Chapter 1965： It's another year of Super Bowl

Looking at the American sports leagues, especially the development of the past three decades, the popularity of the NFL is as high as 36%, which is much higher than the NBA familiar to the Chinese. In this survey, the proportion of the NBA is less than 6%. Prior to this, MLB, a major league with a history of more than 100 years, was the most popular.

However, the achievements of the NFL League in the past 30 years are not trivial. It has continuously expanded the market scope, increased people’s awareness and understanding, opened the European League, held a regular season in the UK, opened an office in country Z, and even planned 08 A pre-season game was held in the Bird's Nest.

Speaking of it, rugby is still very popular internationally, and even India has its own league.

RB's X League also has a big finals every year. There are many people in Europe and South America. The international rugby league also regularly hosts the Rugby World Cup.

But in terms of influence, the NFL is undoubtedly the world’s first and most valuable club in the world. There are many NFL teams in the top 20. Unlike world-class clubs such as Barcelona, ​​Real Madrid and Manchester United, the NFL’s team value is undoubtedly contributed by local people. More, from this we can also see the NFL's influence in the United States.

The league is constantly trying to change the game and the rules to reduce violence as much as possible, such as penalties for helmet collisions. These changes have significantly increased the audience of rugby abroad. No one likes to watch it. It is a sport that must be played in every game, and it is exciting once in a while, and if it is too much, it becomes crooked.

But for Americans, watching the Super Bowl has become an annual holiday, making them happier than Christmas.

This is not just the number of ratings in front of the TV. Many Americans have a life-long wish to watch the Super Bowl finals on the spot, but they are all different, and many people will never realize it in their lifetime.

Many students are proud of being brought to the Super Bowl scene by their families. This bully can be blown for months.

It is enough to see that wanting to watch the Super Bowl live on that day is a very difficult thing, among which the staggering ticket price is a big obstacle.

Fortunately this year, in the secondary market, the average price of a Super Bowl ticket is around US$5,400, a slight drop from previous years.

This number two years ago, in 2015, the average ticket price of 9,723 US dollars, made everyone dumbfounded.

What happened that year? The first thing to note is that Super Bowl tickets are very, very difficult to buy. You are either a team star, a league sponsor, or an extremely lucky season ticket holder. Otherwise, almost no one can get a face value. Tickets are bought at the primary market, and almost everyone can only turn to the secondary market.

The so-called secondary ticket market is actually almost equivalent to buying tickets from the "scalpers." In the Super Bowl that year, the two players were against the Seattle Seahawks and the New England Patriots.

When there is still a period of time before the arrival of the Super Bowl and several teams have a chance to enter the final Super Bowl, if fans of each team are confident that their team will enter the Super Bowl, they can first find an agent to pay for the tickets. Deposit.

If the deposit was paid a few months ago, then at that time these lucky fans only need to pay the face value, which is almost $800 to buy the ticket. For the Super Bowl, this is simply rounding for no money. .

In the secondary market of Super Bowl tickets, generally speaking, in the first 14 days of the game, which is the day when the team is determined, the ticket price will begin to rise rapidly. Before the 14-day node, although the ticket price is already rising, At this time, generally speaking, most of the tickets have not been sold yet.

At that time, the league still held a lot of tickets, waiting for the time to be released to team players and sponsors, so these tickets have not yet entered the secondary market.

After 14 days, the team is determined, and the situation is different. This is quite understandable. The team will start buying tickets on the day of the die-hard loyalty, which will push the price up.

Then, usually as the match day gets closer and closer, the price will turn down. There are many factors. For example, some fans look at the ticket price while looking at the local hotel price and the air ticket price. Touch your trouser pocket and decide to forget it, why bother, not eating or drinking for the next two years for a game?

For the ticket scalpers, of course, the biggest worry is that the tickets have not been sold after the game starts, but it is a lot of money in their hands, so of course they will choose to lower the price when the game date approaches.

So generally when the game is approaching, the ticket price will suddenly drop.

In 2015, when the Seattle Seahawks decided to enter the Super Bowl, the scalpers began to receive a large number of orders. The scalpers are actually divided into two types. One kind of scalpers knows that they will definitely get a certain number of tickets and will press OK. Digital deposit

There is also a kind of scalper. Actually, I am not sure if I can get the ticket, but the deposit will be collected first, and then I will find a way to get the ticket.

For fans who buy tickets, the second type of ticket can be regarded as a future that may not be delivered. In most cases, because the price of tickets for the upcoming game will drop, then these scalpers' approach is equivalent to shorting. Collect a high-priced deposit and wait for the price to fall to buy, and you will earn a vote. In the history of the Super Bowl, this approach has been fine most of the time.

However, accidents flooded the earth, and there was a problem in 2015. In that year, ticket prices continued to rise, and the turning point of the decline did not appear for a long time.

Countdown 13 days, 3000 USD; 12 days countdown, 3,500 USD... After that, the price climbed all the way, 5000 USD, 6000 USD, 7000 USD... Anyone who knows some financial knowledge, or has done futures personally, will definitely understand the kind of self-holding Short positions are held, but the price is constantly rising every day. It is sooner or later that the position is liquidated.

At that time, many scalpers were like this, which shows how terrible the ticket trend that year was.

Why didn't the ticket price drop that year? Because the Seattle Seahawks, one of the participating teams that year, just won the Super Bowl in 2014, many scalpers thought that the fans would not be too enthusiastic, but they were obviously wrong.

On the other hand, that year the NFL league released tickets later than usual, which made the entire market nervous. Another big reason was that there were too many people who "shorted" tickets, and the bubble eventually burst. Up.

To put it bluntly, the scalpers in the United States are not deep enough. Everyone knows the rules of the game. Everyone is eager to get in. The result is that no one can make a profit.

In the end, many brokers can only pay high prices to buy tickets to meet previous orders. For example, a ticket agency website spent millions of dollars on this, and some websites chose to refund 200% of the original ticket price and compensate Airfare and hotel money for fans, that's it, cheaper than buying a Super Bowl ticket.

In Phoenix, Arizona, where the Super Bowl was held that year, a large number of fans gathered who thought they had tickets to watch the Super Bowl, but were disappointed to find that they had run for nothing.

After this time, there have been many changes in the entire Super Bowl ticket market. For example, the ticket agency website that just mentioned the accident has made many restrictions on the "short" scalpers-any seller selling tickets must provide it. You can only publish information if you have evidence of votes.

In 2016, the average ticket price of the Super Bowl dropped 52% year-on-year. Including this year, it is estimated that the ticket price in the next few years will basically remain around $5,000.

Of course, having said so much, for guests invited by the chairman of the alliance, there is no need to worry about tickets at all, let alone $5,000, it doesn't matter if you add two zeros, you don't need to pay for them anyway.

But this is only a small number of guests, who can be invited by Roger Goodall himself to sign an invitation letter, count them with both hands.

Today's Houston is a sea of ​​celebration. Cities are vying to host the Super Bowl in order to boost the economy. The chain reaction brought about by a Super Bowl cannot be dispersed in just a day.

There are diehard fans who will gather at the venue one week before the start of the game. During this period, whether it is staying in hotels or catering consumption, the stimulation of the local economy is immeasurable.

If the team they support eventually wins the championship, then these fans will stay in the local carnival for a day or two, so the entire Super Bowl cycle will have at least half a month's economic stimulus for the host city. For cities, this is an opportunity that will never be missed.

So Yang Cheng's idea of ​​letting Roger Goodall replace Minneapolis with Los Angeles is not so easy to realize.

Of course, how to persuade Minneapolis is Roger Goodall's job, Yang Cheng only needs to pay what Roger needs.

On the periphery of the crowded stadium, it is difficult for UU to read to walk, let alone the car, even if he can directly enter the stadium through the game channel, it will be delayed for more than an hour. There is no way, the fans are now His adrenaline is estimated to have soared to the same height as the players in the field. A little spark can cause a huge fire.

Although all the local police have been dispatched to maintain basic order, there are still quarrels and even fights everywhere. At this time, it is useless to reason with them. You can only pass by quietly waiting for the crowd to disperse.

Within a short distance of less than 1 kilometer, Yang Cheng witnessed three disputes with his own eyes. However, none of the crowds onlookers were frowning. Most of them had smiles on their faces. They even cheered for both sides, absolutely not watching the excitement. Too big.

After finally getting into the stadium, when I got off the car, I was stepped back three steps from the top of the boiling sound. You have to shout with your voice when you speak here. Don't worry, no one will scold you for your lack of quality.

The roaring sound is like someone hitting your eardrum with a hammer. Yang Cheng did a few open mouth movements on his own to feel better. Luo Yue covered his ears with a wry smile, and motioned Yang Cheng to enter the room quickly with his eyes. I can't stand it anymore.

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