Chapter 1922： Difficulty of reform

Whether it is South Korea or the United States, the film and television industry is really just a job, and it will not be taller than other jobs. If you don’t do it well, you will be ordinary people. If you do a good job, you won’t be disgusted by making more money. You can make tens of millions just by hustling. Some celebrities pride themselves on being aristocrats, and they are unwilling to even raise their eyelids when facing the lower rims.

God knows that a third-tier star said that when he was the poorest, there was only 1 million in the bank. How did you say this?

That’s all for celebrities. The qualities of many behind-the-scenes practitioners are also uneven. Some prop artists may not even understand the difference between the chairs of the Tang Dynasty and the chairs of the Qing Dynasty. The makeup artist is only an amateur level, and the lighting artist can give you an idea. Group of bright lights, but not a group of "ambiguous" lights.

In fact, it’s not that we don’t pay attention to the behind-the-scenes team. There is really no way to pay attention, because most crews put most of their money on the stars, because in a deformed market, the faces of stars are often more attractive than the quality of the drama itself.

The cost of a few major actors may account for half or more of the entire production cost. The direct result is that the cost of screenwriting, photography, editing, and scenes is severely squeezed.

Everyone eats noodles. If you eat big meat noodles, you can increase the amount. I can only eat Yangchun noodles with clear broth and little water, and some can only eat boiled noodles in plain water. Everyone is unbalanced. Over time, high-quality talents are forced. Go, there are a lot of low-level people who are eating mixed meals in the market.

It naturally lowers the overall quality level.

Of course, aside from other things, an excellent screenplay can at least be recognized by the audience even if it is filmed for its duties. In fact, the audience in Country Z is very satisfied, whether it is watching movies or watching football. It doesn't matter if the scene is almost the same, as long as you tell the story seriously, it is enough for the actors to maintain the basic acting skills, and you are not expected to make high-quality films every day.

Looking at the domestic dramas in these years, the works that make people's eyes shine from time to time are all the scripts.

If the director values ​​the script and puts the role of the screenwriter on an equal position with himself, then the director-centric system is not impossible.

But at present, it seems that the difficulty is relatively large, and this is also a problem left over from history.

The reason why country Z has formed a director-centered system is that for a long time in the past, the domestic film market has existed in the form of unified purchase and sales. The studios of various local and military units produced in accordance with quotas and were distributed by China Film. Distribution companies at provincial and municipal levels in various regions cooperated with the landing work.

This model was not broken until 1993 after the promulgation of "Several Opinions on Deepening the Reform of the Current Film Industry Mechanism".

So in an era when only the shooting is not about selling, and the market is completely dominated by the administration, the production unit does not need a producer at all, just a production director who is in charge of the money.

At the same time, because it is quota production and the number of people is enough, the production director who manages the money serves the director, saying that he is centered on art. In fact, it will inevitably become a copy of the administrative monopoly on specific matters.

After the adjustment of the system structure, affected by various factors, the output and coverage of domestic films did not immediately increase. There are only a few dozen films each year, and the number of cities covered by cinemas is also very small. For a population of 1.3 billion For large countries, what is the difference between such output and consumption and zero?

Therefore, we can see that the entire film market has only gradually become more market-oriented, and only tends towards it, because of the rapid development of commercial real estate and the adjustment of macroeconomic policies.

The density of administrative control is still relatively high compared to other industries. Administrative monopolies in some major links still exist, but the general audience does not know it. That is to say, the degree of marketization of the film industry is not enough, and it takes time for the endogenous system to mature. Therefore, in the short term, it is difficult for people in Country Z to see the birth of the "screenwriter-centric system".

It's really a good term to say that historical relics can be used for any problem.

But objectively speaking, there are two factors that cause the difficulties of reform: one is that it is not so good to let go all at once, and no one can afford troubles, and the other is the prevalence of the Frankfurt School in the country in the last century. By the way, the descendants of this school are called Birmingham School.

Although these two backward thinking have been eliminated, in the field of domestic mass communication, many theories of these two schools are still regarded as the main points of the managers. In other words, the thinking of the managers is extremely imprisoned.

That's why the position of producer was born in the United States.

The role of a producer in a movie is similar to that of a project manager in real estate investment. It is precisely because of the market competition and the project management model of the movie that this position leads to the existence of a movie in the production and distribution In, the highest decision-making power of daily work is entrusted to this position, not the director responsible for artistic creation.

The specific time process for the producer to exercise the highest decision-making power should be after the production company decides to invest and start spending on the online budget, before that, the revision of the script and the combination of actors and staff, the executive power is the producer’s, but the decision The power is in the hands of investors or executives of production companies.

Nowadays, the distribution work basically has little to do with the producers. The managers of the various administrative departments of large production companies have become more and more powerful after the 1980s.

Of course, in the nearly 100-year history of the United States, the role of a producer has undergone a series of changes, including to this day, it is difficult to generalize In short, the importance of this role is beyond doubt .

The project initiated by the producer starts from the script!

For so many years, the film and television industry has been calling for reform, reshuffle, and high-quality products, but most people's understanding is limited to-the investment is high, the special effects are no longer fifty cents, the service is becoming more and more refined, and the actors are beginning to use old dramas. The bones are broken, and the publicity has begun to increase the budget. Of course, this level of upgrade is a good thing, but it is not targeted enough.

Now more and more celebrities are beginning to move towards the roles of directors and producers, but very few can change their careers as screenwriters. A few years ago, they had a coat of arms. They wrote and directed and acted themselves, and they were all online. As a result, This buddy didn't hold his arms around himself, he was big, and he was tossing himself to death, otherwise he would have higher achievements.

But there are a few such stars. To put it bluntly, they still don’t have the basic literary literacy. It takes a lot of effort for them to read the script by themselves, so don’t talk about writing the script by themselves. It is estimated that at the end of the writing, they will have to find a tool to come back and start again. Time is meaningless.

But a good script can also be bought with money. Don't change it after you buy it. If you shoot it intact, you can at least guarantee a good commercial standard. Why not be criticized?

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