric, the "Save the Ryan" in the past few years, the box office is very good, Wu's ability to direct is also guaranteed, why not try?"

“Every director has his own field,” Eric shook his head. “I don’t think Wu can make a war film. In short, it’s my personal feeling. Let’s not participate in this project.”

Kenneth Horne nodded and suddenly said: "Speaking, Eric, you seem to be good at what type of film is good. Is this not common?"

Eric shrugged and smiled: "So I am the boss, you have to work for me."

"Amount, okay."

Eric remembered the things of Sundance and asked: "What happened to the "Lola Run"? If you can take it, you can just fill the gap left by "The Legend of the Night" on your side?"

"Bill gave us a few calls. Colombia wants this movie. The offer there is $11 million. If you discuss it, you won't rob him," Kenneth Hoorn said. "But if The other three offer prices exceed this price, and Colombia will give up."

"That's fine," Eric said. "After all, it's just a stand-alone movie. It's only North American distribution rights. It's too high to lose."

The two chatted and came to the administrative district together. Caroline and Meyer held a folder and waited for the administrative building where Eric’s office was located. Kenneth Horne left to return to his office.

Eric came to the two women and asked a few words. The three men came to another office building.

The office door was pushed open, and several men and women in the room immediately stood up at the same time, looking to the young man who appeared at the door.

Eric originally heard that the two directors of "Witch Blair" are students at school and thought they would be very young, but in fact, whether it is Daniel Merrick or Adeado Sanchez, age is even To be bigger than him, Daniel Merrick with a pair of rimless glasses is 35 years old this year, and Edado Sanchez is already 30 years old.

Although Eric had ordered Morrie Bredo to find a few interns, the few staff members in the room were obviously not the company's ordinary interns. Murray Bredo also appeared in the office and personally gave it to Ai. Rick introduced this small team.

Eric naturally does not care about these arrangements of Mori Bredo. Since the other party wants to personally lead the project, after introducing each other, he did not let the other party leave the office, which is the default.

Caroline and Meyer distributed the pre-printed materials to several people in the office. They sat around a large conference table. Eric walked to the prepared tablet and said, "Hey, I Time is limited, so I will only tell you once. The detailed information is in the documents in front of you. If you don’t understand it afterwards, then discuss each other and don’t look for me. This time, I’m going to do it once for Witch Blair. The marketing experiment of the Internet platform, given the special effects of this marketing model, I gave it a name."

Eric said, picking up the pen and writing two words on the tablet: viral marketing.