Chapter 1899： Sponsor the World Cup?

Yang Cheng's eye on Mesa is not their size, but their share of the transportation at Dallas Fort Worth Airport. This is a nail he intends to insert in the American Southwest. If he wants to come in, someone will inevitably leave, and now this The subject just unfortunately chose Mesa Airlines. In fact, there is no contradiction between them.

But the contradiction between business has always been simple. What I want is yours, and you don't give it to me, then we are enemies and there is no discussion.

In front of the giant Delta, Mesa’s valuation of several hundred million is not enough. The difference between elephants and ants can be trampled to death at will, unless the ants collectively rebel. Unfortunately, the ants are ants after all. I got up, I don't know how many died.

But the problem is that this little ant hides behind the other two giraffes. If the elephant wants to trample the ant to death, it must knock the giraffe away. God knows if the giraffe’s long legs can kick the elephant, but it won’t let it. The elephant just passed the level easily.

The most important thing is that American Airlines, as the financial owner of Mesa Airlines, will sit idly by?

What should I do?

When Yang Cheng was meditating, she inadvertently scanned Tyrael's stubborn face, and suddenly had an idea.

One of the thirty-six plans was called Wei Wei and Jiu Zhao. In 354 BC, the famous general of Wei Pang Juan led a 100,000 elite to besiege Handan, the capital of Zhao State. Zhao was unable to resist and asked Qi for help. In view of the death of his lips and the cold of his teeth, Qi Jiang Tian Jihe in 353 BC Sun Bin rate 80,000 Qi Jun to save Zhao.

Tian Ji adopted Sun Bin's suggestion, instead of going to Handan, he led his army to the beam of Weidu. After learning that the whole army was shaking, Wei Jun rushed for rescue.

When Pang Juan and the exhausted Wei Jun entered the Guiling Mountains, Qi Jun set an ambush halfway and waited for work, easily defeated Wei Jun and broke the siege of Handan.

The method of system destruction contained in the plan of "surrounding Wei and saving Zhao" is still applicable today.

Since American Airlines and Mesa Airlines seem to be monolithic, they have to find a way to break down their systems first.

How to disintegrate? The best way is to let American Airlines take care of itself. When she looked at Tyrell, Yang Cheng's face was full of smiles, like seeing the big bad wolf in Little Red Riding Hood. The smile is called a oozing.

"Yang~Mr. Yang?" Tyrell shivered inexplicably, and called out cowardly.

Yang Cheng returned to his senses and hugged Tyrell's shoulders cordially, "Mr. Tyrell, I just thought about it seriously, and I think what you said is reasonable. As for the important hub of Philadelphia, Delta Air Lines should not be taken lightly. give up."

Tyrael stared at her and found that Yang Cheng was more fickle than women, and she just said no!

However, there is another problem. Unlike most city airports in the United States, Philadelphia Airport is owned by Philadelphia ZF and is a "state-owned enterprise". It has always been the largest airport in the greater Philadelphia area.

In recent years, the Philadelphia City Government has been increasing investment in the airport, including the expansion of a new cargo airport, and in conjunction with the upgrade of the supporting logistics system in the southwestern Philadelphia area, Philadelphia is vying for more economic benefits from the New York airport.

Without the need for expansion funds, Delta seems to be unable to get involved~

He asked Tyrell, "You tell me, how can Delta get a seat from American Airlines?"

After Tyrell was shocked, he finally calmed down and said to Yang Cheng, “I suggest you to open up new routes first, such as opening a direct route from Philadelphia to Lisbon, Philadelphia to Prague throughout the year, and also to Casblanc Summer travel routes such as Card, Morocco, Iceland."

"To Lisbon?" Yang Cheng didn't understand, is there a major event in Portugal this year?

"Yes, after the European debt crisis, Lisbon is recovering step by step from a sluggish national economy. Lisbon ZF is also working hard to support local enterprises and attract global entrepreneurs to invest and start businesses in Lisbon.

In the past 3 years, ZF has strongly supported starting a business, and Lisbon is undergoing renovation. Most of the buildings in the city center have been refurbished, and some new shops and restaurants have officially opened. Therefore, some overseas workers have also returned. Domestic work.

It can be said that now is the best time for Lisbon's real estate investment, tourism and business. This is definitely an opportunity for airlines! "

But compared to Lisbon, Yang Cheng seems to prefer Moscow, or the polar bear. Next year is the World Cup. As the world's most watched sporting event, the World Cup has a boost to airlines that is not comparable to a small Lisbon.

One idea after another was born. From the moment the plane took off, Yang Cheng's brain has not stopped.

But regarding next year’s World Cup, Yang Cheng does plan to do something, because he invested heavily in the relationship with sports clubs, Delta Air Lines has become closer to the sports world in the past two years, and can’t help sponsoring all sports clubs under Yang’s name. It also took advantage of the trend and reached a sponsorship agreement with many other well-known clubs. It can be said that it has spent money in the sports world, and the limelight once surpassed the local tycoon Qatar Airways in the Middle East.

Sponsorship of sports clubs by airlines is nothing new, and the limelight is brought up by the local tyrants in the Middle East.

In the Premier League, the most common airlines today are Etihad Airways and Emirates. As the sponsors of the two giants Manchester City and Arsenal, the brand effect of the two airlines has reached the extreme. No one knows the football fans.

And because of Yang Cheng’s relationship, Liverpool accepted the sponsorship of Delta Air Lines, but it was not a chest advertisement. This prime position was left to Jack Ma. He was fooled by Yang Cheng for tens of millions of pounds a year, but the result was The benefits are absolutely value-for-money. God knows how much energy it took Alipay to enter the UK.

But all this was solved with the simple chest advertising sponsorship. For this reason, Jack Ma laughed for two minutes without stopping when he was making a long-distance call with Yang Cheng, which made Yang Cheng think he was crazy.

However, although he did not get the Liverpool chest advertisement, but also because of Yang Cheng, Abramovich kicked the San star, who has been cooperating for many years, and accepted the sponsorship of Delta Air Lines. Now the Chelsea shirt bears the name of Delta on the chest. The name of an American airline debuted in the Premier League for the first time, and it accounted for two giants at once.

Although the history of airline sponsorship of football is short, the history of sponsoring other sports activities can be described as long.

In the United States, United Airlines has long been a sponsor of the Olympics, and Middle Eastern airlines such as Emirates have often sponsored other sports events in Europe.

Not only traditional airlines, but even low-cost low-cost airlines are not far behind in this regard. Southwest Airlines has sponsored many sports leagues and even painted NBA patterns on an airplane.

Of course, airlines often have to pay a lot to sponsor large-scale sports events.

In 2008, British Airways became the sponsor and designated airline operator of the 2012 London Olympics and Paralympics. The sponsorship amount was as high as 40 million pounds, which was 40 million pounds nearly 10 years ago.

The airlines are not taken advantage of. Since they dare to make a big deal, the effect is definitely positive.

Promoting airline products and brands with sports activities as the carrier, with a positive image and wide coverage, is enough to make a fortune.

It is important to know that sports activities have an extraordinary impact on people’s lives. Fans are more willing to buy tickets to watch games than to buy tickets for travel. Various events are held in turn around the world, and the popularity of pursuit is spread all over the world. This is in line with aviation Characteristics of the company's global operations.

It can be said that sponsoring sports events is the best way for airlines to contact passengers.

It is recognized that there are a lot of business opportunities behind every sport activity.

Some global sports events, such as the 2008 Beijing Olympics, attracted the attention of 4.7 billion people from all over the world. Such attention will allow airlines to sponsor hundreds of millions of dollars. It is estimated that it will not take long.

It is estimated that there is only the Men's Football World Cup as a sporting event comparable to the Olympic Games. In the 2014 World Cup in Brazil, 790 million people watched the World Cup, and the global audience exceeded 3.2 billion. The audience rating during the finals was as high as 87%.

High ratings have brought high exposure. How long has Emirates been established?

But because of their crazy investment in sports events, the name of Emirates can be said to spread all over the world. Everyone knows that there is a local tycoon airline in the Middle East. It has new aircraft, good service and good taste. It can be said that the aviation field is currently sponsoring sports. The most successful company in the event.

In the 2014 World Cup in Brazil, Emirates, Nike and Adidas joined the No. 1 sponsor echelon. The industry rumoured that the sponsorship amount was as high as 170 million US dollars.

In the top 8 of last year's Champions League, 3 teams were sponsored by Emirates. The outside world jokingly called this Champions League the "Emirates Cup."

Yang Cheng simply estimated that in order to get the official sponsorship in 18 years, the sponsorship fee would have to soar to 200 million or more.

After all, those who compete with Delta are all local tyrants with oily bottoms. Don't sign up if you are not prepared for heavy bleeding.

Not just 200 million Earn back in minutes!

Yang Cheng has this confidence, but the problem is whether FIFA is willing to sell this face.

If you say you are also under FIFA anyway, no, you are a member of the FA. The football is always the son of FIFA, right?

Doesn't FIFA take care of its own family, but instead take care of outsiders?

Having said that, it's really hard to tell, the ghost knows how greedy FIFA people are.

Now the FIFA boss is the big bald Infantino, this buddy is a gangster.

It may have something to do with his origin. When he was a child, he had no money at home, so he had to go to work-study programs and clean the train at night to collect the tuition for studying law at the University of Freiburg.

However, although he is studying law, he hopes to engage in football-related work. In fact, he has also played in the Swiss fourth-level league as a player, which is also the highest achievement of his player career.

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