Chapter 1970： Transform the town

Fresno is a famous agricultural city with many well-known agricultural enterprises, including Kraft Foods, Sunshine Girl Raisins, and Harris Beef, all of which have factories in and around Fresno.

Agriculture has created about 5.6 billion U.S. dollars in output value and about 20% of job opportunities in the region. As a traditional industry in the city, agriculture has brought many challenges while bringing huge economic income.

The extremely low income of agricultural workers has largely contributed to the area’s per capita income being much lower than that of the Americans in the same period and the average income of California in the same period, about half, and the high poverty rate.

In order to change the poverty situation, the city of Fresno is undergoing industrial transformation in recent years to reduce its dependence on agriculture. After years of industrial transformation, Fresno will gradually become a medical, education, and technology service center in the central valley of California.

But to change, the first thing to face is crime and poverty. These two words once became the theme of Fresno city center.

There are nearly a thousand violent crimes in the small downtown of Fresno, even if the average number in the past ten years is more than 600. After the middle and high class have moved away from the dangerous city center, the city center has become a gathering of poor people. Ground.

In 2015, there were only five dilapidated small shops and one casino in the entire downtown area.

This has also attracted the attention of the city ZF, and it has also made up its mind to change.

It was at this time that Yuanshan found Fresno ZF, and the two sides hit it off.

In order to run-in, the city ZF decided to use the first batch of 25 million US dollars to repair the roads and infrastructure in the city center.

In this small project, Yuanshan does not actually make money, but as an opportunity for cooperation, Yuanshan did not shirk it, even if it would take a few millions more for this.

The most important thing is the new station area planned by the city’s ZF, which is developed with the theme of the development within a five-minute walking radius of the future high-speed rail station. During the transformation of the old city, all parties in society include developers, owners, citizens, and ZF at all levels. participate actively.

Of course, as long as Yuanshan considers the issues of design and development, Fresno City ZF is responsible for the rest. If the old city renovation is successful, it will bring more business plans to developers and owners, and bring more to ZF. More taxation, and bring more entertainment options and job opportunities to citizens.

The entire construction period is about 2 years, that is to say, in 2019, the brand new Fresno will appear in front of people.

The transformation of a city has never been so simple, even if it is a small city, because Fresno’s city center is at the intersection of three major highways and the traffic is extremely convenient. However, due to public security and urban aging problems, dozens of During the year, a large number of residents moved to the northeast of the city.

The once crowded Fulton business district was once reduced to a shelter for homeless people.

In order to revive the downtown economy, the government negotiated with Yuanshan and decided to cooperate in the construction of new apartments, shops, hotels and refurbishment of historic buildings in the old downtown of Fresno. Large-scale real estate development is bound to attract a large number of white-collar workers. Residents and tourists patronize, if it goes well, the old city that was once spurned, Fresno city center will gradually recover.

As a once prosperous agricultural center, Fresno’s city center has many large, historic buildings.

For example, the local landmark building, the 104-year-old Lowell Building, was leased by the Fresno County ZF Prosecutor's Office before the renovation project started, and a long-term lease contract worth 15 million US dollars was finalized.

The county procuratorate invested an additional 2 million US dollars for the overall renovation, which is within the scope of the Yuanshan contract.

In addition, Fresno has many historical building renovation projects including the Bank Building and the downtown church. Renovating and transforming the existing historical buildings not only saves construction costs but also contributes to the preservation of the city’s culture and attracting tourists. The key is save money.

For Yuanshan, no matter how small a mosquito’s leg is, it’s a small project that earns 500,000 yuan. In the entire contract, there are hundreds of similar small projects. Even if Yuanshan does not do it by itself and outsources it, there is enough. Profit is credited.

The real big head lies in the white-collar workers who are attracted. Generally speaking, white-collar workers generally do not consider living in downtown Fresno. Like most American downtowns, downtown Fresno once became criminals and street sleepers. Paradise.

In order to attract white-collar workers, Yuanshan will develop a series of residential quarters with slightly different grades. These new communities focus on safety facilities, provide closed management, camera monitoring, security patrols, and alarm systems.

Thousands of white-collar workers are enough to digest the properties of these communities, and fools know how lucrative the profits are.

And because of the high housing prices and living expenses in the San Francisco Bay Area and Los Angeles area, more and more people are considering leaving the big cities.

Fresno, as a small and medium-sized city with moderate housing prices and complete urban functions, is absorbing a large number of new residents.

In order to increase the attractiveness of Fresno to new residents, Fresno has spent a lot of money and energy to improve the educational environment in addition to rectifying the hardware facilities.

In addition, it also used tax advantages to win the settlement of large companies. For example, after the contract was signed, the city ZF discussed with Yuanshan to move the headquarters of Yuanshan Real Estate to Fresno, which also provided very preferential taxation. policy.

Prior to this, the Mayor of Fresno also announced to join the competition for Amazon's second headquarters, promising to use all taxes on Amazon's development and provide vast land.

But in the end it failed. But the fame has also started, including Amazon's California Distribution Center, Bauer Energy, and Victor Investment Group have settled down. Thanks to the addition of new companies, Fresno has absorbed a large number of middle-class people. Class, the consumption power brought by these people is the dividend that Yuanshan wants to eat.

In addition to ordinary residents’ money, another major profit point of Yuanshan lies in small merchants. Yuanshan Bank will enter the Fresno city center and launch a micro-loan project with the city’s ZF. Yuanshan Bank will separately provide 10 The US$100 million line is used to provide a low-interest loan of US$50,000 to small businesses in the city center to encourage small businesses to invest in restaurants, shops or open offices in the city center.

The start-up capital of US$50,000 will attract many local Latino families to open restaurants and shops in the city center. In the future, Fresno city center will gradually form a Mexican-style gourmet shopping street.

The shops rented by these small merchants belong to Yuanshan Real Estate, and the start-up capital is Yuanshan Bank. It is even possible that the house they will live in in the future is developed by Yuanshan Real Estate.

Simply put, 70% of the income of these small businesses and their families in the future will be contributed to Yuanshan Capital.

Your taste, your fine taste!

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