Chapter 1560： Low-cost Airlines Ocean Plan 1

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"Are you ready to officially become the CEO of New Era Cultural Tourism?"

Yang Cheng's words are equivalent to mentioning Eriksen Schuberg on an equal footing with Eddie.

To be someone else, after froze, it must be an infinite surprise.

But Schuberg has experienced big and small things throughout his life, and he can still do it without his emotions.

Furthermore, this person is extremely confident in his own abilities. In his opinion, since he chose to re-emerge and do the same work as before, he is not standing still, but regressing!

This is an insult to a confident person, and if Yang Cheng had not promised a big pie when recruiting him, he would not have joined in so happily.

Almost a year has passed, and the aircraft leasing company is on the right track. Yang Cheng also fulfilled his promise to let him temporarily take the post of CEO of the New Era Cultural Tourism Group. Now hearing Yang Cheng’s words, Schuberg knows that he will live safely During the inspection period, the ability was recognized by Yang Cheng.

It's time to officially start a new career chapter.

Schuberg smiled more confidently than before, "Yes, boss, I am ready, I am confident to lead the New Era Cultural Tourism Group to successfully land on Nasdaq."

Yang Orange chuckled and asked, "Why not the NYSE?"

Schuberg opened his hands, "It depends on your wish boss~"

This man with a bit of traditional or even old-fashioned thinking now shows his humorous side in front of Yang Cheng. This is the biggest improvement he has made since joining the company more than a year ago. His character is no longer a stone in the pit-smelly and hard. ~

Yang Cheng was happy to see the result and nodded, "The cultural tourism market has a lot of space waiting for you to explore. I hope you can give me a happy return."

"This is natural, otherwise I will take the initiative to resign~"

"Very well, as the two pillars of the cultural tourism group, the aircraft leasing company and the Amman Group are both mature. Do you have any further plans?"

Yang Cheng asked about Schuberg's plans for the future, which was both an emphasis and a test.

Schuberg didn't hesitate at all. "Amman is indeed mature, but the aircraft leasing company is still far from it. At least in Norwegian Air, we have not finished."

Yang Cheng curled up the corners of her mouth, "Talk about it~"

Schuberg said in a deep voice, "I talked to Bjorn. He is not satisfied with the current market position Norwegian Airways is in. He has greater ambitions."

Yang Cheng nodded slightly. It is a fact that Norwegian Air is a low-cost airline, the second largest airline in Northern Europe after Scandinavian Airlines, and the fifth largest in Europe.

But under Bjorn’s leadership, Norwegian Airways has taken a proactive and bold attitude ahead of other low-cost airlines in the process of transforming from a traditional low-cost airline to a long-range low-cost airline. It can also be seen that this person is ambitious.

Schuberg said, "I went to Norway some time ago and had an in-depth discussion with Bjorn for more than two hours. He is considering letting Norwegian Airline officially enter the international long-distance route between Europe and Asia, especially the London-Singapore route. To compete head-on with traditional airlines."

Yang Cheng nodded again and affirmed, "Bjorn told me about his thoughts. He believes that Norwegian Air's main business strategy in the future should be fully invested in long-distance low-cost airline services. Some new competition-driven vitality has been injected into the occupied route market.

But this is bound to cause dissatisfaction with other airlines on this route. No one likes spoilers. Is Norwegian sure to stand out from the embarrassed situation? "

Bjorn is staring at the London-Singapore route. It is not a day or two for Yang Cheng to hear his thoughts more than once, but he has not taken any real action yet.

There are many reasons, and competition from large companies is undoubtedly the key.

Schuberg analyzed, "At present, the main carriers in the civil aviation market between Singapore and London are British Airways and Singapore Airlines. They all fly from Singapore Changi Airport to London Heathrow International Airport.

Garuda Indonesia also operates a direct route from Singapore to London, but the return trip stops at Jakarta Airport in order to bring in transit passengers for its international routes departing from Jakarta. To London Gatwick Airport, but later changed to Heathrow Airport, so Singapore does not currently fly directly to Gatwick Airport.

This is the blank part that Bjorn values. "

After a short pause, Schuberg reported a set of data, "Singapore Airlines is the market leader in the aviation market between Singapore and Heathrow. Today, Singapore Airlines has invested nearly 40,000 seats on this route. The frequency of flights is 4 one-way flights / 8 round-trip flights per day.

Qatar Airways once operated a route between Singapore and London, and later grounded this route due to a cooperation agreement with Emirates Airways to stop and transit to the European market.

Singapore Airlines and British Airways have invested in this market with the two main long-range aircraft, Airbus A380 and Boeing 777.

For Singapore Changi Airport, www.novelhall.com is obviously happy to see airlines opening long-distance routes from Singapore.

If Norwegian Air enters the market, it is expected to increase the capacity investment of about 8%-11% for Singapore and London market.

Moreover, London is the 14th largest destination market for Changi Airport in the world. According to Bjorn’s plan, Norwegian will invest in this route the Boeing 787- which is known for its fuel-efficient and high space utilization rate in order to enhance competitiveness and profitability. 9 passenger aircraft, providing a total of 344 seats in economy class and super economy class. "

Yang Cheng frowned slightly, "What about the pricing? If there is no advantage in pricing, everything is for nothing~"

In response, Schuberg laughed and said, "Bjorn's plan is to set the cheapest long-term air ticket price from Singapore Changi Airport to London Gatwick Airport to less than US$500, despite the number of special offers. Not too much.

But in my opinion, this is not wise. Judging from Singapore Airlines' past experience, in the face of new competitors in the market, they often adopt a premium competition strategy, and fares are significantly higher than their competitors.

Of course, they will attract high-value transit passengers with their own and its subsidiary SilkAir's comprehensive route network in the Asia-Pacific region.

At the same time, in order to attract some price-sensitive direct sources, Singapore Airlines also provides a small number of low-cost tickets for passengers who purchase tickets in advance. This price will not be much more expensive than low-cost airline tickets!

The most important thing is that Norwegian Air’s participation in the spoiler affects not only Singapore Airlines, but also the direct source of passengers from other regional airlines to and from the UK and Southeast Asian markets, such as Malaysia Airlines and Cathay Pacific.

These will all become potential enemies of Norwegian Airlines~"

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