Chapter 640： Memories or warning?

The next day, Yang Cheng arrived at the lv flagship store early in the morning and asked lv's stylist to do a capable business styling for herself, like a sky blue spring suit like a blue sky, with short black broken hair, stylish and chic. Seriously, I rushed to the company by car. Today's press conference was held in the multifunctional hall of the New Times Building (7 Bryantpark Building was officially renamed).

Originally, Janssen was planning to place the press conference at Delta Air Lines headquarters in Atlanta, but for news sensation, he finally decided to place the press conference in New York. After all, this is one of the largest media centers in the United States, and there are newcomers. The darling Toutiao app was seated, and with a quack, basically all the media reporters in New York were called, and hundreds of media practitioners gathered together.

As a result, the huge multi-purpose hall was almost overcrowded. The staff of New Times Media who were temporarily transferred to help were so busy that they tried their best to get people from all media to enter the venue, but the idlers were cleared. Going out can save a little space.

No way, Yuanshan Capital's reputation among the people is not big enough, but New Times Media is a new industry big brother, and Yang Cheng, a rising star in the business world, is in charge, and the aviation industry giant Delta Air Lines is in charge. Financial reporters are wondering if they are crazy I don’t believe it, but for the commercial market that has been silent for a few months, there is finally a decent news explosion. Can the reporters be positive?

The press conference has not yet started, and colleagues from the media gathered in twos and threes to discuss today's press conference.

After setting up the SLR camera, Daniel, the reporter of The Wall Street Journal, greeted his acquaintances next to him, "Hey, Clark, it's been a long time."

Clark is a typical Hispanic, but he was born in the United States since he was a child, and his accent is completely indistinguishable. He is a frontline reporter for the New York Times. He is an old acquaintance with Daniel. He shrugged and responded, "I haven't seen Daniel for a long time."

After saying hello, Clark bowed his head and got busy. He was preparing to ask questions for a while. Before coming, he was specially asked by the editor-in-chief. Today is the big boss’s press conference. You must not provoke. The experienced Clark reacted immediately. Come as a trustee.

Just a second after his head was lowered, someone patted his shoulder again, turned his head to look at Daniel in confusion, "What's the matter? I'm still working."

Daniel was not embarrassed at all, he leaned his head over to test, "Clark, you are from the New York Times, don't you know the content of today's press conference?"

Clark curled his lips. "Daniel, let's just say something. Such a clumsy concealment really insults my IQ. Everyone knows that Delta Air Lines is about to change."

Daniel chuckled, and didn’t care that his excuses were poked. “For the sake of our years of acquaintance, is there any inside information? Tell me a little so that I can go back to the business, otherwise I will ask questions later, if I don’t get a speech. I’m going to be scolded when I go back. I’ve been deducted from my salary several times this month. If the deduction is continued, our family will go to sleep on the street."

Clark was not surprised at Daniel's habitual selling, and without a word of truth, he ran the train with his mouth, "No comment!"

Daniel was anxious and took Clark's arm and said pitifully, "No, your editor must have told you something before you came here? Tell me, what questions did he ask you to ask? Don't worry, I will definitely not grab it. I am not that kind of person. !"

Clark reluctantly put down his notebook, "Really not. Our boss has a very kind and sincere personality. He never falsifies, and asks whatever he should. Besides, this press conference is so sudden. The previous confidentiality measures were very serious. Okay, how could I have inside information? I and you also received the notice at the same time.

If you don’t believe it, think about it carefully. Have you heard about Delta’s change of ownership before? "

Daniel thought about it seriously, shook his head, "No, but you are always in a group system, it's impossible to know nothing, right?"

Clark was completely speechless. He knew that if he didn't say something, this nasty Daniel would not let him go. "Okay, well, the only thing I know is that this acquisition is not Siwei Space or New Times Media. , But our boss’s family company, Yuanshan Capital, just say so much, I still have to work."

When the conversation was terminated in time, Daniel finally calmed down, holding his chin and thinking.

After a while, the venue quieted down. It turned out that the protagonists of the press conference headed by Yang Orange appeared one by one, including the current CEO of Delta Air Lines Richard Anderson; the former chairman of the board and current independent director Gerald Greenstein; President of Yuanshan Capital; representatives of several major shareholders, etc.

Yang Cheng deservedly sat in the C position. Richard Anderson and Gerald Greenstein sat on the left and right sides. The press conference officially began under the control of the host. First, the identities of several people were introduced and the CEO Richard Anderson took the lead to speak, "Good morning, friends from the media. I am very happy to meet you in New York. I also saw many familiar old faces in it. Several reporter friends confirmed that I joined Delta that year. We are all old when the time flies."

Richard Anderson's emotional voice reverberated in this large multi-purpose hall that accommodates hundreds of people. The reporters unanimously entered the context of Richard Anderson's memories and felt the changes in his words over the years.

"Back in 2004, Delta Air Lines was in bankruptcy protection. Several other competitors: United Airlines, American Airlines, and Northwest Airlines were in roughly the same situation. Over the past few decades, the aviation industry has been short-sighted and many decisions have been disastrous. As a result, the relationship between the company and its employees was very bad. Until 2007, Delta Air Lines went out of bankruptcy protection, and we decided to revive and make changes.

Former West Air CEO Gerald Greenstein has retired, but he was appointed as the chairman of the Delta Air Lines board of directors and was responsible for the restructuring. I was very impressed. In April 2007, when the company once again had the ability to repay debts At that time, Mr. Greenstein cordially invited me to join the board of directors. In September of the same year, I was invited to be the company’s CEO.

At that time, the board of directors proposed to combine the positions of CEO and chairman of the board of directors into one, but we did not do so. We believe that maintaining decentralized power at the top and keeping the board active is the healthiest way to run a global company.

Delta Air Lines is a large and complex organization. I have not managed its 18 martial arts well, so I need the help of some smart people. A good helper will make the work easier. Diversified talents also give the company a more comprehensive perspective. .

Our first challenge is to promote the inevitable industry integration. To this end, Delta Air Lines established an M&A committee to evaluate various opportunities. We want an airline with a complementary network and assets to ours. At the same time, we don’t want to initiate a hostile takeover. Therefore, the transaction must be approved by the Ministry of Justice and successfully merged. In the end, Northwest Airlines was the only suitable target. The transaction was completed one year after our two companies went out of bankruptcy protection.

In the next few years, we reorganized our fleet, strengthened partnerships with joint ventures, increased product investment, and re-prices to better control fuel costs and meet various consumer needs.

However, these goals are commonplace in the aviation industry and other industries. The key to Delta's outstanding performance lies in its excellent staff and our unreasonable way of doing things. "

Speaking of this, Richard Anderson couldn't help showing a proud expression. These achievements were completed by him personally leading the team, and he is worthy of pride!

"In order to bring Delta back to life, we must learn to share profits and have our own code of conduct.

Our goal is to clarify the company's excellent culture, such as being courageous, open and honest, strict financial discipline, and efficient operation. These cultures should be preserved.

Some rules are very detailed, such as "Don't interrupt others". We do this because we firmly believe that behavior is a manifestation of values. I am 59 years old this year and sometimes I am reminded to keep quiet when others speak.

After two years of restructuring , we launched the employee profit sharing program, which differentiates Delta from its peers. We distribute 10% of the company's pre-tax profits and management remuneration to employees in the form of bonuses every year.

One year later, we increased the employee stock ownership plan and allocated 15% of the company's equity to pilots, flight attendants, ground crews and logistics staff, which is unique in the aviation industry.

In the following years, the profit sharing plan that Gerald and I formulated set the tone for the company’s employee relations and compensation strategy. We hope to continue to reward employees for their perseverance in the company’s difficult times and at the same time inspire them to promote Delta to Before development.

Under the guidance of this philosophy, we ensure that everyone in the company-executives, pilots, flight attendants, ground crews-enjoy the same benefits and retirement plans, while at the same time, our management salary is higher than that of the same scale The company is much lower.

Delta's employee organization has refused to join the union nine times. Except for airlines in the Middle East, we are the only major airline that has not joined the union.

However, we have maintained a good relationship with the company’s large alliance-the Aviation Pilots Association, and many outstanding talents want to join Delta Air Lines: in the latest flight attendant recruitment, we had 1,400 vacancies and received resumes. As many as 100,000, the company's other positions are in short supply. Our employee survey shows that 90% of employees would recommend Delta's jobs to friends and family. This is a reflection of the good working atmosphere of our Delta family! "

Hearing this, Yang Cheng couldn't help thinking. He looked at Richard Anderson who was speaking, "Is this old guy reminding or warning me something?"

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