Chapter 1190： NBA box office revenue

When it comes to the issue of ticket prices, Sean Marx has endless words to say. After all, for an NBA team, in addition to live streaming and advertising revenue, the most stable and most important thing is each game. Box office revenue.

How to find ways to increase attendance and increase ticket prices is the most important thing he needs to consider as the general manager of the team, even above the team's operations.

In the 1990s, the average ticket price of the NBA was not high. You must know that the NBA star was Michael Jordan. However, in the 1991-92 season, the highest ticket price among all teams was the Lakers, but it was less than 50. For US dollars, the Magic's lowest is just over $10, and most teams are concentrated in the range of $20-30.

In the following seasons, the ticket price gradually showed an upward trend, which can be said to be soaring.

By the 1997-98 season, the highest ticket price for the Knicks was close to 80 US dollars, and the lowest Raptors was 25 US dollars. By the 1999-2000 season, the lowest Bucks had reached $30, the highest Knicks went straight to $90, and the second-ranked Lakers also exceeded $80.

Entering the 21st century, the average ticket price of the NBA has begun to fall. The Lakers, including the big market of Los Angeles, which owns the oK portfolio, cannot sell high prices. It may also be related to the economic depression of that era. After winning three consecutive championships, the Lakers Instead, the fare fell.

From the 2002-03 season to the 2006-07 season, the economy rebounded. As the league's most expensive team, although the Lakers' ticket prices rose steadily, they never reached the height of those seasons in the late 20th century.

In those few years, the Lakers were a microcosm of the league as a whole, and the league's average ticket price dropped compared to its previous peak.

In the 2011-12 season, the suspension caused a big blow to the NBA, and the ticket price was obviously affected. However, the ticket price began to increase. In the 2012-13 season, the average ticket price of the Knicks exceeded $120, the most expensive in the league, and the Lakers. Break through $100.

After that, ticket prices have been rising. In addition to the high levels of the Knicks and Lakers, which are backed by the two metropolises of New York and Los Angeles, the ticket prices of the Bulls, Heat, Celtics, and Rockets have also soared. The main reason is that it is backed by large cities with larger populations.

It can be said that geographic location has become a decisive factor in ticket prices. From 1992 to 2016, the average ticket price of the Lakers ranked first in the league 9 times, and the Knicks ranked first in 12 times. Among other teams, only the Blazers. Also ranked first, but only 3 times.

Los Angeles, New York, Chicago, and Boston are all big cities in the United States with a good economy and a strong sports atmosphere. These four teams are all giants. The ticket prices are naturally high. Even if the Knicks have failed for years, their income has been among the best. It is also the place that Yang Cheng envied the most. If the Nets also moved to Manhattan, he would dare to offer an average ticket price of $700, and he would not worry about selling it. The more expensive the sales, the happier the rich in Manhattan. This is a manifestation of their dignity. . Qiqi novels are published on the whole network

Is it because you can’t sell tickets in a small market? No, the most typical example is the Trail Blazers. Although they are backed by the small ball market Portland, they have stars! The fastest updated novels https://

Tickets can be sold if there are stars. From 1995-96 to 1997-98, the Blazers' record was not so good, and the most one season only won 49 wins, and one round of playoffs for three consecutive years, but that In the past few years, the Blazers have had "glider" Drexler, super point guard Rod Strickland, and European **** Sabonis who made Americans full of curiosity. Their games are naturally popular, and the ticket price is also high. high.

Of course, most of the time, having a star also means having a result. Being in a small market with both a star and a record is perfect, and the ticket price should be high.

For example, at the peak of the Kings playing the Princeton system, although they are located in Sacramento, Los Angeles and San Francisco are grabbing the market, but they ranked third in the league in ticket prices for four consecutive seasons, and ranked fourth in one season. It’s no wonder that in those 5 seasons, the Kings recorded more than 50 wins, and one season they got 60 wins and entered the Western Conference Finals in one fell swoop, and entered the Western Conference semifinals three times. The team has Chris Webber, Stars such as Stojakovic, Bibby, and Divac have a gorgeous style of play and a strong view, and they have all the prerequisites for box office sales.

Like the Rockets in the Olajuwon era, the supersonics in the era of Gary Payton and "Rain Man" Camp, and the running of the Suns in the Nash era, these are also teams with stars, gorgeous tactics and excellent records. The Rockets continue Ranked 4th in the league in average ticket prices in 5 seasons, the Sonics ranked in the top 5 in the league for 3 consecutive seasons, and the Suns ranked in the top 10 in the league for 6 consecutive seasons.

Conversely, teams like the Grizzlies, Pelicans, Timberwolves, and Eagles have no background and are located in a small market. Compared with the giants in the big market, they are at a disadvantage.

Although they have had a star at a certain stage, their record is not good, so their ticket prices are always not going up. At the bottom of the league, the ticket price is always below the league average as the team's income. With the bulk of the ticket revenue, failure to sell tickets means that the team can't make money. This is a big cake, but you can't even make a cake and are still thinking about eating it?

In the past few seasons, ticket revenue accounted for 28% of the league’s total revenue. For each team, the level of ticket revenue affects their harvest throughout the season. It is related to the team’s profitability. If it is not profitable for a few years, it will be bankrupt. Not far away.

This is also the point that makes Yang Cheng the most envy and hate. The neighbors next door are all like that grandma, and they can make money. It's really not open to God.

The Knicks have been mired in the quagmire in recent years and have a poor record, but the "Knicks" name is still a golden sign. Their income has stabilized at more than 400 million U.S. dollars, of which ticket revenue reached 130 million U.S. dollars, accounting for 31% of the Knicks' total revenue. .

why? The Knicks have stars! And all the celebrities sitting on the sidelines, even if you spend money to see a celebrity like Spike Lee, the fare is worth the price.

Of course, in recent seasons, the most terrifying ticket sales is not the Knicks, but the Warriors.

In the past few seasons, Splash Brothers has sprung up and won last year's championship. The strength is historically strong, the play is gorgeous, the stars are numerous, and the fans naturally buy it. Now the Warriors ticket is hard to find.

Last year, the Warriors earned up to 359 million U.S. dollars, of which ticket revenue was 143 million U.S. dollars.

Considering that the fan capacity of Oracle Arena is slightly smaller than that of Madison Square Garden Arena, this figure is crazy. In the income of the Warriors, ticket income accounts for 40%. Ticket income is so generous, and the Warriors' profit is expected. In the middle, with money, the boss will dare to spend money to pay the luxury tax. Getting more stars is the double guarantee of performance and income. This is a virtuous circle.

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