Chapter 894： Beckham

"Apart from your husband and wife, are there other partners?" Yang Cheng asked again.

Beckham nodded, "And my agent Simon Fuller, but his equity is only a minority, currently serving as the CEO of the Beckham Brand Company, this time with your capital injection, his share of the proportion will be further diluted. ."

Victoria added, "Since the company was founded, Simon has managed the company's business in an orderly manner. The three main business lines of the brand: ready-to-wear, glasses, and accessories are all operated by Simon himself. Our relationship is like family."

Yang Cheng knows it. It seems that Simon Fuller's position is still very stable, but he is not prepared to struggle too much in this position. After all, the brand of Victoria Beckham is the core of the company.

"Except for the garment business, how are the other two sectors developing?" Yang Cheng continued to ask.

An embarrassment flashed across Victoria’s heavily make-up face, "Well, in fact, compared to the garment business that I value most, glasses are currently the main sales driver of the brand.

As early as 2009, Victoria Beckham cooperated with Burberry to launch eyewear products. The supplier is the famous Zeiss Group. After years of development, the glasses launched by the brand have won the market’s love and made a huge contribution to the brand.

In the future, the brand will continue to expand new product categories, and have launched joint series with many well-known brands such as beauty group Estee Lauder, retailer Target, sports brand Reebok and so on.

Victoria Beckham is still studying the possibility of expanding the categories of skin care products and perfumes, but due to funding, it can only be included in a backup plan, and I believe there will be achievements in the future. "

Yang Cheng’s look cannot tell whether he is satisfied or not. At least the Beckhams can’t tell, but Yang Cheng has already decided on this project. I believe that with his own intervention, the Beckham brand will be broader. This also means a large amount of money in return. After all, the fashion industry is not related to its own industrial chain, and this investment cannot be of strategic significance.

However, he intends to cool down the Xiaobei couple first. Since it is to make money, they naturally have to strive for greater benefits for themselves. It is impossible for the other party to say that he will agree with a valuation of 100 million yuan. A series of investigation and evaluation procedures before investment must be carried out. Finished.

Therefore, Yang Cheng told Xiaobei, “The initial intention can be determined, but the specific valuation and capital injection amount need to be evaluated by the company before making a decision.”

Xiaobei was overjoyed, the big stone in his heart fell halfway, and it was a worthwhile trip. Yang Cheng had preliminary intentions, and the matter was stable.

However, the reason why he said that the stone in his heart was only lowered halfway because the second purpose of his trip, the smile that had just risen on his handsome face, fell again, "Jason, in addition to business matters, he also has some personal matters. Discuss with you."

Actually, without him, Yang Cheng could probably guess that when he received a call in the afternoon, he went to the Internet to search for the latest lace news of Beckham. Not to mention it was quite a lot, either he bought a luxury car or participated in the queen. There is almost no free time for banquets.

However, the most popular news is that he did charity to gain the title. The incident happened a week ago. The Daily Mirror broke the news that 18.6 million letters on the company server under the name of Xiaobei’s public relations manager were leaked. It was done by hackers, including a large number of letters with Xiaobei. The authenticity of the letters has been verified. Among them, there are letters showing that Xiaobei's charity is only for the knighthood.

In the United Kingdom, it was only after being awarded the title of the Knights Medal to be further qualified to be a Baron or Duchess, which is also the highest title that a commoner can obtain.

The "Daily Mirror" also found industry insiders to confirm that, in order to obtain the title of the most prestigious nobleman in the UK, Beckham's consultant had done transactions with relevant committees of the British Parliament.

Just yesterday, the tracking report of the "Daily Mirror" also unearthed the fact that Beckham was extorted by hackers for nearly 1 million euros before the emails were leaked. The hackers also threatened Beckham, "If you don’t give money, send the emails The sensitive content of China is made public."

But Xiaobei's team rejected the hacker's extortion request at the time, which led to the disclosure of the email.

Although after the incident, Beckham has stated through a spokesperson that the content of the email has been tampered with.

However, this did not stop his perfect image from collapsing, and he has even become a target of the British.

Yang Cheng is not surprised by this. If you dare to set up your own design these years, you must be psychologically prepared for the collapse of the set, unless you are really cleaner than white paper.

Think about it, Beckham has always been a good man, a good husband, and a good father in the outside world, but suddenly it was revealed that he did not really love charity, and he was even unwilling to spend his own money when doing charity. The purpose of this is only to beautify the image, to have the opportunity to obtain the title, but also because of suspected tax evasion and eventually lose the qualification to be awarded the title of knight, swearing at the review committee in the email, this sudden change is completely deceiving the public, no one likes to be fooled. It's strange not to scold him.

"I know what you are going to say, you have been on fire recently~" Yang Cheng joked halfway.

Beckham only smiled bitterly, "Jason, don't laugh at me, now I need your help."

Yang Cheng put her smile away, frowned, rubbed her chin and asked, "Can you tell me more about it? I just got a rough idea from the news."

Beckham was well prepared and said without hesitation, "The cause of the incident was 2013. The country, in recognition of my contribution to football and other charities in the past 20 years, gave me a chance to be nominated for the British Knights Medal."

Yang Cheng has an impression of this At that time, both the media and the masses felt that Beckham won the knight medal steadily, but it was a pity that good luck made people~

Beckham continued, "In the end, I regretted losing the election. After learning the result of losing the election, I did write an email to my consultant in private because of anger. During the period, I used some indecent words because I felt that I was To deceive, before the start of the selection, they told me to wait for the award, but in the end they waited for the news of losing the election. I was extremely disappointed. Isn't it a sin to vent it?"

Yang Cheng shrugged, but he declined to comment on this. This is what Xiaobei’s family said. He can’t take it lightly, and he believes in his heart that both Xiaobei and Victoria are unscrupulous people for profit, and they care about themselves very much. Reputation.

David Beckham’s mentor Ferguson said in "Alex Ferguson-My Autobiography": "Among the players I have coached, David is the only one who actively pursues fame and gains a reputation outside the football circle. A person who regards popularity as a task of his own...maybe one day in his life, he will feel that he must admit that he has made a mistake."

This is enough to prove what kind of person Xiaobei is. Of course, Yang Cheng doesn’t care. Anyway, there are no real friends in this circle, including the previous promise to invest. He didn’t invest in friends, but valued each other. The benefits that can be brought to oneself. ()