Chapter 1697： Low oil prices are not a good thing

(It’s too late to work overtime again~(.?_?.)?I’msorry~)

Schuberg is right to say that there is no effective integration. Although the New Era Cultural Tourism Group is officially listed, the outside world knows little about the name, and there are many non-financial elites who do not know that Amman has changed ownership, and the new owner It is the same aircraft leasing company that has recently gained fame.

This may be caused by inadequate publicity. If you have time to sort it out, it should be much better.

But Schuberg clearly has a better plan, "Boss, if possible, I hope to open the port directly in the app~"

Yang Cheng was startled, "Isn't it already activated?"

"No, no, I mean that users of the Toutiao app can place orders directly in the app instead of jumping to our page. It's too much trouble. For high-income people whose time is money, re-register to place an order. It's a very cumbersome thing, sometimes they are just an impulse of a thought, and after the enthusiasm is over, they don't bother to go out to play.

What we have to do now is to simplify the ordering process and catch customers who are hesitant and have difficulty in choosing.

According to system records, a considerable number of people have browsed our website and closed the page before placing an order. It may be that the relatively complicated process has consumed their enthusiasm. "

Yang Cheng frowned, "Can the procedure be simplified?"

"Yes! For example, you can directly link to each campaign advertisement and jump directly to the order page. One ID number can complete the entire order process, and we should directly use the price to tell customers that the room is different, instead of using one A complicated and difficult to understand room name to test the patience of potential customers."

Yang Cheng feels that what he said is very complicated. In fact, what he meant is very simple. You can just withdraw from each travel package, such as US$999, to enjoy the combination of Delta Air Lines business class and a suite in Amman. Of course, this price is just an example. , The specific price setting will be decided after research.

This has the advantage of retaining the sense of mystery, allowing passengers to remain curious about the unknown next stop from the moment they step out of their homes, just like people have a wonderful expectation of unpacking express delivery.

"Good idea, you can try it for a while to see the effect, but for now I'll take belmond down first."

"It's the boss, I will arrange it now~"

. . .

After the two went out, Su Su came in and reported, "Boss, Delta Air Lines CEO Mr. Bastian asked to meet~"

"He's in New York?"

"Yes, I will be at the company soon~"

"Um~ bring him up directly~"

Yang Cheng guessed that it should be for Alitalia.

Sure enough, Bastian brought a not-so-good news.

"Mr. Yang, ZF Italy privately hinted at several of their local companies, hoping to come forward to buy Alitalia. They still hope to keep Flag Airlines in their homeland."

Yang Cheng was upset when she heard it. Isn't this a brain damage? For the sake of face, regardless of the life and death of thousands of Alitalia employees?

"Are the negotiations still going on?"

"Yes, both parties are arguing, for the debt issue~"

Yang Orange pondered, "Then suspend the negotiations and tell Italy ZF that we don't have to buy, we have a better choice~"

Bastian also didn't take Alitalia into his heart. More is just the icing on the cake. As Yang Cheng said, it's not Alitalia.

"Mr. Yang, I came to New York to meet you this time mainly for the oil refinery. Our refinery in Pennsylvania has reached saturation. The acquisition of the Pennsylvania refinery saved us 30% of our fuel expenses. The key factor for Delta to get out of the gloom."

Yang Cheng interrupted, "You don't want to buy a refinery anymore, do you? Now that North Sea Petroleum provides us with low-priced aviation fuel, and now the international oil price is hovering at the $40 line, there is no need to invest in a refinery to reduce costs, right?"

Bastian couldn't help but smiled bitterly, "Low oil prices are not a good thing for our aviation industry. History has proved that every time oil prices are low, airline profits also fall to the bottom.

From 2001 to 2005, the U.S. aviation industry suffered heavy losses for five consecutive years, with a total loss of more than 60 billion U.S. dollars; in 2008, another huge loss of nearly 30 billion U.S. dollars occurred;

In the past two years, Delta Air Lines has continued to expand. Thanks to the cooperation with Beihai Petroleum, we have achieved a feat of steady growth despite the negative growth in the net profit of the entire industry. The entire industry is looking at it. This is yours, Mr. Yang. Credit. "

Yang Cheng waved her hand, "Seriously~"

Do these guys really think they like to listen to flattering so much?

Bastian smiled bitterly, "On the contrary, when the oil price is rising rapidly, whether it is the United States or Country Z, airline profits have ushered in growth.

Therefore, the current low oil prices are not just an opportunity, but a big crisis. We must prepare for the winter in advance. "

Yang Orange sighed. This is the first time in the past two days that you have heard the topic of the industry's cold winter?

It seems that the global economy is experiencing serious problems, not just in a certain industry.

Bastian thought that Yang Cheng didn't understand, and further explained, "In fact, the two are really related. In 2001, the Internet bubble just burst and 911 was hit, and business travel demand across the world shrank sharply.

In 2008, the outbreak of the financial crisis once again reduced travel demand and negative growth in aviation demand. Airlines had to reduce the number of flights. When the number of flights was not enough, fuel demand fell. All fuel purchasers in the world reduced their orders at the same time, and the price would naturally increase. Fell. "

Yang Orange nodded, "I understand that, although intuitionally, falling oil prices can reduce fuel costs and indirectly increase profits, in fact, low oil prices are often the troughs of the aviation industry, and high oil prices are also the highs of the aviation industry.

This is because the level of oil prices often reflects the prosperity of the global economy and aviation demand.

The cycle of rising oil prices often means economic prosperity and strong demand. Increased demand pushes up oil prices. Although airlines have increased their costs, they can transfer part of their costs to passengers through fuel surcharges. This is the high level of oil prices in the previous cycle. The reason for the good performance still under pressure.

In the same way, the decline in oil prices and the decline in social demand are also mutually cause and effect. "

Bastian took the time to take a sip of coffee. "That's what it means. In addition, when oil prices fall, airlines also encounter another loss-fuel hedging losses."

Fuel hedging is a very common gameplay in the international aviation industry. Simply put, airlines are watching fuel prices rise all the way, and their own operating costs are getting higher and higher. In order to reduce losses, increase crude oil in the futures market. If the price of fuel rises, Futures make money and costs lose money, and overall you can lose a little less, and vice versa.

When the oil price fluctuates little, fuel hedging can obtain a relatively stable income and reduce costs. However, once the oil price drops significantly, the airline may bear considerable economic losses.

Delta Air Lines is a big player in the crude oil futures market. Recently, due to the continuous low oil price Delta Air Lines' advantage in fuel cost expenditure has been wiped out by several old rivals. At the same time, everyone I stumbled in the futures market. As a result, there was little left of the advantage that was previously opened. This caused the new Delta Air Lines management to fall into a deep panic, for fear that a good hand would fall into their own hands. How will you still mix in the industry in the future?

Can reinvesting in the refinery solve the current dilemma?

Bastian had an unpredictable look. He leaned his head to speak mysteriously, and was pushed back by Yang Cheng with a smile. "If you have anything to say, there are only two of us in such a big office, and there is no bug. , Don’t worry about leaking trade secrets."

Bastian smirked, "Get used to~ used to~"

He cleared his throat and said, "In order to canvass votes, Don Lad is planning to promote the tax reform bill in private. The bills he promotes are mainly for the banking, energy and transportation industries. I believe he dare not make jokes with such things. As long as he dares to repent, stepping down will only take a few minutes, so..."

Yang Cheng nodded thoughtfully. He thought that Richard Debin had mentioned to him that Westinghouse Electric applied for a tax refund.

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