Chapter 1780： Dry dew winery

"No matter what, we must go through a wave of price wars. In terms of capital, we haven't lost anyone yet."

Ryze, a descendant of Ah San, didn't know when he had American dominance in him, maybe after following Yang Cheng?

Look at what this said, I have never lost anyone in terms of funding. This kind of domineering words used to be the protagonist's lines, but now they have been snatched by a supporting role. Is there any reason?

Yang Cheng slandered for a while, and then said, "Since you have identified fast food wine, do you have a goal? You can't start from scratch?"

"To be honest, the fast-food wine, that is, the popular red wine brand, is really not worth our investment. If we have to say, the brands of Gallo Chateau can be used, and the products basically cover the range below $30."

Yang Cheng was speechless, "Speaking of which, your suggestion is to buy Gallo Winery directly?"

Spread his hands together, "My answer is also very straightforward-no money!"

First of all, it is impossible to sell; second, even if it is sold, it is impossible to be cheap. Refer to the market value of Constellation Group, divide by ten and multiply by two, it is almost the value of Gallo Winery. Of course, the acquisition cannot be acquired at the original price. It has to float upwards by about 20%. How much is this?

Forget it, I can't afford it.

"How about Constellation Group?"

"Constellation Group is now focusing on beer, isn't it necessary to re-adjust its strategy after buying it?"

"I mean, the Constellation Group can hold a small amount of it, and it's enough if it can hold it. We will complete the layout first, and then consider adjusting the strategy."

Yang Cheng asked Liu Junyu, who happened to come in, to make himself a cup of tea. The stamina of the red wine was found, and he needed to sober up.

"I think the market value of Constellation Group is a bit high. In the short term, the market value can skyrocket with frequent acquisitions, but this is not their true strength.

If you are not looking for a listed company to acquire, it is better to acquire Baifumen. "

Balvenie is one of the largest wine giants in the United States, and is as famous as Gallo, but one produces wine and one main spirits. The business of Constellation Group is more complicated, and there are businesses in all categories of wine.

Not long ago, Balvenie announced the acquisition of three major single malt whisky brands in Scotland at a sky-high price of 285 million pounds, which caused a sensation inside and outside the industry.

We must know that this Balvenie shot will completely change the pattern of Scotch whisky.

Ryze also knew the news and smiled bitterly, "I have to admit that I am a big fan of whiskey, and I am very upset with this big purchase by Baifumen."

Yang Cheng wondered, "Why? Anyway, these three brands have a stronger family backing, and the future development is worth looking forward to."

"I'm worried about the chaos of Balvenie. One of the three brands they bought is Grandona, one of the oldest distilleries in Scotland. It retains the most original whiskey brewing technology and is talked about by people. Tao."

Yang Cheng nodded, "I know that it is the last winery in Scotland that uses the traditional direct-fired coal distillation process. The Grandona products on the market today still retain the characteristics of direct-fired distillation, except for direct-fired coal. In addition to distillation, Grandona is also a winery that insists on using high-quality sherry barrels for aging.

The combination of direct coal heating and sherry barrels is an extremely traditional style that is rarely seen in the Scotch whisky industry today.

Gives Grandona an elegant, rich and full-bodied style, and also makes it one of the typical representatives of Shirley flavored whiskey. "

Rezby gave a thumbs up, "Yes, Boss, Sherry Whiskey is Grandona's trump card, but I am worried that Balvenie will forcefully change their style."

Yang Cheng frowned, "Isn't it? Can Baifumen be so stupid?"

"It is very possible. After all, the traditional process takes too long and the output is not high. In order to make money, maybe Peregrine will come up with a way to use machines instead of workers to make wine. By then, the Shirley whiskey will have a rich and cold taste. Who would like the metallic taste?"

"Well, I just said casually, Balvenie is not suitable for us, after all, our goal is wine, and the spirits business can consider getting involved in the future."

Ritz frowned slightly, "How about the Chilean Dry Dew Winery?"

Winery Winery is the largest wine group in Chile and one of the oldest wineries in Chile.

The winery was founded 50 years longer than Gallo. Today, the vineyards of the winery are in almost every valley in Chile.

In addition, Château Ganlu became the first winery in Chile to be listed on the New York Stock Exchange. Its products are sold at home and abroad, and its annual net profit exceeds nearly 50 billion Chilean pesos.

Well, this number is actually not that big, only more than 60 million US dollars.

However, the sign of Ganlu is loud enough, and it also originated from a ghost story. At the end of the 19th century, when the founder, Mr. Ganlu, heard a winery worker talk about demons in the wine cellar, he had an idea. , Just take this matter seriously to publicize.

With such a Yang, the thief did not dare to steal his wine, so he founded the brand of Red Devil.

Among the major brands of Dry Dew Winery, the Red Devil series of wines should be the winery’s low- and medium-priced products. They are relatively cheap but have a good reputation. There are many awards in competitions, and they are often used in major scoring systems in the world There are scores close to 90 points.

In addition, Qianlu also has a mid-to-high-end brand similar to Mojue. The product line is very complete. The most important thing is that, as a representative of New World wine, Qianlu has a relatively high reputation in country Z, which can avoid The embarrassment of zero-start propaganda.

Yang Cheng took a sip of the tea and nodded slightly, "This brand is good, you can consider it, but are Chileans willing to sell it? This is a national treasure brand."

Ritz has a bitter face This is also the reason why I didn't mention Dry Dew Winery at the beginning. Chileans are probably not willing to hand over their national brands. "

Yang Cheng turned on the computer, called the Qianlu Winery stock in the software, and glanced briefly, "It's cheap, only a few hundred million, much cheaper than Constellation Group."

"It's not about money~"

"It's about money. If it's cheap, it means we have more room for activities. If 1.5 billion won't work, 2 billion will be worthless in the face of profit."

This cannot be denied, it is a fact.

However, Yang Cheng also dared to speak so loudly because he made money by dumping arms recently. When he had only tens of millions of cash in the book a few days ago, he would not speak like that.

To be honest, tens of millions of dollars is a huge sum of money in the eyes of ordinary people, but in the eyes of Yang Cheng, it is no different from only a few dozen dollars left.

This is the same reason that when a certain star was the poorest, Kari only had 1 million~

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