Chapter 1201： Major League Soccer Cake

In fact, Red Bull’s earliest sponsored project was FI. It was once the main sponsor of F1 Sauber. Later, Matt Sitz built the F1 Red Bull Team and the Toro Rosso team. With the German driver Vettel and Red Bull Racing winning the F1 fourth consecutive Crown, Red Bull has become so popular in the sports circle.

At the same time that Red Bull started to form the F1 team, Red Bull officially entered the football world.

In that year, they acquired the Austrian giants Salzburg Austrian team, and renamed it Salzburg Red Bull; a year later, they entered the Major League Soccer, creating the New York Red Bull; two years later, Brazil also had a team. The Red Bull team, but the combined exposure of the three countries in the league is not as much as the Bundesliga, so Mattsitz has long turned his attention to the huge football market of neighboring countries.

This is also the beginning of Mattsitz's feelings in Leipzig.

"You don't know how much I worked hard for Leipzig back then~" Mattsitz recalled.

"We spent more than 3 years looking for suitable acquisition targets. Leipzig was also the first team to enter the team's line of sight because of Beckenbauer's advice.

Therefore, Red Bull has considered Leipzig, Saxony in the Leipzig area. This team has been in financial difficulties for many years. We have prepared 50 million euros in cash for the acquisition. After the wholly-owned holding, we plan to change the team's color and club name.

In the end, the German Football Association was worried that foreign investors would upset the balance and voted against it at the meeting to decide whether to pass the acquisition agreement.

Later, we turned our attention to West Germany and asked about the possibility of acquiring teams such as St. Pauli, Düsseldorf and Munich 1860. However, it was impossible for these teams to be acquired more than 50% of the shares and changed The name of the team plus Red Bull and other reasons, without exception, were boycotted by local fans and opposed by club members, and they all failed in the end.

At that time, I realized that it was not realistic to buy shells directly, so I went back to the original point. Leipzig has a long history of football. The German Football Association was established in Leipzig and the first German football championship was born.

The most important thing is that the city has not had a Bundesliga team since 1994, and there has not been a professional team since 1998. The local fans have a solid foundation and are eager to return to the Bundesliga family. Most importantly, Leipzig has A center court is one of the venues for the World Cup, which saved me the trouble of rebuilding the stadium.

Therefore, I decided to start from scratch and form a brand new team starting from the lowest level of the league to charge the Bundesliga.

The final result did not disappoint me. It took us 7 years to be promoted to the Bundesliga, and successfully achieved outstanding results in the Bundesliga. As a result, Red Bull became a household name in Germany and my goal was achieved.

I have never denied that investing in sports is to help Red Bull promote better publicity, but Leipzig is a team built by me. No one can take the team away from me, no one! "

Yang Cheng felt Matsitz’s strong will and knew that it was unlikely to persuade him to go to the Premier League, so he simply changed the way, “What do you think of Major League Soccer? I am going to look for a satellite team for Liverpool. ."

Mattsitz was very talkative and could see how talkative the top rich man from the salesperson was born. "This is a good choice. Judging from my shallow understanding of football, the overall level is more than one grade worse than Europe, even It’s not even as good as the Austrian League, but there is one thing that deserves our attention. Major League Soccer is more focused on commercialization."

After a pause, "I can see that you, like me, invest more in football for making money, not for love. From the perspective of the development in recent years, Major League Soccer has embarked on a path different from Europe. The development route of football, they pay more attention to the commercial value of the team, so if you want to make a long-term investment, you can consider it."

In fact, when it comes to understanding American football, Yang Cheng, who lives in the United States, knows more. This undisputed "world's number one sport" was once a non-mainstream sport in the United States.

Proud Americans have their own "football" and have built the rugby union into a professional sports league that does not require an international market and is unmatched.

Although there are more and more European immigrants in the United States, but for a long time in the past, Americans have not been cold about the "football" playing with their feet, and even have a little resistance. Maybe their lower body is not flexible enough? The most popular sports in the United States are undoubtedly all hands-on skills.

But with the breakthroughs made by the American men's football in recent World Cups, and the American women's football dominating the world all the year round, winning the World Cup many times, and most importantly, many European football superstars headed by Beckham went to the United States. Major league football and other reasons.

Football, the "outsider", has begun to truly integrate into this sports power, and has the meaning of "resident here" and building another "home".

Just last year, American football officially entered the next stage after completing its foundational development.

The U.S. Football Association has begun to fully promote the development of youth football. Each major league team has established its own youth training system and invited coaches with UEFA coaching licenses to coach in the United States.

The MLS, or Major League Soccer, has proposed to become the world's top professional football league in 2022. This sounds a bit fanciful. After capital joins in, everything becomes easier.

And the United States, which has a strong sports atmosphere, has all the natural factors for the development of football.

First of all, the average age of American football fans is very young. Most of them are born after 80 years. They are more open-minded and not rigid. Not only do men like football, but many women are also passionate about football. A strong position in world football.

In addition, with the news of the United States’ bid to host the World Cup, it directly ignited the enthusiasm of American fans. Especially in the International Champions Cup held in the United States in recent years, more and more wealthy teams stepped into North America in the summer. The summer entertainment life of the American people also allows more people to see the charm of football.

Of course, as Americans who admire personal heroism, their love for stars is far less than that of other countries. The arrival of every star can cause a sensation. The whole family drove across the United States. In order to see examples of star training, not too many.

Finally, thanks to the efforts of capital, as the world’s largest sports brand, Nike’s east is located in the United States. Nike, which has been struggling to develop local football resources, can not increase its investment after seeing football gradually prosper in its own country. ?

The stars who had sponsored the operation went to the Major Leagues to play in their twilight years, but Nike did hard work.

And big cities like New York and Los Angeles have a natural attraction. Those stars who don’t plan to retire but want to make a last fortune will undoubtedly regard the United States as the last stop of their careers. Their arrival is a guarantee of selling. .

In recent years, the attendance rate of the Los Angeles Galaxy and New York Red Bull's home games has been quite high. After all, the population base of the United States is there, and the average European country can't compare with it. This is the demographic advantage of big countries.

All in all, Yang Cheng felt it was very necessary to seize a position before the air vent arrived, especially after the extremely shrewd big man Matt Sitz talked about it, his mind became more determined.

The two people chatted, after talking about football, talking about F1, after talking about F1, they immediately jumped to the topic of financial investment, and finally successfully circumvented the island of Laucala.

"Charlen told me, are you going to have a wedding in Laucala?" Matt Sitz drove away his boring female partner, folded his hands on the back of his head, and looked a little tired. Yeah, he met Yang Cheng as soon as he got off the plane. After talking for so long, no matter how good he is, he is still in his 70s, and he will inevitably feel tired.

Yang Cheng nodded, "I do have this idea, but the problem is that the accommodation conditions on the island may not be able to satisfy the many guests I invited."

Mattsitz nodded, "Charlen and others have been persuading me to build a boutique hotel and appropriately lower the threshold of Laucala Island, but I never agree, because I don't want this pure land to be destroyed."

Yang Cheng said at the right time, "Do you know Amman?"

"Amman? I lived in St. Stefan, Amman, and have a good memory." Mattsitz didn't know that Amman belonged to Yang Cheng.

"Now Amman is my industry. If you appreciate Amman's business philosophy, why not give the boutique hotel on Laucala Island to Amman for design and operation?"

Mattsitz thought deeply, "Perhaps, this is a proposal that has the best of both worlds. I know that Amman's philosophy fits well with the island of Laucala."

"You use the land to buy shares, and Amman is responsible for the design, construction and operation, but I don't recommend that you give the hotel the Red Bull name."

Yang Cheng was joking with Matsitz's fetish.

"Ha~ don't worryIsland is my private property and has nothing to do with Red Bull.

I agree to your proposal in principle. "

Yang Cheng stretched out his hands, "I will let Amman designers come to the island to investigate, and strive to complete the design and construction as quickly as possible. I don't want to delay the wedding."

Mattsitz nodded, "I will inform Charlene to be responsible for related affairs. In addition, I like to explain all the interests in advance. How do you plan to allocate the hotel's shares?"

Yang Cheng smiled very directly, "I like your personality, and as a wedding venue, I don’t want to get too much interest, so how about 4 or 6 points? You use the land to account for 40% of the shares, and Amman is responsible for the rest. Everything accounts for 60%. I think this is a reasonable distribution plan."

Matsitz felt Yang Cheng's sincerity, "I have no objection, it's a pity that things are set like this, it seems that I will not be able to come to the island for a holiday in the next year or so."

"You will have more surprises in one year~"