Chapter 1695： Staring at the Orient Express at the same time

(I’m really sorry, I worked overtime tonight until I went home now. I didn’t eat the code word before eating, I almost moved myself to cry~)

Yang Cheng couldn't help but talk about it. The Arnault family is about to become the richest man in the world, but they still can’t get in. Liu Yun only increased their holdings by less than 1%, which scared them. It's so choking, for fear that LVMH will change hands. How small is this mindset?

But Liu Yun herself is quite content. Don't think she is a female devil outside, but in her bones she still maintains the unique reservedness of Eastern women. She doesn't care about money. This is not pretending to be 13, but she really doesn't care about money. There is no shortage of money. Marrying Yang Sen will not lack money when she grows up. Now her son can make more money than Lao Tzu. She has never worried about money in this life, so how can she care about the amount of wealth?

The reason why she increased her stake in LVMH was not for herself, but for the consideration of the whole family. The family needed her to increase her influence and voice in the fashion field, leaving a way for the Yang family, otherwise she would not increase it. As for holding stocks, quarreling with other shareholders is the most tiring thing, and each quarrel will cause one hair to whiten.

"You complain about it, you have to admire Bernard's vision. While other groups are spinning off the sports brand business, LVMH has bucked the trend. The effect is very good at present, because Liverpool's jersey sales are very large. Exceeding expectations, the group will continue to add new profitable businesses. This is also very intuitive in the stock price. Look at the recent LVMH stock price, which has gone crazy~"

Liu Yun said a few good things for Arnold, Yang Cheng agrees with this, but what about the glass sports brand business of other groups?

In response, Liu Yun replied, “Kingyun Group is ready to give up the controlling stake in Puma, leaving only a small part of the stock. This also means that they will withdraw from the sportswear industry and concentrate on developing its luxury brands.”

Yang Cheng frowned slightly, "It seems that the global luxury goods giants are in trouble~"

"Other industries are not much better, but the luxury goods industry is indeed full of difficulties. Major groups are doing subtraction to get rid of the burden."

Because of Liu Yun's relationship, Yang Sen also knows the luxury industry very well.

Liu Yun also followed, "Your fashion company, go public as soon as possible to cash out, several giants in this industry are integrating the market, your entry time is too short, there is no previous accumulation, it is difficult to compete with large groups."

"I know, but the company still lacks in the high-end luxury goods business. I am planning to acquire one or two high-end brands before going public."

Liu Yun pondered, "There are not many luxury brands on the market that can maintain business growth, and they are basically divided by major groups."

I paused, "Wait, did I tell you before? MK is approaching Jimmychoo~ They also want to follow the coach’s old road. The revenue is not enough to use the quantity to make up, but forcibly accumulating high-end brands, except for the short-term increase in stock prices. For a long time, it’s no different than adding burden to oneself."

Yang Cheng nodded, "I said, but Jimmychoo is not for us."

"But the style of Jimmychoo is still there. A fish mouth sandal is priced at US$425, while a pair of high heels studded with rhinestones can be purchased for US$3,000, which is very profitable.

In addition, jimmychoo has also opened up new businesses other than shoes, such as the suitcase series launched in 2011, and new product lines such as sunglasses and perfumes launched in recent years. These are all profit points. Of course, the main revenue of this brand is also Relying on shoes, accounting for more than 75% of total revenue.

And Jimmychoo's performance in the Asian market has been very good. Last year's total revenue was close to 3.5 pounds, and the stock price has been growing steadily. "

Yang Cheng didn't expect Jimmychoo to get such a high evaluation in his mother's mouth. It's really rare. It should be worth acquiring to be regarded by his mother, right?

Liu Yun also pointed out, “Actually, you are right to take the M&A route. Fashion Group does not need absolute control. You only need to hold the voting rights and then reap profits in the stock market.

This is how LVMH has grown step by step. "

Yang Cheng knows very well about the history of LVMH. There is no way. The company where his mother works must pay more attention. Just like Yang Sen has always been a man, he forced him to study cosmetics and bags. Isn't it to please the boss of the family?

One thing my mother is right is that the acquisition has been integrated into the blood of the LVMH Group. Its brand assets have expanded from the leather goods and wine industry in the fortune industry to the garment, beauty, and even media, real estate, and hotel industries. It really depends on the acquisition step by step.

In the past 30 years, the lvmh group has carried out at least 50 acquisitions, holding nearly 100 companies, and has made 62 acquisitions, holding 74 companies with a market value of over 100 billion.

What is rare is that every acquisition has brought a positive impact to the group, such an investment vision has to be admired.

Yang Cheng couldn't help but smiled, "Mom, give me a clear picture, which target has LVMH been focusing on recently?"

Liu Yun said with a faint smile, "What? Want to cut Hu?"

Yang Cheng said frankly, "If it is possible~"

"There is nothing to hide. This is not a secret. Recently Bernard is preparing to acquire Dior's ready-to-wear brand. The negotiation between the two parties is nearing completion. It is estimated that an acquisition agreement will be reached next year."

"Acquiring Dior~ Oh my god, are you going to catch all the high-end brands from all over the world? It really doesn't give people a way to survive~"

"It's just a ready-to-wear brand. Dior's revenue is mostly in cosmetics, perfume and other businesses."

"That would also cost several billions, okay? Any more? I can't afford Dior~"

Liu Yun frowned and thought for a while, "I can't tell you the unannounced secrets, your mother, I have professional ethics, and the plan that can be checked by the outside world should only be Belmond?"

"What? Belmond?" Yang Cheng was surprised, because he also had this idea.

Belmond was founded in 1976, formerly known as the Orient Express Group, which is the Orient Express in "The Murder on the Orient Express". Although the storyline is fictitious, it is the original prototype of the original carriage. The Orient Express is operated by the Belmond Group on the line from Paris to Istanbul. , But it is real.

Many people call the route from Istanbul to Paris, which traverses Europe, a trip to paradise. This route can not only enjoy the beauty of the ocean, lakes, and mountains, but also enjoy the ultimate enjoyment of a star-rated hotel.

Just after being renamed Belmond a few years ago, Orient Express has also defined a new era. This group operates both luxury cruise lines and a top-notch hotel. If Southeast Asia is the world of Amman, then Europe is the world of Belmond.

As a top resort hotel brand, Belmond has 46 high-end hotels in 24 countries around the world. In addition to the hotel business, Belmond also owns French cruises, London-Venice special trains and other businesses, covering four major sectors: hotels, trains, ships, and restaurants. The average income exceeds 500 million US dollars.

After the surprise, Yang Cheng felt that LVMH's plan was not surprising. Prior to this, LVMH had launched the luxury hotel business several times. LVMH aims to bring luxury to every corner of the world through hotel acquisitions.

It is also not surprising that Yang Cheng wants to acquire Belmond. If Amman can bring the ultimate quiet enjoyment to guests, then Belmond can bring the most discerning travelers a unique experience that has to be admired. Of course, Belmond has a lot of names. Excellent tangible assets can add a guarantee for cultural tourism in the new era.

Seeing that Yang Cheng reacted so fiercely, Liu Yun asked, "What? Did you collide with Bernard?"

Yang Cheng nodded silently, "I originally wanted to contact Belmond in a low-key manner. Now it seems that I'm about to cut the mess, and I hate spending money directly. It's too rough and has no technical content~"

Yang Sen's old face turned black, "Speaking!"

Yang Cheng grieved and said I am talking about human words. I don’t like the feeling of using money to hit people. The nouveau riche temperament is too strong~"

Liu Yun covered her mouth and laughed. When did her son become so shameless?

After laughing, he reminded, "If you want to do it as soon as possible, Arnold's current energy is concentrated on Dior, and there is no time to clone him. When he recovers, you can't beat him with money. Lvmh's cash reserves absolutely exceed yours. Imagination~"

Liu Yun couldn't make it clear, even in the face of her own son, the professional ethics should be emphasized.

"I see, I will return to the company tomorrow to deal with this matter~ Damn, I helped Lao Paixiu make so much money, but instead I want to grab the meat from my mouth~"

Yang Sen finally couldn't hold back, slapped Yang Cheng on the back of the head, "Speak to me~"

Yang Cheng smiled and scratched his head, "Mistaken words, mistaken words~"

Nine Heavens God Emperor

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