Chapter 344

Now in the conference room of Donghai food material base, there is a heated discussion.

"Mr. Xu, I think it's urgent for us to follow the market trend and implement chain store development." The marketing manager, looking at Xu Fan at the moment, is very excited.

But as soon as the marketing manager's words were finished, he was refuted: "no, no, no, I think we should do hotel style and go high-end mode."

And Xu fan is looking at those employees who are talking, for each person's words will be analyzed and refined, whether to adopt, because this meeting discusses the specific operation of the catering development direction formulated by Xu Fan.

"Well, be quiet." Xu Fan raised his hand to stop the dispute.

"After a long discussion, I've given it a general consideration. Then you can listen to this proposal." Xu Fan looked at a group of employees and said that he didn't mean to draw a conclusion at the moment. Instead, he put forward his opinions.

"According to my recipe, it's definitely not good to say that it's a simple public chain store, but high-end is not my idea of catering. Based on your ideas, we can build a mid-range brand similar to XX base, a global chain. I want to make our Chinese catering located on the streets of all countries in the world. "

Pa pa pa... Xu Fan's words let us completely stop the debate, and also let the scene burst into thunderous applause.

"So you think it's feasible? I'm not good at business, so we have to discuss it. " Xu fan doesn't have the power and hegemony of a chairman at all, because Xu fan knows in his heart that he is not omnipotent. For example, he has to adopt other people's opinions when doing business.

"I think Mr. Xu's proposal is OK. In this way, we can not only promote our brand, but also not lower the level of our brand." The marketing manager commented on Xu Fan's words.

Then the scene also agreed with Xu Fan's words, but there are still a lot of troubles in the implementation, such as the publicity, including funds, operation, and even chefs.

However, this has to be done step by step, as long as you are assured that you have designated it.

After the meeting, Xu Fan asked all the people to leave, leaving only three people in the conference hall.

Xia Yanyu and Xiao Bai, who just recalled that scene, did not say a word.

"What's the matter with you? Why don't you talk at the meeting?" Xu fan can't help looking at Xia Yanyu and Xiaobai with doubts.

"I'm a secretary, and I'm not qualified to interrupt this kind of meeting." Xiaobai sipped his mouth and answered Xu Fan.

And Xia Yanyu looked at Xu Fan: "you can discuss it, I am responsible for listening."

"Did you hear anything so far?" Xu Fan looked at Xia Yanyu in a daze.

Xia Yanyu shook his head: "Xu Fan, I have to say that your idea is really too difficult to achieve."

"Oh?" Xu Fan heard this, some doubt, not clear the meaning of Bai Xia Yanyu, seems to be waiting for Xia Yanyu's explanation.

"According to your idea, it's impossible to open a global chain at present. Start with the national chain first, and the funds are not enough. The most important thing is that if we can't quickly occupy the market, your recipes will soon be imitated. Although I don't know where your recipes came from, you can't imagine people's imitation ability now." Xia Yanyu frowned and said a lot of her worries.

"You don't have to worry about the imitation of recipes. It's impossible. Even if it can be imitated, they don't have a second Donghai food company. As for the others, what do you think?" Xu Fan a Leng, Xia Yanyu in business is really more thoughtful than he thought.

Xia Yanyu looked at Xu Fan curiously when she heard this. She seemed to be curious about Xu Fan's self-confident recipe, but she didn't ask. Instead, she thought for a long time and said her idea: "I think the first step for us to do catering is to open the first store, which must be launched in the most dazzling manner, so as to open this road for us."

Xu Fan also nodded when he heard this, and fully agreed with this practice.

"The second step is publicity. Using the star effect to make people familiar with our brand is the key."

"I agree with that. This is a must." Xu Fan nodded and motioned for Xia Yanyu to continue.

"I have an idea that we can use the gold card system to do a round of soft financing to prepare for the later funds, but whether this plan can be implemented or not depends on the first step of our head office's publicity."

After all, Xu Fan has 100% confidence in the dishes.

Thinking of this, Xu Fan didn't hesitate to call the Propaganda Department directly to ask them to prepare for the advertisement and warm up the head office.

"I'll get in touch with you about the advertising agency." After calling, Xia Yanyu looks at Xu Fan and says.

Xu Fan a Leng: "that need not propaganda department."

Xia Yanyu looked at Xu Fan for a while speechless: "I really don't know how you earn so much money. I'll help you get in touch, but it's still your propaganda department."

"All right." Xu Fan scratched his head, and then he was stunned. Looking at Xia Yanyu, his eyes flashed a smile: "well, you dare to blame your man now." After that, Xu Fan directly hugs the summer smoke rain to his leg.

"Cough." But at this time, it should not be appropriate to ring out the side of the white cough.

"Don't make trouble. There are people." Xia Yanyu also made a big red face, and quickly stood up from Xu Fan's legs, looking at Xu Fan with a face of blame.

"Well, what, boss, you have dinner." Xu fan is also a little embarrassed. Just now, he really forgot that Xiaobai was sitting beside him. He quickly said such a sentence to ease his awkward mood.

Then Xu Fan also paid the price, a meal is thousands of dollars, but for now rich Xu fan is still indifferent.

The next day, Xu Fan just entered the company and was about to call the advertising company Xia Yanyu provided. When the door of the office was opened, Xiaobai appeared in the office with a beautiful professional dress and a smile on his face.

"Mr. Xu, I have an important matter to report to you."

Hearing this, Xu Fan took his hand off the phone and nodded: "Xiaobai, what's the matter?"

"Look at this." Xiaobai will close the door of the office, and then quickly walk to Xu Fan's desk, put a stack of copy in her chest in front of Xu Fan's eyes, "these are the proposals of Donghai moonlight advertising company."

Donghai moonlight advertising company is one of the best advertising companies in Donghai province. Yesterday, Xu Fan did his homework and got to know the famous advertising company in Donghai. This Donghai moonlight advertising company is good, but it's not the company introduced by Xia Yanyu.

What's more, we need to tell him about this small advertising plan. There are subordinate departments. It's just advertising. We don't need his chairman to speak in person.

"Xiaobai, is this advertising proposal very special?" Xu Fan began to read up the advertising proposals in his hands, light way.

Xiaobai chuckled: "it's really special. At least you have to have a look."

Hearing this, Xu Fan looks at Xiaobai curiously, then bows his head and is suddenly stunned. He holds the copy in his hand. The plan of this advertisement is really special, or it makes Xu Fan a little sad.

The spokesman candidate office did not fill in the name of any popular movie star or famous singer, but filled in his own name, Xu Fan.

"Xiaobai, and a star with my name?" Xu Fan said in surprise.

Xiaobai also expressed helplessness and shook his head with a smile: "this person is you. Donghai moonlight advertising company's meaning is roughly like this. In view of your current fame, they think that if you want to get the greatest response from this advertisement, the best way is to let you play the leading role in the advertisement. " Between the words, Xiaobai's eyes showed a funny smile.

However, this is also a fact. Since Xu Fan was exposed on the Internet last time, he is a model of people's entrepreneur in the eyes of the whole Chinese people. Some people even say that Xu Fan's behavior should be used as teaching material.

Although Xu fan is also clear about these things, it's strange for him as a businessman to come out to advertise, or let Xu fan not accept it. After all, Xu Fan himself is a relatively low-key person: "let me be the leading actor of an advertising film?

Xu Fan's words didn't kill the plan. If this advertisement can make the popularity of the upcoming Hotel reach a peak, then he can still make a sacrifice.

However, Xu fan is worried that he does not have the talent to perform. After all, this is not something that ordinary people can do well.

Xiaobai saw Xu Fan's hesitation and suddenly chuckled: "Mr. Xu, you are hesitating, that is to say, you don't reject it. In that case, I'll promise the advertising agency. " With that, Xiaobai squinted, stretched out her slender fingers, and gently pointed at the plan on the table.

"No, I haven't thought about it yet. Xiaobai, if it's for the benefit of our company, I'm naturally duty bound, but I don't think I'm more efficient than those stars in advertising. " Xu Fan grins bitterly, and his appearance in front of the camera appears in his mind. He is greatly embarrassed.

"Come on, you're very aggressive at ordinary times. Why are you so hesitant?" Xiaobai smiles and arranges the pile of information in front of Xu Fan's eyes, then holds it in his arms: "I'd better take this back and see what planning can be given by the advertising company over there of President Xia."