Chapter 1984： Product is king

Plepler also hesitated slightly before nodding his head. He could agree to the request of Yang Cheng, the new boss, and he had to give it face.

Moreover, his impression of Long Ma is not bad. Although this girl has a strong desire to be popular, after all, Quan You's large-scale performance may not be acceptable to most people, but this girl has never done anything to let him. Activities that feel disgusting or offensive.

As for her relationship with Yang Cheng, Plepler thinks it's better not to understand.

Yang Cheng was silent for a moment, and said solemnly, "There are two things, I have to remind you. One is the issue of scale. CW TV and HBO are not the same. Like Quan You, CW TV is not. Broadcasting is allowed, of course, if you are confident, you can put it on our premium cable channel."

There are currently three types of television stations in the United States: one type is public television stations, including ABC, CBS, NBC, FOX, CW, and PBS. The feature is that they do not charge and can be watched by turning on the TV;

One type is cable stations that require a fee, which are divided into basic channels such as AMC, FX, syfy, and CNN, which can be watched after paying, and advanced channels that require age restrictions in addition to paying, HBO, showtime, starz All fall into this category;

The last category is network video platforms, including Netflix, Amazon and hulu.

Because of the free nature of the public station, adults and children can watch it, so it determines its trend for all ages. It must be family friendly, and it must not be too revealing or even swearing.

Although the basic channels of cable stations have to be charged, in order to attract more viewers, including parents, they will also take the initiative to control the scale, so that parents can use them comfortably and children can watch them at ease.

But HBO is a premium channel of cable stations. They can't be watched by paying money. They have also gone through age restrictions and encryption, which determines that they can abandon the children's market and let themselves go in the adult world.

So this is why the scale of HBO's episodes seems to be quite large. Although there is no children's market, such a decision makes adult viewers more willing to pay for HBO. After all, who wants to watch shows that swear words must be silenced. It doesn't matter if the person abandons the children, the adult is the main consumer.

But Plepler was prepared for this a long time ago, "Don't worry, I have considered this, and since I have agreed to Eddie to come to CW TV, it proves that I am ready to challenge the wireless station. The audit scale is not a problem."

Yang Cheng was satisfied with his self-confidence, "Very good, then I won't talk nonsense. The second is to deal with Netflix's impact.

Your predecessor did a very bad job in this area. Even if he has some experience in management, I have to reluctantly give up. What I need is a leader who can face the impact of new media. "

Speaking of this topic, Plepler's face twitched.

"Before that, I participated in an Internet conference and quarreled with Reid Hastings, the founder of Netflix. He unabashedly provoked the camp of traditional TV stations including HBO.

He said that their subscription revenue surpassed HBO, even though HBO is much better than them in profit and Emmy Awards. "

After a pause, Plepler sneered, "It looks like this is a scene of rapid growth of new media companies and rapid decline of traditional media, but in fact it is not the case. HBO's quarterly revenue has increased by more than 15%.

This means that the number of subscribers has been growing, and the total number of subscribers worldwide has reached 127 million.

Moreover, HBO has basically doubled in the past five years, and the annual growth rate will hit a new high.

So to say that HBO has been impacted is definitely a wrong judgment. Of course, compared to the New York Times, they have indeed surpassed a lot. "

Plepler took a deep breath, "After all, it is the world where the product is king. As long as your products and content are well done, it doesn't matter what new media or old media it is!"

That’s right, the product is in the TV drama market, and really good content means everything.

The essence of the market is to solve the scarcity, but if your content is really super good and the market cannot find a substitute, users still have to come to you.

HBO has won a total of 463 Emmy Awards, while Netflix has only 3 times. Think about the American dramas that have been wildly planted by foreign netizens over the years, such as "Game of Thrones", "The Sopranos" and "Brothers". This is how HBO can The most important reason for living well all the time.

Channels Compared with the Internet, cable TV is an old channel, but cable TV is still an effective and cost-controllable channel.

Although intermediaries will reduce HBO’s profit margins, from a technical perspective, cable TV can effectively reach almost all target users and provide high-quality viewing experience. It rarely needs buffering. If it is such a channel, who cares? Cable TV or the Internet?

For traditional companies, technology companies have two aspects that are most terrifying: one is that they have changed channels through technology, and the other is that they have changed products through technology.

However, for a really good TV series, technology is not the decisive factor. Good directors, scripts and actors are the only factors. Although Netflix has also produced popular series like "House of Cards", there is nothing in it. There is too much technology. To put it bluntly, there is no technical content. It depends on the script and the superb acting skills of the actors. The so-called big data cannot make a mediocre director make a good TV series.

Just like a doctor of Jiaotong University, he came up with a formula to challenge Lao Guo, this is the most ridiculous!

How did Lao Guo step on the physical cross talk in the first place? Didn't it rely on cross talk itself?

It's all the same. In the past few years, Netflix has indeed achieved amazing growth through online platforms. Its revenue and number of subscribers have surpassed HBO, but this does not mean that Netflix has defeated HBO. This is the positioning of the two companies. A company with a completely different business model.

The fact is that Netflix can get it right. UU Reading has only two popular self-produced dramas, and only three Emmy awards have been recognized by the industry. Netflix’s real business model is like Wumart at home. Inexpensive supermarkets, a large amount of video content is collected, and users choose with their own energy and preferences.

HBO's business model is boutique stores, only in core areas, providing high-quality products, selling prices are also higher, of course, users do not need to spend too much energy to select products.

It's useless than others. Just look at the net profit. HBO's net profit has exceeded 500 million US dollars, while Netflix has not exceeded 100 million.

From a competitive point of view, Netflix’s advantage is that it has a relatively stable foundation. A lower subscription price and a larger number of subscribers can make Netflix financially more stable and have higher risk resistance, even if it cannot be produced. High-quality content and gaps will not hurt the company's operations too much.

If HBO cannot continue to provide high-quality self-made content, its own operations will encounter great troubles. Therefore, in terms of valuation, Netflix will be much higher than HBO. Lao Mo intends to acquire HBO. Warner’s offer is $20 billion.

Book Guest House Reading URL:

txt download address:

phone-reading: