Chapter 1772： History of riches

"This time the founding of the People's Republic of China shocked the world's jaws, right?" Saul said gleefully.

Yang Cheng curled her lips, "To be honest, if I didn't participate in it, I would be shocked. Are all Americans crazy? They chose such a crazy person~"

"You’re right. I’ve seen him a few times before and he’s just crazy, you know? When I first met, he even said to me: Hey Rector, your muscles are awesome, you should go to a movie ."

Yang Cheng complained, "You should be thankful that he didn't let you sell his muscles to him."

"Ha~ he prefers to buy golf courses~"

The two of them spit out Comrade Jianguo from start to finish, not even letting go of his hair.

"By the way, Roy Gallo will hold a cocktail party at the Palace Hotel tomorrow to introduce his new wine. In addition, he will let out the wind and say that he wants to draw a successful conclusion to the story. Do you want to go?"

Yang Cheng was a little bit drunk right now, and didn't remember who it was for a while, "Roy Gallo? This name is a bit familiar~"

"Damn, can you forget such an important character?" When he said this, he was not solemn at all, but with a trace of abuse~

Yang Cheng met his eyes and suddenly remembered, "Wait, is it from the Gallo family?"

Sol snorted, "His two uncles don't recognize that his Gallo and their Gallo are the same last name."

Yang Cheng smacked, "Is it the son of Joseph Gallo?"

Saul shrugged, "Yeah, Joseph's son, now he is back for revenge. Believe me, even for gossip, people in New York will gather in the Palace Hotel tomorrow. Don't miss this good show~"

Yang Cheng laughed and said, "Don't worry, even if there is an earthquake, tsunami and tornado tomorrow, I will be there on time. Remember to leave me a good place. I want to listen to the story. I feel that this story of decades of entanglement will finally come to an end. Up!"

"No problem, buddy, we will definitely stand in the first row. By the way, I have to call Conrad. He will definitely not miss this good show.

You're right, otherwise Roy won't mobilize all the people in New York. "

The two of them talked for a long time in this cloud and mist, and they couldn't understand even if someone who didn't know was killed.

This incident started more than 80 years ago when two Italian-American brothers suddenly passed away because of their parents. They became impoverished and almost too poor to eat.

They had to find a way to survive. They decided to use the only 900 US dollars and the 5,000 US dollars borrowed from a relative to invest in a new business that sounds incredible to outsiders-wine making.

You know that according to this version of the story, they have never made or sold liquor before, but they have unlimited confidence in the prospects of this market.

With story one, there will naturally be story two, which will be discussed later.

Because the prohibition that has been implemented for more than ten years is about to end, this prohibition is an experiment of the good wishes of the Puritans, but it has spawned a lot of social crimes, and the Americans' enthusiasm for strong alcohol has not been affected much, so the brothers I feel that as long as I brew wine, there must be a market.

This American Dream, praised by countless people, has one of the most amazing places. When they were preparing to make wine, their brother Ernest found a book covered with dust in the basement of the University of California Davis library. The pamphlet is actually a manual for wine making, which records in detail all the materials and processes required for wine making.

As a result, the brothers quickly mastered the winemaking technology and invested in this new venture, and they were not afraid and conscientious in the decades of hard work.

Even if the whole process is extremely long, but in the end, they created the country's largest and most profitable wine company in the United States.

At the peak of the Gallo wine industry, they occupied nearly half of the West Coast market, and in 2005, they created a miracle of $2.7 billion in sales. Even today, the Gallo wine industry is still considered to be the world's sales. The largest liquor seller.

Does story one sound dreamy? Very inspirational? Very chicken soup?

However, story two is the most exciting.

Story two makes up for some omissions in story one. For example, the Gallo family has not only two brothers, but three brothers. The youngest brother is Joseph Gallo, who is Roy Gallo’s father, Joseph Bernister and Julio Jr. I am 10 years old, but I have never had the opportunity to participate in company affairs from the same starting point with them.

In the second story, the Ernest brothers did not start from scratch, and they were not too poor to eat. Instead, they took over the mysterious wine company established by their father more than 20 years ago. However, that period was the peak of Prohibition. , Therefore, this mysterious company can only exist underground, and it was not until the revocation of Prohibition that it was moved to the table by the brothers and became known to everyone.

In this version of the story, Ernest and Julio are not perfect representatives of the American dream. They are nothing more than secular snobbery and ambitious entrepreneurs. They deliberately create poor origins and portray themselves as self-made'stalwarts'. The image is actually just to sell alcohol, of course, it may also be to cover up some family secrets that cannot be revealed.

And squeezed their youngest brother out of the parents’ inheritance list.

Especially Ernest, he was portrayed in the story as a villain who committed all kinds of tricks and did no evil. For the benefit, he did not hesitate to suppress his own brother, so Joseph did not dare to use the surname Gallo.

Finally forced to helplessly, Joseph, who plucked up the courage to stand up, seemed to be a modern, male version of Cinderella. He wanted to fight his two evil brothers to the end. He could find his own family identity, and find that he should inherit. Property, retrieve the dignity of the surname Gallo.

It’s a pity This struggle is doomed to failure. He died due to worsening illness and mental humiliation. During the trial, he bluntly accused himself, either directly or indirectly, by him for decades. The brothers were tortured mentally and physically.

Even at the age of 80, Ernest and Julio took Joseph to court for an unpleasant matter and accused him of not having the right to use the name Gallo, and demanded that he prohibit the use of the name Gallo. He opened a cheese sales enterprise.

They also publicly slandered Joseph's cheese as "junk" and even potentially harmful to the body. They also claimed that Joseph did not join their wine group decades ago because he did not want to join.

In the end, the Ernest and Julio brothers won the lawsuit in the federal trial, and the judge determined that Joseph was trying to obtain financial benefits from his brother's reputation.

And once again successfully dismissed Joseph's counterclaim for obtaining a third of the family's property. The judge also found that Joseph had no evidence to prove who was telling the truth half a century ago.

In other words, the two versions of the story failed to get legal support.

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