Chapter 605： I'm jealous

Yang Cheng didn't delay, and asked directly, "That's right, I heard that Standard Chartered Bank has offered us a £25 million one-year contract for our chest advertisement?"

Ian Ayer replied without hesitation, "That's right, the boss. In the latest round of bidding, Standard Chartered Bank is very sincere and directly opened the price of 25 million pounds per year. We are waiting for the lvmh counter-offer."

Yang Cheng thought about what to say, "Do you think that when the prices are similar or the same, which sponsor is more in line with our requirements?"

Ian El was stunned, subconsciously he would say that the higher bid is definitely more appropriate, so there is no need to ask?

But then I realized that the big boss must have intention to ask this question, otherwise he would not be woken up at night!

He sinks his heart and keeps his eyes as long as possible. Combined with his understanding of Yang Cheng, he has an instant comprehension and clears his throat and said, "Boss, I think if the two parties bid similarly, no doubt, lvmh The brand influence of the group is more beneficial to our Liverpool and helps us to bridge the gap between us and other teams. In the future, our jerseys can also be marked as luxury goods.

In addition, the lvmh group entered the sports field for the first time, this gimmick is very full, and it will definitely be able to get an eyeball during the official announcement!

Finally, lvmh's leading position in the fashion industry can help us to expand our business. This hidden income is more than millions of pounds more than Standard Chartered Bank. "

While talking, Ian El also believed in the idea he had worked out temporarily. It seems that lvmh is indeed the best choice, of course, provided that the difference between the two parties' bids is not big!

Yang Cheng raised the corners of his mouth slightly, he was very satisfied that his subordinates could figure out his intentions.

As long as Ian Ayre is made clear and let him accept the fact that lvmh may become a new sponsor of Liverpool, it will be easy for other senior officials. I believe that repeating the remarks just now to other people is also acceptable.

However, Yang Cheng couldn't suffer in vain, and he was not the one who was taken advantage of and kept silent!

He said vaguely, "Of course, we must strive for the number that should be obtained. I also hope that this new contract will become famous!"

Ian El replied repeatedly, "I understand the boss, and it happened to be mentioned. Do you have any comments on the shirt sponsoring boss?"

Yang Cheng patted his forehead, and just patronized the advertisement on his chest, "How much is the price quoted by all parties?"

Ian Ayre came to the data at his fingertips, “At present, the highest bid is NB, reaching 30 million pounds, but they are not willing to sign a long-term contract, only a five-year contract; Adidas is willing to provide a 10-year long-term contract with a total value of 280 million pounds; Nike is also a ten-year contract, with a total value of 270 million pounds, and the rest is not worth mentioning."

Yang Cheng frowned. Obviously this number is not satisfactory to him. "The highest shit! Only £150 million in 5 years. Let them get out and humiliate who? The other companies didn't have any good intentions. This is to take advantage of the fire. It's obvious that Liverpool are going to take the initiative, but for the time being they can't get good results, so they want to pick up the bargain ahead of time. What good things are they thinking of?"

Ian Ayre smiled bitterly, "Boss, although I have confidence in the club, sponsors pay more attention to the jersey sales data. Take our old counterpart, Manchester United has earned an average annual income from selling jerseys in the past few years. Over £50 million

In Manchester United's home jersey shop, the sales of new jerseys on non-match days have repeatedly broken records. This is still in the period when the old Sir retires and Manchester United are in a historical low. Once they return to the Premier League championship, the income will be more than 70 million.

In addition, Manchester United’s online opening is better than we have done. The online order for the new jersey has quadrupled over the same period.

They signed the latest contract with Adidas. It is estimated that during the 10-year contract period, Adidas can get a gross profit of 660 million pounds from the sales of Manchester United jerseys, and a gross profit of 100 million to 200 million pounds from derivatives other than the jersey.

It is not difficult to understand why Adidas will pay a 10-year super contract of 750 million pounds! "

Yang Cheng understands this, but since he acquired Liverpool, he can't help but feel hostile to his rivals. Hearing that Manchester United's jersey contract was sold for 750 million pounds, it was like a thorn in his heart. Uncomfortable!

You must know that this contract between Manchester United and Adidas is almost the most expensive jersey sponsorship agreement in the history of world sports. It is more than twice that of La Liga giants Real Madrid and Barcelona, ​​and it also exceeds Adidas’s 10-year-old 645 million pounds for their home giants Bayern. Sponsorship agreement.

In the United States, the most expensive jersey sponsorship agreement is a sponsorship agreement that Nike pays $18 million (approximately £11.53 million) to the world's most profitable professional football league NFL.

Of course, not only the jersey main sponsor agreement, Manchester United also signed a 7-year chest advertising contract with the Chevrolet brand under General Motors, valued at 559 million U.S. dollars (about 358 million pounds), which is also the most expensive jersey in sports history. Advertisement, Yang Cheng looked like she was about to run out of water, this is all small money!

And lvmh buckle search search refused to pay the annual price of 30 million pounds, this is a chest advertisement!

Wait, Yang Cheng suddenly fell into a blind spot of thinking. It seems that there is no precedent for the same brand in the world as the main sponsor of the shirt and the chest advertisement, right?

If lvmh wins the chest advertisement, why do you want to sponsor the shirt? Nowhere to burn too much money?

No, the old fox Bernard's plot is definitely not that simple.

At this time, he suddenly remembered what his mother said when he first mentioned this matter. Bernard was ambitious to enter the sports market and share the cake with Nike and Adidas, and even subdivide the big market again to monopolize the brand new high-end luxury sports brand. Of the market segment, and chest advertising sponsorship is just a regular brand promotion.

If you think so, everything makes sense, and Yang Cheng couldn't help laughing.

"The negotiation of the main sponsor is temporarily shelved, waiting for the response from the lvmh side. Once a new brand joins the negotiation, tell me as soon as possible, I must kill Bernard severely!" Yang Cheng excitedly ordered.

Ian Ayre didn’t know why, but the boss ordered, he naturally said nothing, "Good boss! However, there is something to be happy about. So far this season, we have sold 500,000 new jerseys this season. It is expected to sell more than 700,000 at the end of the season. This is already too much sales in previous years. This means that our club’s performance is recognized by the fans."

Yang Orange nodded, "You are doing well. When we fully hit the trophies in all competitions next year, this number will at least double. By then, we need a ten-year contract of 500 million pounds, right?"

Ian Al said with a smile, "Not too much, I heard that Adidas has started a new round of jersey sponsorship negotiations with Real Madrid, but Real Madrid has directly opened up to 1.2 billion pounds in 10 years."

Yang Cheng almost spit out a mouthful of old blood. As expected, people were more dead than others, and they had to be thrown away.

Ian El could not see Yang Cheng’s dumbfounded expression, and added, “Their current contract is two years away from expiring. Looking at their excellent negotiation methods, they are probably waiting for these two. The results of the season, once they let them win one or two Champions League titles, I am afraid Florentino dare to call the sky-high price of 1.5 billion pounds!"

Unable to complain, you must know that before becoming the chairman of Real Madrid, Florentino was just a contract foreman, nicknamed the largest builder in Spain and even Europe, but even now, his worth is not enough for Abramovich to buy two yachts. Money!

Yang Cheng still remembers that Florentino's ACS Group also undertook the project of Yuanshan's predecessor real estate group. At that time, he traveled all the way to New York to find his father to talk about business. There was no one to be diligent. I didn't expect it. Unexpectedly, Real Madrid has become one of the most successful sports clubs in the world under the control of this old guy.

After hanging up the phone, Yang Cheng sighed alone.

Liu Yun rolled her eyes while she was not paying attention. She kicked her **** while he was not paying attention, "Hurry up and go to sleep, what kind of old man is playing here?"

She also heard the call between Yang Cheng and Ian Al just now, and she was very moved, but she didn't say anything.

There is no mother who doesn't like her son becoming a talent can grow to the point where she can hold an umbrella for herself.

When Yang Cheng returned to the room, he took off the pad sucked on the wall and clicked a few times. The surround sound hidden in the dark rang out with soft light music. He closed his eyes and lay down, rested for a while, accompanied by the jade beads. The piano sounded into the bathroom, took a hot shower and then came out, wiped the wet hair with a bath towel, and found that the mobile phone he had thrown at the * flashed out.

Call?

Frowning and jumping to *, picked up the phone and glanced at it. It was Eiffel's phone. After this guy had followed himself, he never contacted him if he had nothing to do.

"How do you know that I'm back?" Yang Cheng asked as soon as he was connected.

"Uh~ I don't know." Eiffel replied dumbfounded.

Yang Cheng patted his forehead, thinking too much, and having been in Korea for a long time, he always felt that there was a conspiracy surrounding him.

"Are you in a hurry?"

Eiffel didn't dare to ask more, and said directly, "That Wendy Murdoch is moving."

"Huh? Tell me about the specific situation."

According to his instructions, Eiffel had been staring at Wendy Murdoch and the young reporter named Angus, and even used a military bug, but during this time they seemed to be in a state of surveillance. During a period of silence, everything was normal, and we didn't see each other again, which made Yang Orange almost forget about it.

Unexpectedly, when he came back, there would be surprises waiting for him. If he didn't believe in Hansen's abilities, Yang Cheng would have to wonder if Wendy Murdoch had also arranged people to monitor him.

"Just this afternoon, Wendy Murdoch was summoned again. The reporter named Angus was wearing our wiretap. They didn't know yet. We heard the conversation between the two clearly!" https://)

Please remember the domain name of this book's first publication:. Mobile version reading URL: