Chapter 1294： In the name of bonus

Speaking of, John Rupert is also a typical representative of the success of the second generation of the rich family. His father, Anton Rupert, is a legendary entrepreneur in South Africa.

Once started producing cigarettes at £10, and later established Rembrandt, which controls 90% of the South African tobacco industry. It also has shares in British tobacco companies Lovemen and British American Tobacco. Rembrandt has gradually developed into A corporate group that spans industries and invests in multiple industries.

It is precisely because of his father’s aura that the young John Rupert started his own business without completing his studies and started his own business. It is said that several companies he founded are considered successful. It is also because of this experience that he returned to the family business. , In order to effectively integrate various assets.

The Richemont Group was born to avoid losses caused by international sanctions against South Africa’s apartheid rights. John Rupert led the decision and process of the family’s establishment of Richemont Group and locked the main business of Richemont Group. Regarding luxury goods, and taking this as an opportunity to separate the family’s overseas assets from South African assets.

John Rupert personally went into battle, stripped overseas assets from the family business, injected them into Richemont Group, and contributed to Richemont's listing on the Swiss Stock Exchange.

Later, he successively acquired the shares of Dunhill and Montblanc, and at the same time took control of Van Cleef & Arpels. The following year, he took away three brands from his old rival LVMH's Bernard: Jaeger-LeCoultre, Lang At this point, Richemont has become an enterprise with dozens of luxury brands, shining in the luxury kingdom.

But unlike many luxury goods companies who are at the helm and also a designer, John Rupert is a pure businessman and will not be specifically responsible for the fashion trend of the brand, but he is not only profitable, and is eager to sell his limited-profit brands. This may be in the same line as the superior environment in which he grew up.

Early Rupert was just a consumer of luxury goods, enjoying the high quality of life they brought.

After becoming the trader of a luxury goods group, he positioned himself as the "balancer" of the brands under the group, balancing the characteristics and market strategies of each brand.

In order to enhance the product competitiveness of the group, the first step is to improve the product line.

Different from Bernard’s "fighting acquisition, loose management" purpose, John Rupert, who is also at the helm, pursues the standard of "intensive farming and meticulous work". This is also true of the facts. Richemont has been improving the line of high-end watch brands and watches. The revenue of the business accounts for 75% of the total revenue of the entire group, and this proportion is still expanding.

This has also led to the market value of Richemont Group rising year after year, and the stock price has risen again and again. Although there is still a gap compared with the lvmh that is about to break 100 billion, it is also a behemoth worth 450 billion US dollars. As the person who controls this behemoth, John Rupert deserves to be treated with the most respectful attitude by Yang Cheng. Let alone snobbery, it is an excuse for the weak. From ancient times to the present, the strong only respect the strong, and admiration for the weak is always a smile. .

Chatting with John Rupert for a while, it was too late, Yang Cheng pulled the topic back to "Tears of the Phoenix" again, "John, I still have the sincerity to win the "Tears of the Phoenix", can you set a price? "

Rupert's burger had been eaten long ago, and if Yang Cheng hadn't been here, he would have gone home to sleep now.

After hesitating a little, Rupert said, "30 million, but I hope this money will support the golf tournament I lead in the name of a bonus."

Yang Cheng understood that Rupert meant that he did not want to treat the necklace originally intended for his lover as a pure commodity transaction. This requirement was easily met.

With a light smile, "I heard that you love golf a long time ago. I saw it with my own eyes today."

Rupert made no secret of his enthusiasm for golf, "You know, the life of people like us is destined to be busy, but I always believe that only a comfortable and leisurely life can fully reflect my commercial success and Glory, because the purpose of life is not work.

And as long as you want, you can combine life and work. For example, I have been working hard to promote the development of the Dunhill brand, especially focusing on the development of its golf apparel. In the most difficult time, someone once persuaded me to give up the Dunhill brand, but I But firmly said no, because they found common ground between Dunhill and Golf. "

Yang Cheng nodded. He knew Rupert was not talking nonsense. What he said was true. Dunhill is a brand for golf lovers. Among the golf tournaments named after Dunhill, there are as many as four world-famous ones. Including Dunhill Cup, Dunhill Open, Dunhill British Masters and Dunhill Challenge.

It is conceivable that he devoted much enthusiasm to this brand, and he was able to choose his favorite golf sport to establish Dunhill's product image. Sponsoring the event is only one of the means. Facts have proved that this promotion method is active and effective, and has high consumption. Competent golfers happen to be the biggest buyers of Dunhill products.

Dunhill men's wear has only been launched for about ten years, but it has achieved remarkable results. The performance is booming. Shops have sprung up and opened one after another. To achieve such results, in addition to rigid advertising, the subtle effect of golf is very big.

This provides Yang Cheng with a good idea. Now his fashion company has been established. The brand line covers the three levels of high, middle and low. How to increase the public awareness of these brands in order to further open up sales is also what fashion companies need to do Things Although the company does not have 100% management rights, it is a good thing for the brand, I believe the shareholders of the respective brands will not refuse.

He was thinking at this time whether or not to let fashion companies and sports companies come to cooperate and acquire so many sports clubs, it is time to play a role.

But he knows that this kind of cooperation is very limited. Dunhill can focus on the development of golf, so marcjacobs can't be allowed to make football uniforms, right?

There is also the Beckham brand, which is more developed by relying on the person of Xiaobei. Its products have neither unique designs nor special uses. They are only promoted by sponsoring events, which is of little significance.

But let's try it for the time being, just use the way of sponsoring the golf tournament bonus to advertise these brands.

So he said to Rupert, "Of course the sponsorship bonus is fine, but can I use the name of my brand?"

Rupert is a shrewd businessman himself, how can he not guess Yang Cheng's intentions, "I will send someone to discuss the details with you?"