Chapter 258： O Two O Real Estate Agency

"Hello, Peterson, it's me Jason, is it convenient for you to talk now?"

Yang Orange avoided the employees of the flagship store and came to the corner of the office to dial the phone. On the opposite side was Peterson Burke, the head of the real estate agency company of Yuanshan Capital.

"Jason? You haven't contacted me for a few years. I can talk easily. I can help you if there is anything." Peterson Burke used to be a senior real estate agent. Since he got on the big boat of the Yang family, his career has been thriving. With super-tall skills, not only stood out from the positions of store managers in many branches, but also relied on diligent study to climb into the high position of managers.

Until 3 years ago, when Yang Sen was adjusting the company’s organizational structure, he decided to give this hardworking white man a chance. Peterson also used his outstanding achievements to give the head office and Yang Sen a satisfactory return. Yuanshan's real estate agency companies spread across North America and Asia. If you want to find a house, you can go to a real estate agency in Yuanshan.

Yang Cheng smiled lightly, "There is indeed something wrong, I heard that the company is currently cooperating with a website called Compass?"

Peterson hesitated and replied, "Uh~ Yes, they did a good job, is there any problem?"

"Then you should have the contact information of the founder of Compass? Could you please inform him in your own name that Yuanshan Real Estate Agency will terminate all cooperation with Compass. It is an order from me. He went to me directly, don't worry, it won't delay the normal operation of the company." Yang Cheng did not detour.

"Termination of cooperation? Jason, you know that if we unilaterally terminate the contract without a valid reason, we will have to pay a high penalty. I can't bear the consequences." Peterson's voice became serious, with a little dissatisfaction. Obviously expressed dislike for Yang Orange's interference in the affairs of the subsidiary.

Yang Cheng listened to Peterson's words expressionlessly, and patiently explained, "That's why I asked you to inform Ollie Allen in your own name. Needless to say, convey my words to him and let him have problems. Come talk to me and he will know what to do."

"Personal name? Sorry, jason, I still can't make this decision. If necessary, I can help you report this to Mr. Yang." Peterson resolutely refused. This honest man is good everywhere, but his personality is too good. Stubborn, what is good is to stick to the principle, and what is not good is to be stubborn, stiff, and not flexible.

He was rejected twice and three times by Peterson. No matter how good-tempered people are, they can’t stand it. What's more, the pampered, young and energetic Yang Cheng lowered his face and said, “I’ll tell you at the head office. Just do it, I’m stressing it last time, this will not interfere with the normal cooperation between you and Compass."

Without giving Peterson a chance to reply, he hung up the phone and murmured angrily, "Honest man's bull-tempered!"

The mother over there was still discussing work with the designer, Yang Cheng did not bother, sitting on the sofa quietly waiting for the phone to ring, he believed that no matter how tangled in Peterson's heart, he would eventually follow his orders. Act, and deal with stubborn people. Never waste patience. Strong commands are best.

After being warned by Yang Cheng, if the Oli Allen IQ is still online, he should be contacted soon.

At the same time, Yang Cheng is also calculating what benefits can be gained from this matter. This Compass company, which was established in 2012, is able to occupy a place in the chaotic scene of real estate agency. It must be unique. , Do you want to suggest that Dad win Compass? There is at least one more channel for house sales and leasing, but I don't know whether the channel that has been bought for several hundred million is worth it, Yang Cheng wondered in his heart.

Thinking of this, he couldn't help but get up and picked up Compass's thick information and looked at it. The people at lvmh still have a hand in collecting so much information so quickly.

As we all know, finding a house in New York is a very frustrating thing. Most of the listing information published on the Internet is false. Intermediaries are cheated and kidnapped. A few high-quality listings are like high-quality men. Once they go online, they will soon be snatched. And empty, many new immigrants in New York are trapped by the housing problem.

Oli Allen, the founder of Compass and the chairman of the company, gave birth to the original idea of ​​establishing a platform for discovering and renting apartments that can better meet the housing needs of residents in the ruthless New York real estate market. It is expected that the Compass website can not only provide a basic list of houses, but also create a location-based local real estate information network.

The reason why Compass can stand out from the crowd is unique in that it is supported by its unique search technology, and uses self-developed cutting edge algorithms and big data platforms to simplify and improve the traditional real estate transaction process.

Yang Cheng saw the search technology briefly described in the information, and became more interested, so he turned to Oli Allen's personal background information and read it.

It turns out that Compass is not Ollie Allen’s first business venture. He is a serial entrepreneur and an experienced engineer. The first company he founded, focusing on search technology, was sold to Google. , Its code has become one of Google’s current core search algorithms; Julpan, the second real-time search tool developed, was incorporated into Twitter in 2011.

"Talent!" Reading here, Yang Cheng's eyes flashed with dazzling gazes. Only God knows how hungry he is for search technology talents. Since the technology in Oli Allen's hands can be used by the two Internet giants, Google and Twitter. Pay attention to the uniqueness of its search algorithm, which is what Toutiao urgently needs.

Go back to the introduction of Compass, and continue to look at it. At present, Compass provides housing information through Web and APP. The addresses of these houses are displayed on the map with relevant pictures.

Compass's operating model is that users search for verified real estate information on the platform, and Compass takes a commission of up to 15% from each transaction, which is actually moving the real estate agency from a physical store to the Internet.

So how do the required housing resources come from? Naturally, it is cooperating with real estate agencies. Both parties use commissions as the basis for cooperation. Since last year, Compass has achieved a revenue growth of nearly 10 times, and the current cumulative transaction volume has reached 1 billion US dollars.

Since its establishment more than two years ago, based on its unique and better search technology than its peers in the industry, Compass has helped real estate agents calculate the value of real estate, formulate marketing investment return plans, and predict the response of new real estate markets. Its core business has always been focused on For house sales, not house leasing, the main function of the local real estate information is to improve the sales performance of real estate agents, rather than simplifying the process of potential residents to search for listings. This part is also valued by Yang Cheng. If it is included under Yuanshan, it may be greatly improved The sales performance of real estate.

The rapid development of Compass must be attributed to the favor of investment bank capital. It has been valued at 800 million in two years and raised nearly 100 million US dollars. The main reasons are: 1. Unique housing search technology , To improve the operating efficiency of the real estate industry; two, an excellent management team, excellent vision and creativity; three, long-term expansion strategy, so that Compass can quickly become a leader in the real estate field.

In fact, the initial brand name of Compass was prefixed with NY (New York abbreviation), but due to the rapid development of the business, it is no longer limited to New York or the satellite cities radiated by New York. Therefore, the prefix was removed at the beginning of this year, which also made it clear. The ambition of the founder team is aimed at the American market.

In addition to its headquarters in New York, the Washington area is currently the second largest market targeted by Compass. Data shows that Compass is seeking to acquire a company of the same type in Washington, and it is released that Compass intends to copy its model and officially enter New York. Regional signals use mergers and acquisitions of well-known large companies to promote business development, instead of building an agency system from scratch. It seems that Oli Allen has learned the logical thinking of Silicon Valley very thoroughly.

The B round of US$40 million in financing that was just concluded not long ago will help Compass to expand its business to other cities in the United States more quickly. According to reports, Oli Allen’s plan announced at the financing meeting will target Boston, Big cities on the east coast such as Miami, and in the next year, the western metropolis including Los Angeles, Chicago and Seattle will gradually increase According to the data, the real estate local information network is only the data system of Compass An integral part of the platform, the platform obtains data from multiple sources. In addition to the real estate itself, it also includes a wider range of local trends and market dynamics analysis, and this part of the technology patent license has been worth tens of millions of dollars.

Next, Compass will continue to profit from the share of house sales and lease transactions. In fact, in addition to transaction commissions, the current Compass data system can be regarded as a free gift to real estate agents. In this world, there is no always free dinner and fees. It is imperative.

So in the future, this data system will become another profit point for Compass. Yang Cheng looked at her saliva and almost stayed. This is a big database covered in real estate, search + big data, like A piece of fragrant braised pork was placed in front of Yang Cheng who had been hungry for several months. I'm sorry if I didn't eat it!

It seems that this ambitious and prosperous real estate O2O company does not intend to license its technology to other fields that have not yet been involved, but is ready to accumulate strength for the future cross-border, and Yang Cheng has a faint hunch if it continues to let it go. The expansion of Perth will affect the traditional real estate intermediary market sooner or later. This sign must be stopped as soon as possible. At present, no familiar name appears in the investment banks participating in Compass financing, which proves that this rookie company has not been noticed by the predators. , This is the opportunity of Yuanshan.

Thinking that Yang Cheng could not sit still anymore, he put down the information and urged his mother to finish work and go home quickly. He had to have a long talk with Yang Sen about the Atlantic Yard Project, Compass, etc., so Yang Cheng was not in a hurry. , This involves his own interests, and Yuanshan Capital still has to be passed on to him in the future? If you are not anxious to fight for your own interests, what else is worth worrying about?