Chapter 412： Novel proposal

(Thanks to the "f1y" brothers for their rewards. It's so grand. I had to work overtime when I was busy with the code word last night. I'm sorry to see it. I didn't say anything about it! There are also votes for everyone, bow!)

"There is a lot of news, but can I know where the focus of your current discussion is?"

Compared to being slippery, Yang Cheng is a master of technology, calmly sorted out the thoughts in his mind and threw the problem back.

But it was not Lao Mo who followed this. This old guy pretended to be dead at a critical moment. Yang Cheng was not surprised. When he was 80 years old, he would play the same way, and he would be mad at negotiation.

The answer was from the operating officer of Sky Broadcasting Corporation, “The current negotiations with the British League are coming to an end. The two sides still have some questions about the contract amount and the specific live broadcast sessions. However, the new announcement will be announced on February 1 at the latest. The contract comes into effect.

However, the problem facing us is how to recover the increasing investment costs. "

This is euphemistic, but Yang Cheng keenly grasped the core of it and invested billions of pounds to buy three-year live broadcast rights. Advertising alone will not be able to recover this investment, mainly relying on subscription users’ package fees. The hidden meaning in the operating mandarin is nothing more than raising prices, but he shamelessly changed the concept.

According to the current British TV broadcast contract, the domestic TV broadcast rights in the UK are owned by Sky TV and British Telecom. The contract stipulates the amount of 301. 8 billion pounds. Among them, Sky Sports broadcasts 116 games every season, with a total amount of 22.8 billion pounds; bt Sports spent 73.8 billion pounds to obtain live broadcast rights to 38 games.

So, how much do British fans need to "pay" for this sky-high TV broadcast fee?

The TV broadcasting fees paid by the two TV broadcasting companies are mainly recovered through two channels: first, advertising revenue, and second, fees directly collected from subscribers.

But no matter how it changes, this investment will ultimately be borne by ordinary people. The cost of the former is passed on to all consumers by selling goods, while the latter is about one season if a fan does not want to miss the live broadcast of the two TV stations. It costs £11oo, which is not even the £145 TV license fee charged by zf in the UK each year, which is by no means a small sum for most working-class people.

Because according to the figures released by the UK National Bureau of Statistics last year, the average pre-tax annual salary of the British is 265oo pounds. In this way, Kanying spent more than 5% of the after-tax income.

This ratio is quite amazing! Switching to country Z, calculated based on the per capita annual salary of 60,000 RMB after tax, if the common people spend 30,000 yuan a year to watch football matches, I am afraid that the most **** fans are not willing to pay, they would rather use the money to buy new clothes and eat food. Of course, this issue cannot be directly compared. After all, the national conditions are different, but what I want to emphasize is that this ratio is really amazing.

Of course, the charging methods of the two TV stations are definitely different.

Sky Sports’ package is 255 pounds per month, but sports and entertainment are sold as a package in the package launched by the TV station. You must purchase an entertainment package of 2o to be eligible to purchase a sports package. This will cost at least 455 pounds per month, and It costs 546 pounds a year.

Don't think this is over. This is just the starting fee, which is the same as the starting fee for your taxi. If you have requirements for the quality of the game, you must subscribe to the HD version, which also requires an additional fee, which is about 615 pounds per month.

The strange thing is that if you want to buy the HD version of the football channel, you must also pay a high-definition service fee of 525 pounds. In the final analysis, it is a double charge of changing the law and stealing money from the customer's wallet!

What's even more annoying is that as TVs are getting faster and faster, if you don't buy a high-definition package, the pictures you see are often very rough, especially on large screens.

In this case, if you want to comfortably see the clear English broadcast, you will only have to pay 6,675 pounds per month for Sky TV, which is 8o1 pounds per year.

shameless! Even Yang Cheng, as the second largest shareholder of Sky Broadcasting Corporation, deeply feels the malice of the capitalists! But he has to say: "This decision is so awesome!"

Ahem, let’s talk about another TV station-British Telecom's charges are not cheap. When they launched the sports channel-bt Sports in 2013, they stipulated that its broadband users can watch it for free. Now bt sports every season except for live broadcast 42 In addition to British games, it also has the live broadcast rights of up to 35o games such as the Champions League, the Europa League and the FA Cup.

To subscribe to BT's broadband, each user needs to pay at least £1999 per month, and the HD version costs £2399, which is 23988 and 28788 per year respectively.

In total, the cost of the HD version of Sky Broadcasting Corporation and British Telecom adds up to a total of £1,08888 per year. This is an auspicious figure, all the way!

But do you think this is over? wrong! It’s okay if the problem is so simple, because if you want to install British Telecom’s TV channels, you also need to pay an activation fee of 49 pounds, 695 pounds of equipment shipping, and even a monthly rental fee for telephones.

If you are a young person and just want to watch English on your computer or mobile phone via broadband, and you don’t need a telecommunications TV channel, then you have to pay an extra £5 per month (£9 for the HD version), because the UK and the Champions League Yes, the shameless thing is that you have to pay if you don't want to watch the Champions League. There is no room for negotiation. In the end, even the most conservative estimate, senior fans will spend about 11oo pounds a year.

This is also the reason why British bars are extremely popular, because most fans will not follow each other, picking a few important matches to the scene or watching TV in the bar, not only has more atmosphere than staying in front of the TV.

There are also drinks. The price of a cold draft beer in the bar is about 4 pounds. Even if you only look at your favorite team, after 38 rounds in a season, you only need to spend less than 2oo pounds for a glass of wine per game. , You can also feel the excitement of fans watching the game together, don't be too cost-effective!

So how much will the TV station earn? According to a simple algorithm, Sky TV has more than 120,000 British subscribers, while British Telecom also has 50,000 users. Throwing away other messy data, only calculate by this set of numbers, even if various discounts and discounts are excluded, the two broadcasters It can also collect more than 100 billion pounds from fans.

Britain and the TV station will sign a new round of TV broadcasting contracts. The amount of local TV broadcasting rights contracts for the three seasons of 2o16-2o19 will inevitably hit a record high. Sky and British Telecom will pay a total of 168 games in each season. The "sky price" of 500 million pounds is more than 7o% higher than the contract value being executed.

Sky TV is still studying the charging plan for next season, while their old rival, British Telecom, has already shown its domineering style of bullying. In interviews, several executives claimed that in the near future, maybe next season. Completely cancel the preferential measures for buying broadband TV channels.

Sky TV is also not reconciled to others, and the tide will rise. It is foreseeable that next year British fans will pay TV fees for watching British games will definitely increase substantially. The money paid by TV stations to the British League will eventually be "passed on." To the fans.

Yang Cheng had a prejudgment about this. He also had an idea about the request of Lao Mo Zhuxin. He took the conversation and said to Lao Mo, "Nowadays, the price of British broadcast copyright is getting higher and higher. The giant football clubs are very dissatisfied. In the joint meeting a few days ago, the six major clubs, led by Tottenham, collectively put pressure on the league to modify the overseas broadcast income distribution plan."

Everyone was listening attentively to the news that Yang Cheng broke. Only Lao Mo didn't look at Yang Cheng, nor did he have any thoughtful expressions on his face, as if he was too imaginary.

"I think this is an opportunity. Overseas branches, including Sky TV Germany and Sky TV Italy, might not be able to use this opportunity to participate in the competition for overseas live broadcast rights, and to deepen cooperation with the six major clubs.

If operated properly, we can even set up a summer warm-up league similar to the International Champions Cup. With Sky TV’s strength, it is not a problem to attract more influential clubs in the world of football, and then use certain rewards to ask them to send The main players are on the field With our own strong propaganda ability, the International Champions Cup is just around the corner.

And don’t forget that I am a Chinese. I have extensive contacts in country Z. With the economic rise of country Z in the past two years, the pockets of the people are full, and there is an urgent need for a variety of sports and entertainment activities to entertain the boring life. Pulling the semi-finals and finals of this event to country z, those **** fans will surely make us a lot of money! "

Yang Cheng’s proposal is not uninspiring. It made the directors and executives of Sky Broadcasting Company a bright spot. You must know that Sky TV’s influence in Europa 6 is not comparable to that of Relevantsports, the organizer of the International Champions Cup. , It is not an exaggeration to describe it with rolling.

In order to get more live broadcasts, it is not difficult for the wealthy clubs to participate in the warm-up matches hosted by Sky TV. As long as the quality of the warm-up opponents is guaranteed, the competitions are the same for the wealthy teams. The appearance fee of the Champions League.

The prospect sounds very attractive!

The elites here are so interested in seeing the operability of Yang Orange’s proposal, especially when Yang Orange mentioned the market in Country Z. Who is sitting here is not a human being. I don’t know how many people in Country Z are now. Money? The more I think about it, the more I become more excited, I can’t wait to get it started right away.

Of course, Yang Cheng won’t be so stupid to give up his ideas. If this proposal is formed, it will not only help him gain a foothold on the Sky TV’s board of directors, but also become the leader of the six major clubs. The most important thing is that Lao Mo's troubles have been resolved by him. The next step is to consider how to fight back against Lao Mo. It is almost his motto that the fault will be reported.

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