Chapter 1152： Visit Disney

Everything about Disney originated from a mouse. However, it was the success of "Snow White" that helped the company to prosper and reach the peak of its first career. Therefore, it was the seven dwarfs who supported the days of Disney. It's not the cute Mickey Mouse standing at the gate of the company to greet the guests warmly as the tourists previously imagined.

Of course, today, Robert Iger, known as "Smiling Mickey Mouse", stood in front of the gate, satisfying Yang Cheng's visitors.

"Good morning, Robert, it's really nice weather, isn't it?" Yang Cheng handed the car to the bodyguard, and said with a hand out of the car.

Iger also greeted him and shook hands with Yang Cheng. Because it was a personal invitation, Iger did not put on a big battle. He did not even bring the secretary. He was alone like Yang Cheng, wearing convenient jeans and casual suits. , Looks gentle and elegant, I really can't think that this is the captain who controls the Disney giant ship.

"Yeah, it's such a wonderful weather, I love Burbank." Robert Iger showed a warm smile like Mickey Mouse, looking at the sky and shouting, let alone, really a bit of second-degree temperament.

"Speaking of which, this is the first time I have been to Disney's headquarters, and Disneyland has not gone too far." Yang Cheng looked up at the fairy tale palace, and said with emotion.

Iger turned sideways, "Let's go, I will show you around, in fact, there is far less fun than the park here."

The two of them walked around in front of the fountain square with their hands behind their backs before entering the Roman palace.

As they walked, the two chatted about the current status of the entertainment industry, and Iger recalled what Disney was most proud of. "To be honest, I am pessimistic about the development of Hollywood today. Everyone is eager to develop a sequel. , Almost rarely see the emergence of original IP, let alone success."

Yang Cheng thinks so, but he said realistically, "However, we all need to be responsible for the board of directors and shareholders. If we can't make a stable profit, everything else is nothing."

Iger nodded, "Yes, this is why I want to resign. Now at Disney, I can't find the joy of fighting anymore. If it weren't for the board, management, and shareholders' efforts to retain, I'm afraid I would have I chose to retire."

Yang Cheng said sincerely, "Disney cannot do without you, and you have done well these years. The success of "Pirates of the Caribbean" is enough to keep Disney standing for decades. This is already great."

Iger shook his head, "I have not done enough. Starting from the founder, Walt Disney, I have always emphasized originality and innovation of entertainment content. "Snow White" is an example.

A hundred years ago, cartoons were used as a side show before movie screenings, no matter how popular they were, they were always supporting actors on the theater program list. However, Mr. Walt Disney wanted to produce a feature-length animated film of the same length as ordinary movies. , The final material "Snow White".

This is the true innovation, and it is also an epoch-making innovation, and it is also worth remembering. I just stepped on the shoulders of giants, which is a thousand miles away from the true greatness. "

Yang Cheng knows this history. This is a classic case of commercial teaching materials.

That year, the production of the world’s first animated feature film did not go smoothly. The initial budget of 250,000 US dollars quickly exceeded the standard. From the beginning of production in 1934 to the end of 1936, a total of 750,000 US dollars was spent. The filming of "Princess" is called "Disney's stupid thing," and the bankers who provided loans couldn't sit still, insisting to see how the film was made.

At that time, Walt Disney reluctantly screened "Snow White" clips for bank representatives including Bank of America. The most touching thing is that Walt sings, dubbed and created effects in some vacancies in the plot.

However, the bank representative suddenly turned around and said to Walter, "This thing will bring you a lot of money."

The facts also proved this sentence. On December 21, 1937, a day that was recorded in the annals of history, the world's first animated feature film "Snow White", which was produced by Disney in 3 years and spent nearly 2 million US dollars, held its premiere in Los Angeles.

After the 84-minute screening of the film, there was thunderous applause from the audience. "Snow White" helped the company pay off all its debts in the first six months of its release. The first round of release received a total of 8 million US dollars in revenue. I know that at that time, each movie ticket was only sold for 0.27 US dollars, and the child ticket was only sold for 10 cents.

Not only that, "Snow White" also won the Oscar for Best Picture that year, this is the first time a cartoon has won this award.

To commend Disney’s creative contribution in the field of cartoons, the organizers specially prepared an Oscar trophy with a big golden man and seven small golden men.

Today, 70 years later, because of Robert Iger, Disney has rediscovered its persistence and innovation in original content. This is also the foundation and source of Disney's vitality and prosperity.

The movie "Pirates of the Caribbean" has achieved miraculous success worldwide. The third "End of the World" has become one of the highest-grossing movies in history following a global box office of 1 billion US dollars. This also marks Disney's official entry into "Robert Iger". "In the era, he brought a new vitality and look to Disney. In Yang Cheng's view, this is enough to be called'great.'

Regardless of other factors, Yang Cheng admires Robert Iger as a person When visiting the TeamDisney building, Iger introduced to Yang Cheng the film production department, who is behind the "Pirates of the Caribbean". Richard Cook, the chairman, was responsible for the investment and production of the film in 2003 and 2004.

Yang Cheng came to be interested, and stood in the office area and chatted with Richard Cook, "Have you ever thought that Captain Jack would be such a huge success?"

Richard Cook has answered this question thousands of times and replied without hesitation, "There is no foresight in this world. I have to admit that at that time, including me, everyone did not expect "Pirates of the Caribbean" to be able to To achieve such a huge success, we just let the creative team maintain the original passion during the production process, and insist on meticulousness in every link, all for telling high-quality, original and wonderful stories.

From a certain perspective, film production is sometimes like venture capital. We try our best to grasp the content, team and execution, and then follow the trend.

Of course, I have to thank Iger for his strong support. He told us: High-risk and high-return content creation forms the basis of Disney’s business. Only with wonderful content will the success of other derivative products such as parks, consumer products, publications, etc. Only Disney can flourish.

Then we did it, and everything happened! "

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