Chapter 829： Southeast Asian Film Market

Yang Cheng pondered for a long time, and finally decided to accept Donna Rand's suggestion and start the cinematic line.

It’s just that he asked Donna Lande not to blindly pursue holdings, as long as he takes the position of the largest shareholder from FMR-LLC, so as to achieve control of the cinema chain, which not only meets the strategic needs of the new era of film industry, but also It won’t embezzle too much capital. Once there is a change in the future, it is enough to withdraw the stop loss in time. If you can get more benefits at a smaller price, why not do it?

Not only that, Yang Cheng is also planning to use CY Entertainment to use megabox cinemas as the carrier, including cinemas in the mainland of Country Z, to enter the Southeast Asian market and completely occupy a place in the Asian market. In this way, the new era of film industry will be in The two major supermarkets in Asia and the United States have absolute advantages at the issuance level. After AMC, they have become the second super issuer with the qualifications to negotiate with the six major supermarkets, and will further narrow the gap with the traditional giants.

Let Yang Cheng think of the Southeast Asian market because of the rise of the Southeast Asian film industry in recent years, where it has gradually grown from the dumping grounds of country Z and Hong Kong films to now slowly having its own film output. This change also symbolizes Southeast Asia. The movie market is rising like a rising sun!

Think again of Cinemark’s global strategy of encircling the city from rural areas, and the two can fully correspond.

You must know that even if Southeast Asia is poor or backward, it is still a huge market with a population of more than 600 million. Moreover, some of the countries in Southeast Asia are not poor at all, and even very rich, such as Singapore and Brunei.

Of course, no matter how big the market is, there is no content. All of this is based on the basis of good films. There is no good film output. It is difficult to import Hollywood blockbusters or films from China, Japan and Korea from the outside. To develop this market.

As long as a person has a hometown plot, the ability to see familiar races, familiar languages, and movies close to one's own cultural customs on the big screen can inspire people's enthusiasm for watching movies.

Yang Cheng’s impression of Southeast Asian movies is still a Thai movie that he accidentally watched in 2017 in his previous life. At that time, the film won hundreds of millions of box office in the Z market in 2017 as a dark horse, and received a lot of praise, which is really shocking. Many practitioners in the industry also let people know and come into contact for the first time that Thailand also has movies, and the filming was pretty good. He remembered that the film was called "Genius Gunner".

Prior to this, people’s initial impressions of Southeast Asian movies remained in the era of romance and horror films. It was not until the youth films and sports films that were slowly born in recent years that the outside world suddenly discovered the original theme of Southeast Asian movies. It is becoming more diversified.

Of course, behind this is not only the development of the Southeast Asian film industry, but also the promotion of capital from various countries.

At the time when the competition in the film market is becoming increasingly fierce and the needs of audiences are becoming more diverse, it is time to turn its sights on Southeast Asia and develop a brand-new market. For the latecomers of New Era Pictures, they may get unexpected gains.

Speaking of the entertainment market in Southeast Asia, the most impressive in recent years has been the various knockoff TV series filmed by Thais. Killing Matt and washing up and blowing are the mainstream impressions of the entertainment industry in Southeast Asia. As for movies, if you make a movie According to the questionnaire survey, I am afraid that eight out of ten will be ignorant, and even more interested in shemales than in movies.

Of course, if I have to say, I can still list some of the more famous films, among which Thai films are the dominating ones, "The Little Thing of First Love", "I Love You", "The Genius Gunner", "Boxer" Waiting for Thai movies, at least some celebrities in the Z country, of course, only some reputation among the real movie lovers, but most people who just occasionally watch movies and relax can feel familiar with the names. Let alone read it.

Undoubtedly, among these films, youth films and romance films account for the majority. They come with the label of "warmth and freshness" and are more easily accepted by foreigners.

In addition, Thai horror films also have a certain market in Country Z, such as the more classic "Ghost", "Demon's Art 2: Evil Fall", "13 Horror Games", some of the better ideas, but also Those who have been remakes abroad and have seen these films should have a soft spot for horror films.

Generally speaking, Thai horror movies are obviously different from those in Korea and those in Europe and the United States, or they are strongly colored. Thai horror films are very catchy, infectious, and not clichéd. It feels a bit like when Xiangjiang zombie movies first entered the arena in the 90s, which brings people fresh sensory stimulation.

However, compared to Hollywood blockbusters and domestic films that are shown in cinemas, in the past, the way for audiences in country Z to access Southeast Asian films was mostly non-theatre, which bears a certain era imprint.

Nowadays, with the prosperity of the film market in country Z and the increase in people’s awareness of copyright, audiences in country Z are still willing to pay for outstanding Southeast Asian films, especially the familiar stories of country Z audiences.

For example, in Yang Cheng’s impression, the Malaysian film "Li Zongwei" released in Country Z received support from many audiences. On the one hand, because of the relatively new sports theme, I wanted to see it out of curiosity; on the other hand, he liked Li Zongwei. Fans want to see his inspirational life in the theater. In short, no matter which country the movie comes from and whether the ticket price is cheap, "movie content and story" is the key to determining whether the audience is willing to pay for the movie.

However, in general, the Southeast Asian film market is still in its infancy, but it is a big matter related to cultural development, and it is also a capital-intensive industry. Therefore, in Southeast Asia, where the level of economic development is quite different , The degree of development of the film industry in various countries is also different, and presents different characteristics.

Among them, Thai movies have the strongest industrial system and clear classification of themes. They have gained some success in commercial films, which makes Thai movies dominate the Southeast Asian movies, and even has a place in the huge Asian market.

The movies in the Philippines, Indonesia and other countries have also developed earlier and have a relatively complete industrial chain, mainly due to the large population market base and the environment for growth.

In addition, in Singapore, Malaysia, and Vietnam, a group of representative directors have played a leading role in promoting the development of the domestic film industry. These include Singaporean director Liang Zhiqiang, who once again set off Singapore’s filming boom, and Malaysia, which promoted the development of the Malaysian film industry. Director Zhou Qingyuan, and French Vietnamese director Chen Yingxiong who brought Vietnamese films to the international stage.

Various reasons have combined to cause the revival and even the rise of the film industry in Southeast Asian countries.

Say a thousand words and ten thousand, Yang Cheng is willing to lay out the Southeast Asian film market, not only to land in advance, but also to grab a piece of land in advance before the six majors have not realized the importance, and more importantly, for the new era film industry The overseas issuance played an important supplementary role, and the investment is not too large, which is also the key reason for Yang Cheng. If Yang Cheng is asked to spend the money invested in the United States and put it in Southeast Asia, he must be unwilling to 1 million.

After arguing with Donna Lande, it was Yang Cheng’s words that played a decisive role. Donna also agreed with Yang Cheng’s strategic suggestions. The investment in cinema and the expansion of the Southeast Asian market will become the most advanced film industry in the next new era except for film shooting. Important work.

. . . . . .

After coming out of the company, before getting into the car, Yang Cheng saw Andrew who had rushed in. His black round face was covered with frost. Yang Cheng shook his heart, is something going to happen?

He sent Andrew to investigate the cause of the conflict between Hansen and Cruise Moore. He rushed here now, and there must be a result.

Waved his hand to signal Andrew to speak in the car, and then opened the back door of Escalade, letting the bodyguard and the driver stand guard outside the car. After Andrew closed the door, he asked urgently, "It seems that the result is not very good?"

Andrew gritted his teeth, seemingly irritated, "The traitor Cruise, betrayed the boss's schedule for hundreds of thousands of debts~"

Yang Cheng became angry immediately and yelled, "fuck~"

Except for this word, he really couldn't find a vocabulary to vent his anger, because his anger began to grow fierce, "Where is that **** bastard? And Hansen? What does he mean? Are you ready to hide it completely?"

Maybe it’s because Yang Cheng’s anger was even stronger Andrew didn’t seem to be so angry, and scratched his head, “Cruise was locked up by Hansen. I talked to Hansen before I came here. His original intention was to let Cruise take the initiative to surrender to alleviate his sins, and let the boss spare his life, but Cruise did not agree and even wanted to run, so if Hansen was there, Cruise didn't want to turn his head against his benefactor. , I froze there for a while, but even without me investigating, I believe Hansen will tell the whole story in the end."

He has a closer relationship with Hansen than Hansen and Cruise Moore, so it is reasonable to plead for Hansen. Yang Cheng squinted his eyes. Hansen is at fault, but the sin is not dying. The fault was that he had softened his heart and cared too much about his former comrade-in-arms and brotherhood, but there was no doubt about his sincerity to Yang Cheng.

But that Cruise Moore, Yang Cheng didn’t plan to keep him. The dog couldn’t change eating shit. Once the traitor betrayed him, he would definitely have a second time. And this time he hurt himself so badly that he wouldn’t be killed. Too much, but Hansen's face still has to be worried.

Knocked on the handrail of the door with his fingers, and groaned for a moment, "Where are the people locked up? I'm going to make a decision by questioning myself."

He had to figure out the whole incident before deciding whether to sentence Cruise Moore to death.

Andrew didn't dare to say more when he heard the words. He quickly got off to the driving position and ordered the police outside. He drove Yang Cheng's car back to the manor. After that, he drove the car by himself. The low-key black Escalade rushed steadily south .

Https://

Please remember the domain name of the book’s first publication:. Mobile version reading URL: