Chapter 887： Superstar Economy (1)

(On a business trip, I can only update the chapter in these two days, sorry~ sorry~ sorry~)

Not to mention that Mansour did not see Florentino’s hint. Even if he saw it, he really made an offer. Ronaldo may not go there. If Ronaldo returns to the Premier League one day, it will only be Manchester United. Even for his own image, he couldn't throw himself into the arms of his mortal enemy.

Looking around, Manchester United does not have a friend in the Premier League except for the enemy, so even if Yang Cheng comprehended Florentino's suggestion, he did not make an offer. After all, Manchester City was impossible, and Liverpool, the mortal enemy, was even more hopeless.

The discussion about Messi came to an end for a while, and everyone refocused their attention on the game.

The final winner of the first round was a Canadian, but it was not Liu Xuan, but the player selected by Andre Agnelli. Liu Xuan's luck was not very good. Although her hand was very large, she was far inferior to that Canadian. People's straight comes big.

But this is only the beginning, and Yang Cheng is not so worried.

But when Liu Xuan chose to fold without accident in the next few rounds, Yang Cheng couldn’t sit still. Of course, if Glazer’s player Daniel Negrino also folds, Yang Cheng would not be in a hurry. The trouble is that Daniel Negrino actually won two games in a row, and suddenly opened up the gap between Liu Xuan and even Abu's player Van Push.

Joel smoked his cigar with a foul, and held up a red wine glass to show Yang Cheng, "How about jason, if you admit defeat now, I don't mind charging you only $1 million. Anyway, we are entertainment."

Yang Cheng's somewhat anxious heart suddenly calmed down. If Joel knew that he had such a counter-effect, I wonder if he would regret it.

"What is the hurry, the game has just begun, the same words are also given to you, timely stop loss is the quality that a good businessman should have~"

Using words to hurt each other, Yang Cheng hadn't been afraid of anyone yet, and Joel Glazer was stunned in one sentence, and his brother Ephram also didn't give Yang Cheng a good face.

Abu also helped out, "I just thought I won a big victory before the first round? I am arrogant and ignorant~"

Yang Cheng gave a thumbs up in his heart, this is a good American teammate, awesome~

To tell the truth, even though Yang Cheng has no liking for the Glazer family, it can’t be called hatred. After all, there is no interest affiliation between the two. Before that, they were all members of the Premier League interest alliance.

The root cause of the current situation of hostility lies in the respective positions of the two. There is no need for any reason between the dead enemies, even if you can scold your ancestor for the eighteenth generation in the blink of an eye, this is the dead enemy.

If you see who is not pleasing to the eye, put him on the jersey of the enemy and go around Old Trafford or Anfield, and make sure that he will be beaten so that his parents do not know him.

Of course, as the old wave of fans ages, the hatred between the younger generation is not so great. Although the rivalry on the football field is still very strong, it is rare to see Manchester United and Liverpool fans missed off the field. Unexplained fights happened, thanks to the progress of the media, the more communication among people, the less misunderstandings.

I have to say that this is a kind of improvement. After all, not many people like conflict and bloodshed, but it is not a loss. For the loss of the Premier League to football, once, the Double Red Club was the favorite game of everyone who loves football. Now With the departure of Sir Alex Ferguson and the retirement of the two teams' banner characters, this kind of love gradually calmed down, and there was no longer the passion of the past.

Now the fight between Yang Cheng and Joel Glazer makes the big guys present who have experienced the hottest period of the Double Reds cannot help but miss a little. Therefore, no one has come forward to explain, and feel that the bickering between the two sides is better than Texas Hold'em. Still interesting.

As the new round of the game began, everyone’s attention shifted to the TV screen. Yang Cheng and Joel Glazer didn't like each other, so naturally they would not continue to look at each other, and turned their eyes to other places early.

But Andre Agnelli suddenly said, "In fact, I am more interested in Ronaldo than Messi. His physical fitness and technical conditions are more in line with the atmosphere of Serie A. If possible, I would like Ronaldo to be Take it to the Alp Stadium."

Alp Stadium is the former name of Juventus’s home stadium. After the reconstruction in 2011, it was renamed the Allianz Stadium. However, as the owner of Juventus, Agnelli prefers the name Alp with more distinctive features.

Located at the foot of the Alps, the Alp Stadium is one of the most beautiful in Europe.

As soon as this statement came out, Florentino's eyes shined brightly, and what was waiting for was this sentence. Although it is not a big local tyrant like Mansour, the Agnelli family is not bad for money, but he wants to sell people. His heart can’t be too obvious, and it’s not good to spread out. Once Cristiano Ronaldo and his savvy agent Mendes know what will happen if they say it is not good, "C Ronaldo is the symbol of Real Madrid, we don’t Will easily sell him~"

The implied meaning of these words is no longer obvious. It means that the price is not cheap, as long as the money is enough, it can be sold!

Andre Agnelli has no impulse. The reasons why Ronaldo and Yang Cheng want to buy Messi are the same. They are all for money. The attendance rate of Serie A has become more and more sluggish in recent years. One is related to the weak economy of the country, and the other is that the loss of Serie A stars has led to lack of spectacle. Back in the day, the superstars of Ronaldinho, Ronaldinho and Kaka were competing in Serie A. The scene compares to today's dullness, and I feel disappointed.

Of course, Andre Agnelli did not have such a great idea to revitalize Serie A, he just wanted to simply cheer Juventus!

In the previous life, when Ronaldo was 33 years old, Juventus brought Ronaldo back into the team. Although it was an opportunity for Real Madrid and Ronaldo to break the negotiation, it must be said that Agnelli was also very courageous. Not to mention, the high transfer fee of 117 million euros for a 33-year-old veteran will be considered a fantasy by many people.

You must know that the retirement age of the two Golden Globes Zidane and Ronaldo are both 34 years old. Although the retirement age of the other Golden Globe Award winner Ronaldinho is 37 years old, he was basically without the ball three years before retiring. Can be kicked.

It can be said that if it is someone else, even if he used to be Mr. Golden Globe, even if the price in the transfer market is now inflated, the 33-year-old "senior" transfer fee can still reach 117 million euros. It is unimaginable.

After all, from the perspective of past athletes, it’s hard to imagine how long a veteran can maintain his peak state and how high his attendance rate is. You don’t know if a sudden injury will cause him to retire early.

But, because the man's name is Ronaldo, he can put his name in quotation marks.

After the most critical information was completed, all the voices of people’s doubts seemed to stagnate and disappear in an instant, and turned into words of praise. This man can not only complete the feat of leading Real Madrid to the Champions League for three consecutive years, but also In the World Cup, he performed four amazing goals. Scientists said that his physical age is only 23 years old. He can adjust his playing style according to the different environment. He can always help the team win the championship. Who dares to say failure?

Of course, Andre, as an elite descendant cultivated by the Agnelli family, is absolutely unwilling to make a loss. What Ronaldo can bring to Juventus is more than just help at the competitive level. You must know that after the introduction of Ronaldo, For Serie A clubs whose economic situation is not prosperous, the annual burden can be quite substantial.

There is no doubt that Ronaldo’s arrival can increase Juventus’ chances of winning on the pitch, even if he is already at the end of his career, but the greater help lies in the economic level. In today’s commercialized football environment, Juventus Tuss can create higher income through the media, sponsors, fans, etc.

But what does Juventus have to pay? First of all, salary. The annual after-tax salary of Ronaldo transfer to Juventus is 30 million euros. His salary alone accounts for about 20% of Juventus's salary budget for the season.

Apportioned to the contract period each year, Juventus pays about 56 million euros before tax for Ronaldo every year, and his transfer fee of 117 million euros is about 29.25 million euros per year after amortization.

This means that, excluding various insurance costs, Juventus will spend about 85 million euros for Ronaldo every year, including salary and transfer fees.

This is definitely a huge sum of money. You have to know that Juventus’ annual net income is only 30 million Euros, and it must abide by UEFA’s stringent principles of financial fairness and cannot invest unlimitedly. Otherwise, UEFA has long been a giant. There is no place for small football clubs. Of course, it is also a world of giants. It is very difficult for small football clubs to counterattack in today’s European football. Otherwise, they would have to counterattack to win the championship this season. Leicester City will not be called a miracle.

Of course, now because of Liverpool's variables, the miracle of Leicester City may be difficult to reproduce!

Talking about the economic model driven by Ronaldo alone, at that time Juventus, in order to obtain a higher return on investment, minimize the loss caused by the risk of injury and increase the related income as much as possible.

The hedging methods commonly used in finance are used to purchase various insurances for Ronaldo. It is conservatively estimated that Juventus will spend 3 to 5 million euros a year for Ronaldo to buy accidental deaths, major diseases, disability, etc. Kind of insurance.

Even so, because Ronaldo’s worth and possible compensation are too high, it is not particularly easy to find an insurance company willing to accept the policy.

After talking about the price that Juventus needs to pay for buying Ronaldo, let's talk about the positive side. Just look at Ronaldo to see what kind of change a superstar can bring to a club's income.

Juventus's related revenue comes from home ticket revenue from Serie A and the Champions League.

Before the official announcement of Ronaldo's joining, the club has announced that the ticket price of the season ticket will be increased to 130% of the previous season.

In other words, if the number of fans holding Juventus home season tickets is the same as in the previous fiscal year, the total revenue of the season tickets alone can reach between 33 million euros and 34 million euros, and it is expected that the season tickets will be sold out. thing.

The season ticket sold out is obviously closely related to Ronaldo’s joining, because at the beginning the fans resisted the sharp increase in ticket prices.

In the few seasons before Cristiano Ronaldo joined Juventus, the average attendance at home in Serie A was 95%. The arrival of Cristiano Ronaldo will undoubtedly further increase Juventus' attendance.

With all factors such as ticket price and attendance, Ronaldo can bring Juventus's home game between 48 million and 52 million euros. What if Messi joins Liverpool? We must know that the Allianz Stadium has only more than 40,000 seats, and after the completion of the full expansion of Anfield, there will be more than 60,000 seats, and the unit of income is pounds!

This is not yet considered the Champions League. The game-day income of the Champions League is closely related to how far Juventus can go.

If they are eliminated from the group stage or just stop in the top 16, Juventus’s Champions League game-day income will be 5-8 million euros; if they can break into the top eight, this number will rise to 8-11 million euros; if you are lucky Into the semi-finals, this number will become 11-13 million euros; and if you can really enter the finals, this number will become 13-15 million euros.

What if Messi joins Liverpool? It should be safe to enter the finals, right? After all, Ronaldo joined Juventus at the time, and the overall strength of Liverpool is not the same level as today's Liverpool. The 34-year-old Ronaldo can't drive it no matter how strong.

Generally speaking, depending on the performance of the stadium, Juventus's season game day income after Ronaldo joins will fluctuate between 55-70 million euros.

In contrast, Juventus’s total game-day revenue today is only more than 40 million euros;

Even if there is improvement in the future, the game-day income will not exceed 50 million euros.

It can be understood that the joining of a superstar like Cristiano Ronaldo will lead to an increase in the price of a team's season ticket and an increase in the number of attendances, as well as the improvement in the performance of the Champions League. Ideally, it will make the team's The overall income has doubled, which is crazy!

Don’t forget, in addition to the **** revenue on match days, there is also media broadcast revenue that can drive greater benefits.

Because Serie A’s broadcast share has always been inferior to that of the Premier League, before Cristiano Ronaldo joined, even if Juventus won the Serie A championship for many years, their income was only about 100 million euros ~ www.novelhall.com ~ and it may be further reduced. .

In the UEFA Champions League broadcast share, it is still affected by performance factors.

If the group stage is eliminated or the top 16 is eliminated, Juventus will receive a share of 65-95 million in broadcast revenue; however, as long as Juventus breaks into the quarter-finals, their income will reach a level of 9, and so on, if Juventus finally made it to the finals, and the revenue share of communication will reach at least 120-130 million euros.

The combination of the two aspects of the domestic stadium and the Champions League matches, Juventus’s media revenue will fluctuate between 170 million and 255 million euros.

If Cristiano Ronaldo joins, Juventus’s revenue from media broadcasting is likely to exceed the 300 million mark. This is just a conservative estimate. What about Liverpool, which is in a higher division of the Premier League? If Messi can join, will the broadcast income exceed the sky-high price?

Although Messi’s economic driving ability is not as good as Ronaldo’s, there is not much difference, and Messi’s external image is more modest and restrained. It is easy to attract those who usually don’t pay much attention to football. For most people, Zhang Yang's character is not pleasing.

Of course, the mature Cristiano Ronaldo is not bad in this regard. Now he is building a good dad character. So no matter how you analyze, the economic appeal of the two superstars is the same as their football status.

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