Chapter 669： Impulsively buying

American Indulge in Life 2014 Chapter 669 Impulsive Consumption This time Adrian slowed Oliver one step further, "Can you tell me more specifically? Mr. Yang, what new markets are you looking forward to expanding?"

Yang Cheng lowered his head, took advantage of Xu Lingyue’s food and quickly straightened his thoughts. After Xu Lingyue responded with a warm smile, he replied, “Amman needs to be cautious when considering new markets. To be honest, I don’t want to use the term “luxury”. Many people who have only heard of it but have not visited Amman in person tend to associate Amman with luxury. Luxury is related to money, and elegance is related to learning. I hope Amman can use elegant Style opens up the gap with other brands, not just piling up money, a Dubai is enough for such a place.

And now that Amman has determined the elegant style, the target customers cannot all be the new generation of rich people. Please note that this is not inconsistent with what I said before. The new generation of rich people must develop, because their wealth also needs The process of accumulation, and they are easy to spend money impulsively, who is not spending on impulsive consumption? We don't need to put money away from earning, and abide by the rules.

So, what I want to say is that what we really need are customers who can understand the connotation of elegance. Therefore, we will take the long-established ultra-high-end customer market in countries with good economic conditions as our new goal, especially in Well-educated wealthy people in polar bears, curry countries, and the Middle East, of course, should not forget the continuous investment in the development of these two major markets.

At present, Amman’s main markets are concentrated in Europe and the United States, specifically New York, London, Hong Kong, Tokyo, Singapore and some other European cities. We will continue to develop Amman’s customer base in Germany, Switzerland, Italy, Spain, South America and South Korea. , Don’t worry, the development of these markets must be done a little bit down-to-earth, a little rush, it will easily lead to abandonment of previous efforts. "

Oliver was a little anxious, because he saw hope from Yang Cheng. A big boss with strength, pursuit, and plan for the future is self-evident to Amman.

But obviously the question just now was too general, and no one can answer a perfect answer. Is it necessary to ask Yang Cheng to come up with an excellent marketing plan in just a few minutes? Don't be kidding, Yang Cheng is not a scammer or a marketing guru. Don't be surprised. To some extent, the two have something in common.

This time, it was Yang Cheng’s turn to ask questions. While reading Amman’s information, he found a small problem. In addition to hotels, there are some real estate units in Amman for sale, and the prices are all over 3 million euros. He did not understand. Is this marketing or sales model to accompany the resort to develop luxury housing projects? Make tourists who have been to Amman love it here and are willing to buy a villa as a permanent holiday destination? If this is the case, Yang Cheng also understands why Amman is always losing money, but has the money to continue developing new resorts.

Throwing this question to Adrian and Oliver, drank the cold and refreshing sweet wine, waiting for each other's answer.

This model was proposed by Oliver, so it is most appropriate for him to answer, "We have approximately 150 villas in the Caribbean, the United States, Phuket, Greece, Bali, and Country Z. Our fixed assets are currently very successful in their operating model.

After our guests come to the hotel and enjoy high-quality services and a special lifestyle, most of them will fall in love with this kind of life. Then some guests with good net worth will consider putting their second home there. .

Of course, they still have to return to the prosperous city to make money after their vacation. In order to ensure that there is no waste of resources, some guests will leave their villas to us for hosting and renting and get some benefits from it.

Some guests even resell their villas without our guarantee, and we did not stop it. After all, this is also a way of life investment, and it will also allow us to quickly spread the name of Amman among certain groups.

The most important thing is that the cost of the villas developed together with the resort is very low, and the profit margins are still considerable. "

Intentionally or unintentionally, Oliver revealed a trace of trade secrets, and a flash of surprise flashed in Yang Cheng's eyes, flashed by, no one noticed it.

In any case, this relatively novel operating model has won Yang Cheng's preference, and there is one more reason to buy Amman, right?

After a moment of contemplation, Yang Cheng faced the last sunset that dyed the sky red, and said, "For 300 million U.S. dollars, I am willing to pay 300 million U.S. dollars to buy the shares in the hands of Mr. Adrian and the polar bear real estate owner. , I am willing to reserve 1% of the original shares for Mr. Adrian and serve as the honorary chairman of Amman to permanently reserve a board seat with voting rights."

The rest is all nonsense, but it sounds pretty good, including Adrian himself, I am afraid that this so-called voting power is not of any use. Yang Cheng has the dominant family, and the board of directors is still necessary? Adrian is more willing to believe that this is Yang Cheng's respect for this old man.

The fact is also true. Amman was created by the old man in front of him. It can be said that no one knows the spirit of Amman better than him. He needs such a character to preserve the final innocence for Amman. He does not want Amman to deteriorate after he receives it. .

It is precisely because he knows himself too well and his greedy nature that Yang Cheng leaves Adrian, and can remind and warn him when he wants Amman to become a cash cow. This is enough.

Of course, the price of 300 million US dollars is still to be discussed. This offer is just a test of Adrian’s intentions. Whether he is willing to sell or not. If he does, the other party will definitely counter-offer. Then it’s time to talk. In fact, Yang Cheng is now Already on the verge of impulsive consumption, in the face of such a scene, it is worthwhile to spend a little more to buy a comfortable mood.

That said, the money is a **** and I will earn it after spending it!

Sure enough, Adrian was still willing to sell his shares for cash. He was old and really didn't have the energy to manage a huge company, but he was very reluctant. No doubt, Yang Cheng's proposal was right to his appetite.

It’s just the price. I asked him to criticize him. He bowed his head to discuss with Oliver for a while, and said slowly, "Jason, your research and future plans for Amman are very satisfactory to Oliver and I, but is the price appropriate? Improve it? After all, the polar bear’s shares are not in my hands. Only when the price is right, I can help you persuade him."