Chapter 1765： Merlin (1)

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"Donna, you must be thinking about acquiring STX when you mention STX, but according to what you said they have only been established for more than two years, and with Adam Ferguson's connections and background, shouldn't you be short of money?

What's more, he also pointed out that this company can realize its ideal ambitions so that it can be sold so easily? "

Donna laughed and said, "Boss, not lacking money can only mean that their lives are okay. It doesn't mean that the company is not short of money. In Hollywood, no amount of money is enough to spend~"

Yang Cheng laughed at herself, "Yes, I have fallen into a misunderstanding of thinking, so that STX may be acquired?"

Donna hesitated for a moment, "If it is the best acquisition, I value Adam Ferguson more, so if possible, I think financing is the best way. STX can only go further under the leadership of Adam Ferguson. far."

Yang Cheng gave a hum and asked, "How much is STX valued today?"

"The valuation is not high. The main reason is that STX has no tangible assets. Even the employees, plus one more than 70 people."

Yang Cheng was surprised, "More than 70 people? 10 movies a year? Is it possible?"

Eddie was also confused, as if he had heard a legend.

In this regard, Donna explained, “STX’s structure is very flexible. In other film companies, there will be a special committee to discuss whether or not to shoot the film. The opinions of the marketing and distribution departments must be integrated, and the development surroundings must be considered. Whether the toy is easy to sell, these factors will be concentrated on a report. The president of the movie company uses this form to judge whether the movie can bring enough profits to the parent company.

Adam Ferguson will certainly do some financial analysis, but he usually makes a preliminary decision very quickly.

He will judge whether the movie is outstanding in the same genre, he will wonder if he knows how to sell the movie, and finally, he will judge whether the chance of success of the movie is greater than the risk of failure.

This greatly reduces the tedious review process, improves efficiency, and naturally does not have to raise so many people.

To put it simply, as long as there is sufficient financial guarantee, as well as the experience and channels for production and distribution, STX may launch a revolution in Hollywood. What STX lacks at this time is exactly what we can provide. I can't think of it. Adam's reason for rejecting our investment. "

Yang Cheng agreed with other things, but Donna said that he would start a revolution, which is a bit exaggerated, revolution? Whose life was it? Big six?

Not to mention, one Disney is enough for STX to look up for decades.

"Let’s talk about it first. It’s best if you can talk about it. No, let’s talk about it. However, after communicating with you, our position on STX is just to make up for the gap in our investment in medium-cost movies. Once we accept us The investment must be developed in accordance with our plan. I don’t want to see an ambitious STX~"

Donna nodded without thinking, "Of course~"

"Well, I agree. You are responsible for yourself. If you need help, please contact Eddie."

"Thank you boss for your support~"

"No thanks, all for the company~"

Yang Cheng turned to look at Eddie, "How did you talk to Richard Plepler?"

Eddie sternly said, "Richard is very interested, but he now has more choices~"

Yang Cheng frowned, "Someone throws an olive branch at him?"

"Yes, Apple invited Richard to join Appletv to participate in the construction of streaming services, and of course Apple's homemade dramas."

Yang Cheng breathed a sigh of relief, "I believe that smart people should know how to choose, how to watch Appletv, and CW TV station has no future."

Eddie smiled and said, "I think so too, but Apple has made great efforts this time and offered a sky-high salary. I didn't match it."

"why?"

"I think Apple is a typical person who is stupid and has a lot of money, relying on his own cash flow to dig people around. In the past few years, I have offended many people in the circle, and I believe that Richard will make the right choice if it is for Money, even if he comes to CW TV station, he will be poached away after a few years. I don’t think asking him for transition."

Yang Cheng nodded with satisfaction, "You can be so sensible. This is great. You can figure this out. I haven't said anything about Mark anyway."

"Know the boss~"

. . .

After chatting with his right-hand man for a while, Yang Cheng suddenly let Liu Junyu in, "Go and print out a document marked Merlin on my computer desktop, 4 copies~"

Liu Junyu did not dare to delay, and soon returned with four freshly-produced documents, and handed them to everyone one by one, only to see that Yang Cheng had not given further instructions before leaving.

"Several people, just got together today, so let's discuss it. This is the information I only received recently. Regarding the Merlin Entertainment Group in the UK, please read the information first and tell me your thoughts after reading it."

This information was given to him by William. This guy recently engaged in a castle real estate project with Hugh Grosvenor. Their first real estate project has been launched. The construction team has given it to Yuanshan Capital. The British branch, since Yang Cheng bought Liverpool, the branch has not only grown a lot, but the business has never been interrupted. Everyone is happy with it. The continuous business represents continuous profits, and no one is tired.

Closer to home, when William and Grosvenor were investigating the land resources of British castles, they stumbled upon a castle theme park, owned by Merlin Entertainment. They found it very valuable, so they collected information and sent them to Yang Cheng. Whether or not to follow this model to develop entertainment projects is more fun than simply real estate.

But Yang Cheng's focus was different from them. They only saw a simple castle paradise, but Yang Cheng's eyes included the entire Merlin Entertainment.

Nowadays, New Era Media’s layout in the entertainment area is almost complete. If you have to say something, it may be that it has not been completed in the peripheral development, and the theme park is definitely the highlight of the peripheral development of the film and television project.

When Yang Cheng and Donna were chatting before, they also talked about preparing to build their own theme park, but this matter was shelved for a simple reason: the number of copyright IPs under New Era Pictures was insufficient, and the theme park lacked content.

But being unable to develop for a while does not mean that it will never be developed. The park will be built sooner or later, but the time is not ripe enough, but the emergence of Merlin Entertainment has given Yang Cheng a better choice.

For a long time, people’s impressions of theme parks are nothing more than Disney’s, no more zoos, ocean parks, including Yang Cheng, but after reading Merlin Entertainment’s materials, he found that his thinking was too limited. Can still play like this, the variety is so rich.

He felt that he had lived on a dog for both his life, and he couldn’t help it. Adding a piece before and after going to the amusement park counted with one hand. The sorrow of a single dog was that there was no money and time before, but now that he has money and time, But I don't have much interest in amusement parks. I always feel that it is a place where children go, too naive.

But from the perspective of a businessman, this is precisely the point. What is the best money in the world? Answer-women and children are best to make money!

Merlin Entertainment is second only to Disney, the world's second-largest family attractions entertainment industry leader, and the first in Europe. It was established at the end of the 20th century. After more than ten years of development, it has 124 attractions, covering 4 continents. 25 countries.

And unlike Disney's realization of the entire industry chain layout around animation IP, Merlin Entertainment focuses on branded family attractions entertainment operations. Through original creation, mergers and acquisitions, and licensing cooperation, it has included a group of the world's most famous IP brand matrix, such as the well-known Legoland, Madame Tussauds, SEALIFE, London Eye, Alton Tower, etc. are basically entertainment brands that people are familiar with.

Donna looked at the fastest speed. After putting down the information a few minutes later, the paper still had some warmth, and the corner of her mouth was smiling. It was obvious that she had fully understood Yang Cheng's intention.

But there was no rush to speak. After both Ryze and Eddie had read and put down the files, they said, "I think Merlin Entertainment is good and suitable for our acquisition. After reading the information, I found Merlin Entertainment's operating model is very interesting. , Their potential is completely inconsistent with the current stock price, and there is a lot of room for appreciation in the future."

Eddie had no objection this time and agreed, "I agree with Donna. I think Merlin Entertainment’s management structure is more advanced than Disney. The key is that we can’t imitate Disney’s model. We can’t make a lot of animation in the short term. IP."

Ryze was the slowest watch just now because he looked at it in detail, especially the part of the management structure that Donna and Eddie pointed out at the same time. He took it seriously, "First of all, Merlin has continued to invest in its existing attractions. Add new projects to various attractions to expand the passenger flow capacity of existing attractions, visitor visits, and further increase prices. At the same time, the "price package" method will be used to strengthen the synergy between attractions.

In addition, Merlin Entertainment has also fully tapped the demand for short-distance travel consumption. While expanding the global short-distance travel projects, it has also continued to build themed guest room facilities for its theme parks to stimulate users' short-distance travel accommodation needs.

Most importantly, as Merlin's trump card, Legoland's global expansion plan is also continuing to advance.

Finally, steady strategic acquisitions are also one of the engines of Merlin Group’s expansion. I admire their actions in Country Z, which are more grounded than Disney.

As the world's largest emerging market, Country Z has become Merlin's primary goal of global expansion.

According to the data, Merlin Entertainment has opened 7 attractions including Madame Tussauds, Lego Discovery Center, SEAALIFE Aquarium, etc. in Country Z.

In the next few years, more ace projects will be introduced, including Peppa Pig theme park. I think that in the new millennium, Pink Piggy is far more attractive to children than Mickey Mouse and Donald Duck. "

Ryze’s words aroused the high agreement of the other two. Donna said with joy, “Boss, Merlin’s strategy actually coincides with ours. To some extent, New Era Media is also moving towards a steady merger and acquisition route. With the successful acquisition, the running-in between the two parties is not a problem at all."

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