Chapter 488： Howard Schultz

Early the next morning, two private business jets took off from the airstrip on Lanai in the morning sun, with the same heading and the same destination, both in Los Angeles. &1t;/

Yang Cheng was originally going to fly to Seattle to meet Starbucks chairman and executive officer Howard Schultz, but before he went out, he learned that he was attending a business meeting in Los Angeles. This saved Yang Cheng’s troubles. The father and son flew back to Los Angeles together, they went to deal with the contract, and Yang Cheng went to meet Howard Schultz. &1t;/

On the Jason, Yang Cheng lay halfway on the custom-made sand, tilting his head to look at the sleepy little girlfriend on the opposite side, eyes full of happiness. &1t;/

Xu Lingyue has been flying continuously in the past few days, and the jet lag has been a bit chaotic. Yesterday, he played madly for a day. His physical strength had reached the critical point long ago. He could sleep a little longer today, but he was awakened by Yang Cheng early in the morning, and he was awakened by Yang like a walking dead. When Cheng got on the plane, Yang Cheng felt distressed. &1t;/

At this time, Shirley, the flight attendant, sent a cool freshly squeezed orange juice, and the beautiful crystal glass wall was covered with a layer of mist. &1t;/

Yang Cheng took it and thanked him, got up and came to Xu Lingyue's side, sitting on the sand handrail, gently hugging his shoulders, and said softly, "Drinking a glass of freshly squeezed orange juice can relieve fatigue."&1t;/

Xu Ling slowly opened his sleepy eyes, lying in Yang Cheng's arms like a cat, and Yang Cheng didn't urge her. It took a long time for her to slowly recover and took a sip of the orange juice. &1t;/

"Thanks for your hard work these few days, I didn't take you to have fun, so I went to work." Yang Cheng said apologetically, and gently stroked her big hand on the black show. &1t;/

Xu Ling smiled softly, "It's not hard, I'm very happy. I like to stay by your side."&1t;/

"Did you go to work with me at that moment? Or go home to make up for sleep?" Yang Cheng asked instead, leaving the touch in his heart. &1t;/

Xu Ling held the glass and sipped the orange juice. He thought about it and said, "I'll go home. You go to work and I will follow you. I can't shame you."&1t;/

"What's the shame of this." Yang Cheng puzzled. &1t;/

Xu Ling's face pursed, and he sneered, "It's not good anyway. I go home to sleep, and you can come back soon."&1t;/

Yang Cheng didn't persuade anymore, she lowered her head and kissed her red lips lightly, and promised, "Well, I will finish the task as soon as possible and go home to accompany you. Anyway, you can call me if you have anything, don't be afraid to affect me. Work, understand?"&1t;/

Xu Ling smiled with satisfaction, "I know, verbose ghost!"&1t;/

. . . &1t;/

Sunshine, green grass, red wine, laughter and talk are mixed together. &1t;/

This is the Los Angeles International Convention and Exhibition Center in southwestern Los Angeles. At this time, the business meeting held here has ended the morning agenda. The participants came to the park outside the Convention and Exhibition Center. The organizer prepared a picnic here. These social elites enjoy the sunshine and food in the grassy park, and at the same time provide a more convenient place for communication. &1t;/

Yang Cheng, who learned that Howard Schultz was here early, didn't know where to get the invitation, and successfully entered the picnic scene, carrying a glass of red wine in the crowd, trying to find his target. &1t;/

There were not many people at the picnic. Except for the waiters in conspicuous uniforms and the women present, among the remaining men, Yang Cheng easily found his goal and walked away. &1t;/

"Mr. Schultz, remember me?" Yang Cheng didn't rush forward to interrupt Howard Schultz's conversation. He didn't smile until he finished talking with another man in suit and leather shoes. &1t;/

Howard Schultz’s dazzling silver head stood out in the sun. Hearing the sound, he looked at Yang Cheng. He was taken aback first, and then laughed, "Jason? Didn’t expect you to be here?"&1t;/

Yang Orange shook the red wine glass and nodded, "It is not an accident that I am here, but I rushed to you."&1t;/

Howard Schultz obviously didn't expect Yang Cheng to speak so directly, telling him clearly that something was going to come to him. &1t;/

Void clicked on Yang Orange, "You are really straightforward. By the way, I almost forgot to introduce it. This is Starbucks director Kevin Johnson."&1t;/

Howard Schultz gave up his birth position, which made Yang Cheng realise. It turned out that there was a person standing behind him. He didn't know him, but since he was a director of Starbucks, it was naturally worthy of Yang Cheng's attention. &1t;/

He stretched out his hand and shook his hand and said politely, "Mr. Johnson, I am very glad to meet you. Thank you for your contribution to Starbucks. I am a big fan of Starbucks."&1t;/

Kevin Johnson looks younger than Howard Schultz, with a more restrained temperament, a bit similar to a code farmer, but not stage fright. After a few simple greetings with Yang Cheng, he did not see any obstacles in communication at all. &1t;/

After the two exchanged greetings, Howard Schultz continued, “The news has not been revealed yet, but it’s okay to tell you in advance. Kevin is my successor. You can take care of Starbucks net in the next 2 years.”&1t; /

The reason why Holdschultz revealed such important information in advance is that Yang Cheng was born on Wall Street and is now well-known on Wall Street. If Starbucks wants to keep its stock price stable, it cannot do without the help of Wall Street investment banks; &1t; /

As for the second thing, I also want to make good friends with Yang Cheng. Nowadays, New Age Media has emerged in the United States and its position in the media field is increasing day by day. As a major advertising player, Starbucks naturally needs to maintain a good cooperative relationship with large media groups. &1t;/

Yang Cheng was so shocked that he couldn't speak. Under what circumstances is Starbucks going to change the sky? This made him subconsciously question the cooperation he was going to talk about. Can Kevin Johnson support Starbucks? &1t;/

And Howard Schultz believes in his character so much? Are you not afraid of shorting Starbucks stock by yourself? You must know that Howard Schultz is to Starbucks what Jobs is to Apple. Once the news that he will step down as CEO comes out, it is completely predictable that the stock will fall. &1t;/

Yang Cheng hesitated for a moment, swallowed the topic that came to her lips, and asked concerned, "Mr. Schultz, are you going to retire from Starbucks completely? Find an island or ranch to enjoy life?"&1t;/

Howard Schultz seemed to have anticipated Yang Cheng’s problem, and laughed a few times to reach, “How is it possible that Starbucks is my child, who would abandon his own child to enjoy life alone? I just stepped down as the ceo and put the specific The management work is handed over to Kevin, and I will focus on major aspects in the future. For example, I will pay more attention to establishing a new brand business within Starbucks."&1t;/

Yang Cheng doesn’t know much about Starbucks. "New brand? I don’t know what you mean? Starbucks wants to enter the high-end field?"&1t;/

Schultz put down his red wine glasses with a smile, motioned for a few people to talk in a quiet place, and when they came to the shade of the trees, Howard Schultz said, "The new business I'm talking about refers to Starbucks' upcoming selection of exclusive stores.&1t; /

In recent years, Starbucks has successively acquired several European and American baking brands, such as the Italian baking brand princi, etc. This is also an investment for new brand business. &1t;/

Different from the current selection of Starbucks high-end brands and general Starbucks cafes, the selection of exclusive stores will provide coffee and on-site roasted food. How to say it, in fact, it is more like a light-food restaurant with a light luxury route. ”&1t;/

Schultz explained that Yang Cheng knew it. Sure enough, his possessiveness for the company must not be underestimated. After all, this is a company he has worked for for dozens of years. How could he let it go, even though he He is not the true founder of Starbucks, but he has a keen eye and knows how to summon investors to buy the company he works for. This alone is enough to be included in business teaching materials. &1t;/

And this is not the first time Schultz has resigned from his ceo position. The legendary ceo joined Starbucks in 1982 as the president of operations and marketing, when the company had only 4 stores. &1t;/

Later, he led investors to buy Starbucks. In the 1980s, he transformed Starbucks, a coffee bean business, into the world's largest chain coffee shop. After entering the year 2000, Schultz retired from this position, but in 2008. Returning, restarted Starbucks, which was in trouble at the time. &1t;/

However, Yang Cheng's suspicion has not diminished. Now that he resigns as CEO, it means that his control of Starbucks is weakened. Is his successor Kevin Johnson capable of continuing to lead Starbucks? &1t;/

Noting Yang Cheng’s skeptical gaze, Howard Schultz chuckled and talked about his past with Kevin Johnson, "Jason, trust my vision, although most of Kevin’s career has been spent in technology companies. At the earliest, he worked at Microsoft, which greatly improved the company’s performance. Later, for some reason, he parted ways with the original owner and became a director of Starbucks until o9.&1t;/

I met him in 2000, when Johnson, who was working at Microsoft, was in charge of the wireless network business of Starbucks stores , we became good friends. ”&1t;/

Yang Cheng frowned when he heard it. He spent most of his life working for a technology software company. No wonder he has the temperament of a code farmer. But such a person has little problem with short-term management. Over time, he lacks retail sales. Experience will become a fatal problem for Starbucks. &1t;/

Without evasiveness, Yang Cheng directly expressed his worry. &1t;/

When Schultz heard this, not only was he not angry, but instead looked at Yang Cheng with appreciative eyes, and patiently answered, "Starbucks has long been more than just a retail company.&1t;/

In terms of mobile payment, consumer loyalty programs and other businesses, Starbucks is far ahead of its competitors. According to our own survey data, nearly 16% of the income of Starbucks stores in the United States comes from mobile clients. At the same time, Starbucks’ own app has With nearly 130 million active users, the company is currently deploying its delivery business in the 6th continuation. ”&1t;/

Yang Cheng tasted what Schultz said, and it is not difficult to draw a conclusion that the reason for deciding to step down as Starbucks CEO is with far-reaching intentions. Compared to maintaining Starbucks’ original retail genes, Schultz prefers Kevin Johnson, a technology background. The CEO of the company can bring something different to Starbucks. Innovation is an eternal topic for all companies, even Starbucks selling coffee. Now that the Internet is popular, Starbucks must keep up with the pace of the times. &1t;/

Considering this, Yang Cheng admires Schultz's decision a little bit! &1t;/

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