Chapter 1892： Don't mess around

There is an inconspicuous building on a secluded road near the market, with a clear English sign on the arch: Slave Market.

This is the famous place where slaves were sold in American history. More than three hundred years ago, thousands of black people were stuffed into boats like cattle and were picked up and sold naked.

The black mother-like figures in "Gone with the Wind" can be seen everywhere in Charleston: big round eyes, thick lips, chubby body, tall buttocks.

It is said that as long as you spend money, you can find out where your ancestors came from, but most people are unwilling to spend this money, are they crazy? Did you find out relatives with the Queen of England?

However, even though the era of black slave trading has long passed, Charleston still feels the boundary between blacks and whites. There are very few intermarriages between different skin colors. The cultural level, family income, and residential area are different. In fact, it is not only Charleston. , New York, Los Angeles, are the same, the disparity between races has never been resolved by bills.

After strolling around the famous attractions, Charles took Yang Cheng and the others to his vineyard. Compared with the manor in the west, Charles's manor was worse in terms of scale and technology by a century.

No way, the climate here is really not suitable for growing grapes. Charleston belongs to a typical subtropical monsoon climate and is not suitable for growing wine grapes.

At present, the global distribution of wine-producing regions is mainly concentrated in the marine climate, Mediterranean climate, and continental climate.

The annual average range of oceanic climate temperature is low, because the summer is warm, the winter is mild, the contrast between the highest and the lowest is not much, and the rainfall is heavy, and the ripening cycle of grapes will be longer at moderate temperatures.

Marine climates are generally close to large-scale water resources with more cloudiness. The growing season has more rainfall than Mediterranean and continental climates. It is suitable for cultivation of medium-bodied and medium-alcohol varieties, such as Bordeaux and Mies in France. Card, Spain's lower bay and other places.

The annual average temperature of the Mediterranean climate is also low, also because the summer is warm and the winter is mild, but the summer is very dry, and the main rainfall is concentrated in the winter.

This dry, sunny weather during the growing season is suitable for most grape varieties, especially some red wines with rich body, full structure and mature tannins.

This condition covers the entire Mediterranean region, as well as the West Coast of the United States, most of Chile, many places in southeastern Australia, and some places in South Africa.

The continental climate has a high annual average temperature range, because summers are hot and winters are cold. This climate is mostly inland, far from the ocean, such as Mendoza in Argentina and central Europe.

In the Champagne area and northern Germany, the daytime is long, but the autumn temperature drops quickly, the grape growing season is shorter, and the sun and heat are less. Therefore, it is only suitable for early-maturing varieties such as Riesling and Pinot Noir.

The risk of mildew in the continental climate is low, so it can be picked late, allowing the grapes to mature in a longer autumn period, producing some effects of the Mediterranean climate, and the cold climate conditions make the flavor components more concentrated, late-picked white varieties It has a higher potential alcohol content and can make sweet wine.

Tropical and subtropical climates are the least suitable for the growth of high-quality grapes. Although some production areas are located in mild or close to the ocean latitudes, such as Charleston, the lack of winter dormancy prevents the accumulation of carbohydrates and shortens the life cycle of wine. Can not produce good wine through aging.

Such climatic conditions have almost blocked the possibility of growing grapes in Charleston. Battelle

However, Charles is facing a situation that forces him to make changes. Traditional plantations have no "money". At present, only grapes can produce economic benefits. However, Charleston is not suitable for growing grapes. .

This is the reason why Charles keeps running around. Since Charleston is not suitable for planting, he will go elsewhere to plant.

While visiting the vineyard, Charles asked about Yang Cheng's current situation. The last time the two met on the west coast, they didn't know what happened afterwards.

Yang Cheng said, "Almost all of the acquisitions have been acquired. At present, my team is contacting the Agapanthus manor in Chile. Fast-selling wines must increase production."

Charles asked, "Is it the Agapanthus, one of the top ten wineries in Chile? I have drunk their wine, which suits the taste of young people."

"Yes, but my positioning of Bai Zilian is to appear in restaurants, not supermarket shelves. In addition, Bai Zilian may become the main force in the future market of Z country."

Charles put forward a different view, "Go to Country Z? The wine market there is too messy~"

Yang Cheng said, "Before Hollywood entered Country Z, the film market there was also chaotic, and there was almost no future. But now you look at it? It is a matter of time to replace the United States as the world's largest market."

Charles still shook his head, "I think it's more difficult. People in Country Z don't accept wine very much~"

Yang Cheng waved his hand, "This is a matter of habit, because most consumers know nothing about wine, making it difficult to judge the value of a certain wine. Moreover, there are many wine brands and prices are often not transparent, which undoubtedly increases consumption. Difficulty of purchase.

Therefore, there are two extremes. Those who buy cheap wines are only cheap. This part of consumers think that wines are similar. The cheaper the wine, the higher the cost performance. Therefore, there are many very low-priced wines on the market, most of which are very low-quality wines. Even wine made with grape juice and alcohol;

As for those who buy high-priced wine, feel at ease This part of consumers buy wine based on the idea that the more expensive the better because they lack the ability to appreciate. Therefore, there are many high-priced wines on the market, but the actual cost is very low. High-end" wine.

Of course, the fundamental reason for all this is still not like European and American countries, which have a long tradition of drinking wine, and in country Z, the market share of liquor far exceeds that of other wines.

But the market can be cultivated slowly. I have the patience and time to wait for the market to mature. In fact, I think this stage has accelerated in country Z. "

Charles was thoughtful. He felt that Yang Cheng's words gave him a new idea. At the beginning, he was more concerned with the quality of wine, because in Europe and America, the quality of wine is not good and cannot be sold.

But what if it is sold to country Z? When this unpleasant thought arose, he did not dare to look at Yang Orange.

Who would have thought that before he said it, Yang Cheng first noticed his anomaly, and reminded him with a slight warning, "I advise you not to mess around. Consumers in country Z are not fools. They cannot go if they want to make more money in the longer term." Crooked road."

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