Volume 10 Chapter 22

After the late autumn, just into the winter solstice, there was a light snow in Zhongzhou, Yunqin, which became colder day by day.

After the Leng family replaced the Huang family, Wen xuanshu, the former head of the official department, took over as the first assistant of Yun Qin. In the past, the annual official performance assessment of the whole Yun Qin started ahead of schedule, many officials were removed, many officials were promoted, and the whole Yun Qin Dynasty hall was cleaned up again.

Most of the low-ranking officials of Yunqin just went with the tide and met the storm with great uneasiness. They did not know what kind of confrontation the holy master had with those who were behind the nine heavy curtains. But since those who knelt outside the hall of Jinluan were forcibly removed, everyone knew that the southern expedition was almost certain.

The old chief assistant who heard about it also began to fall ill. The attorney general and some other people put their last hopes on the long princess.

However, after the whole autumn of anxiously waiting, these people found that pingsu, almost like Zhou Shoufu, kept absolute silence in front of the emperor's strong will towards the princess Chang, who had great influence on the Yunqin Political Bureau.

……

In the house of Dasheng Goldman Sachs, charcoal was lit in the copper basin, and every room was warm as spring.

Sheng Manying has replaced a new yellow wolf fur coat, but it has some of the reckless flavor of the rich in Shanyin province.

Before the founding of the state of Yunqin, many businesses in Shanyin were mainly engaged in escort business and escort business. Later, although many businesses were bigger and had abandoned their old businesses, they still had that kind of crude and arrogant atmosphere. Many of the old houses of businesses even enshrined the broadsword used by their ancestors when they went to the ancient road of the Jianghu.

He was looking, creaking. The door was pushed open. A * * year old boy in a cotton padded jacket pushed the door in a gust of wind. When he crossed the threshold, he stumbled and fell to the ground. However, the boy didn't care at all. He immediately got up, rubbed his knees and shouted excitedly at him: "father, uncle and uncle, they have arrived. Mother asked him to I'll call you. "

"Panic!"

Sheng Manying laughs and scolds, but his face doesn't have much stern meaning. He puts down the book in his hand, tightens his collar, and strides out with the boy running happily.

Only in the Grand Courtyard with extraordinary momentum, there are lights everywhere. There is no grand atmosphere. In the central hall, there are more than ten big and high shopkeepers, all with their families. The mahogany round table, which can hold all these people to sit down on one side, is amazingly large. However, at the east end of the hall, there is an incense table, a big iron pot, boiling soup, and a big fat sheep.

Previously, I just sprinkled some salt foam and wild onion, but I didn't put wine, ginger and other things to remove the smell. At that time, the whole hall was full of hot air. The strong smell of sheep and wild onion was intertwined, all of which was the smell of grass.

Seeing Sheng Manying go out, more than ten shopkeepers and their families, including the big shopkeeper Mu Zongli, salute one after another. Sheng Manying bows to greet them. After a lot of fun, he sees a servant deliver a red copper tray and a meat chopper to Sheng Manying. Sheng Manying connects them. He strides forward and cuts off the sheep's head, picks them out and cuts a piece of hot mutton Munch in your mouth.

And he put the tray containing the sheep's head into muzong's hands. For a while, cheers and noises shook the hall. More than ten shopkeepers cut meat one after another. Stacks of eager potted vegetables were also placed on the table like running water.

Shanyin province has the longest history in Yunqin, most of which have some unique gatherings and rituals.

When the first snow comes to dashenggao every year, there is such a sheep's head feast. It was originated from the founding of dashenggao. One year, a group of brothers couldn't even eat meat for a long time, and it was snowing. Sheng's ancestors came up with a way to use up their spare money, buy a sheep, pretend to be a wild sheep, and design to run in deliberately when entertaining brothers The excuse is that God is helping them. Seeing that they can't eat meat, they all send a sheep to their door when it snows. At that time, the morale of those brothers who were demoralized was greatly shaken, and the prosperity was so high.

Later, although the old people in dashenggao understood what was going on, eating the same pot of mutton in the first snowfall became the custom of dashenggao, which means not forgetting the embarrassment at that time, and reminding themselves that even under such embarrassment, as long as they don't give up, they can still survive and enjoy themselves.

Although it is unknown to the outside world, the custom of dashengao is comparable to the opening of the market after the new year. It is very grand and has the flavor of a big family. Even the shopkeeper who lives in a long distance province will come back.

For eating, dashengao, the first-class business shopkeeper of Yunqin, naturally has no big requirements. Apart from enjoying the atmosphere of a year's business success, the happiest thing is to talk about family life, see if there are any new hires, and talk about the daily experience in various provinces.

Just after a glass of wine, several shopkeepers mentioned Dade Xiang. Wu Qiutian, one of the shopkeepers in charge of Dade Xiang's business in Qixia and Guangyu provinces, said in admirable words: "Dade Xiang is the most invisible business in recent years. Some days ago, even the business of Lin corn was robbed. I thought Dade Xiang would buy it The rice business is a self destructed corner, but it's only two months. Dade Xiang has arrived here. I don't think it will take much time. The rice business in Qixia province will all belong to Dade Xiang. "

Among the more than ten managers at the table, some of them know about Dade Xiang, but some don't pay much attention to it. As the leader of the whole Dade Shenggao, Sheng Manying is the busiest one. After he believes that Dade Xiang has destroyed his position, he doesn't spend any effort to inquire about Dade Xiang's news. At this moment, when he heard Wu Qiutian's words, Sheng Manying was surprised. "Lin corn is an old man First class pearl rice is famous all over the world I'm sure that Da Dexiang's move is bound to fail. I didn't expect that Da Dexiang could do so. Please tell me what kind of means Da Dexiang used. "

Hearing that all the owners were outspoken and concerned about Dade Xiang, the shopkeeper who was not quick to say anything immediately drank up the rice with a glass in his hand and said: "like Qi corn, although pearl rice is famous all over the world, there are only a few people who can afford this kind of rice, just to make some fame. Ninety percent of the business is of course on ordinary rice noodles. When Da Dexiang's rice store sold rice noodles, it picked out all the sand and stones in the rice noodles and used them for sale. It's much better than other rice shops, so it's very popular. "

Sheng man frowned fiercely, and looked at each other with Mu Zong. He couldn't help but wonder: "rice noodles are mostly made of water carts and stone mills. The mixture of sand and stone is inevitable. Dade Xiang's doing so not only costs a lot of labor, but also weighs less. Rice noodles buyers are more affordable, but their profits are much smaller."

"Not only that."

Wu Qiutian said with emotion: "Dade Xiang will also send rice noodles to the door. No one can pick up rice. They can send it directly to the door. Now there is almost a fashion in several big cities of Qixia. You don't need to go to the rice shop to buy rice at all, as long as you wait for Dade Xiang's people to come to you. "

Sheng Manying was shocked and said: "originally, the profit was less. How much manpower would it cost to send it door-to-door like this? What profit would Da Dexiang make as long as the price of other rice shops was slightly reduced?"

Wu Qiutian said with a wry smile: "I thought the same thing at first, but after asking about it, he knew that Dade Xiang had made a careful record from door to door. A few people in a family ate about how much rice noodles a day and when they needed to send rice In this way, it doesn't need much manpower at all. Several people escort several carriages to deliver the rice noodles along the way to the family where the rice noodles will be used up. The rest who have surplus food don't need to ask. That is to say, several people walk in the city with grain wagons every day, not a few more people, but it makes people in the city get used to buying rice instead of going out on their own, just waiting for Dade Xiang to deliver it. Even if there was a favorite rice shop, it didn't use Dade Xiang's rice. Seeing that the rice used by neighbors was good, it was convenient to use, so it formed a fashion. What's more, to see the elderly, women and children at home, Dade Xiang's people will not only help with some work, but also often leave a little golden grapefruit tea. The golden grapefruit tea was originally produced by Dade Xiang. It is expensive to take out, but it is not too expensive for Dade Xiang. Those who could not afford to eat had tasted this idea of Da Dexiang. They felt sorry and grateful. They would not only say some benefits of Da Dexiang, but also help Da Dexiang to do something. In this way, in addition to losing money and cutting prices, other rice companies can grab some business. Even if they follow suit, they have already fallen behind and can't compete for Da Dexiang at all. "

Sheng Manying's face changed slightly and said solemnly: "the most afraid thing in business is to form a custom, just like the linen clothes and cotton clothes have their own advantages. But if all people form a custom, they think that the linen clothes are better than the cotton clothes. Even if the cotton clothes are softer than the linen clothes, they can't be sold at all. Dade Xiang has achieved such a trend that other commercial firms can't get involved at all. "

Wu Qiutian said with a wry smile, "that's why I think the rice noodle business in Qixia province will soon be unified by Dade Xiang. It's amazing that Da Dexiang started to invest as hard as a gambler who lost a lot of money, but he was able to bet accurately. He did things so well and calculated perfectly. "

At the table, almost all the big rich and high shopkeepers nodded their heads and sighed. In addition to the admiration, Mu Zong said: "only in this way, other businesses in other provinces will immediately follow suit. At most, Dade Xiang has occupied Qixia province and two or three surrounding provinces. I'm afraid it's too late to squeeze others out."

Wu Qiutian nodded and said, "what the boss said is true indeed. Many rice companies in Guangyu province have followed suit."

Muzongli shook his head and said to himself, "so I still can't understand what Dade Xiang can't do, and why he wants to do this business with thin rice noodles that doesn't match his business."

During the dialogue between Wu Qiutian and Mu Zongli and others, Sheng Manying kept silent, thinking and speechless. At this time, when he heard Mu Zongli saying this, he suddenly made a voice and said: "Zongli, it seems that we were wrong at the beginning."

Mu Zongli and others immediately gathered their voices together, and their eyes were all focused on dashenggao's host.

"Although the rice noodle business has a small profit, it has a large volume and is the business related to livelihood, which is the most likely to accumulate public praise. As long as we have enough money, it's not difficult to monopolize a certain commodity, but it's difficult to monopolize the popular sentiment. " Sheng Manying looked at all the shopkeepers and said in a slow voice: "we thought that Da Dexiang had made a bad move, but da Dexiang did it for us And the use of all is no fancy way of management. How can a person who is prepared for such a way of management have a brain