Chapter 1999： The old chairman's business philosophy

During the intermission, Yang Cheng was talking to Love on the phone about Andre Silva. As soon as he hung up, he saw a handsome young man in a suit and leather shoes, looking at him with a smile on his face.

what's the situation? Does he look like a curved one?

"Mr. Yang, I am Mr. Costa's secretary. Please come with me. Mr. is waiting for you in the box."

Yang Cheng sighed, but wondered, "How do you know I'm here?"

The secretary explained with a smile, "The person who helped Mr. Yang get the ticket is the director of our club."

It turned out to be like this. Now that his identity was revealed and Mr. Costa personally invited him, Yang Cheng couldn't refuse, "Let's go, lead the way~"

Bringing Liu Junyu and Hansen to follow the secretary, they took the elevator to the chairman's box on the top floor. The old black shop chairman Pinto Costa was greeted at the door.

Yang Cheng walked up to greet him respectfully, "Good evening Mr. Costa, I didn't expect you to be there too~"

Pinto is nearly 80 years old and still has a strong body, and shook hands with Yang Cheng, "The chairman of Liverpool is visiting, and I still learned from my men. Don't blame us for poor reception~"

Yang Cheng smiled, "Why, I didn't come to Porto this time to watch the football, but the hotel butler told me that there is an important game tonight, so I came to take a look temporarily, I didn't want to disturb you~"

"It seems that tonight is full of accidents, just like this score, how about? Have a drink with me?"

"Of course it's good~"

Since April 17, 1982, Pinto Costa has served as the chairman of Porto for more than 35 years.

As early as January 17 this year, on the 12864th day of his reign, Pinto Costa had surpassed the legendary chairman of the Real Madrid Club Santiago Bernabéu and became the person who has been the chairman of a club for the longest time.

There is controversy and criticism, but it is indeed capable. Under his leadership, Porto allowed the roar of the dragon to reappear in the arena. For this, it deserves the fans' thanks.

Before Pinto Costa, the longest-serving club chairman in football history was the former chairman of Real Madrid, Santiago Bernabéu. From 1943 to 1978, he was the chairman of Real Madrid for 35 years.

Despite the controversy, Pinto Costa is undoubtedly the most successful chairman in Porto and even Portuguese football history, not one of them.

It was during his reign that Porto broke the monopoly of the two capitals Benfica and Sporting Lisbon, making the "Dragons" the most powerful and successful team in Portuguese football.

During Pinto Costa’s 35-year tenure, Porto won two Intercontinental Cup titles, two UEFA Champions League titles, two Europa League titles, and a European Super Cup title. That was all the international championships that Porto has won in history.

In Portuguese football history, Benfica won two UEFA Champions League titles, and Sporting Lisbon won a UEFA Cup Winners’ Cup title 50 years ago. The remaining Portuguese teams won another 7 times. All international champions belong to Pinto Costa.

In addition, during Pinto Costa's tenure, Porto also won 20 Portuguese Super Cup titles, 12 Portuguese Cup titles and 19 Portuguese Super Cup titles.

In history, Porto won a total of 31 Portuguese Super League titles, 16 Portuguese Cup titles, 20 Portuguese Super Cup titles, a total of 67 titles, plus 7 international championships, a total of 74 titles, most of them are Won under Pinto Costa.

This transcript is presented, who dare not say anything?

It is precisely because of such achievements that they can win the respect of their peers. Only peers know such achievements, not by dreams.

Yang Cheng's enough respect for him is also because of this achievement, how to put aside his character, if Yang Cheng can have such a report card after resigning as chairman, he will also be proud.

After a successful person succeeds, his history and background will be written in great books.

Pinto Costa is no exception. He is an authentic Porto native, born in a merchant family, and his mother has noble blood.

When I was young, I didn’t have to worry about eating and drinking. I naturally had enough freedom to cultivate hobbies. Obviously, football is the love of his life.

Then naturally became a fan of Porto, and on his 16th birthday, his grandmother concealed his parents and gave him a special birthday gift-the Porto Club membership card, the number is 808.

From this number, it is not difficult to see that the success of successful people must have been foreshadowed (manual dog head).

At the age of 19, Pinto Costa got his first job at Banco Atlantico, Portugal. Later, he worked in the paint and resin business. Since returning to Porto, the Porto team has played games, especially football and pulleys. In hockey matches, Pinto Costa is a must-see almost every game, like a devout believer.

At the age of 20, Pinto Costa was invited to join the management of the roller hockey department of the Porto Club, and within a few years he became the head of the roller hockey department.

After making certain achievements, at the invitation of the chairman of the Porto Club Alfonso Magirance, Pinto Costa was once the head of the Porto side project department.

During this period, he left the Porto club for nearly 5 years. He came back again as a general manager. The new official took office. The first thing he did was to pry him from his rival in the same city, Boavista. The head coach, former Porto star Jose Pedroto.

Two years later, Porto won the Portuguese Super League championship. It was after 1959. Porto won the league championship again after 19 years. However, due to internal struggles and conflicts, Pinto Costa did not play much in the position of football manager. He resigned in 2010.

When he entered the palace for the third time, he was already the chairman of the team and has been re-elected to the present.

In addition to being the longest-serving chairman, Pinto Costa is also the chairman of the club with the most championships in football history, at least one of them.

In his more than 35 years of leading Porto, the Porto football team has won 58 championships, and the Porto roller hockey team has won 62 championships. Not counting football, Porto won at least more than 100 championships in other sports.

In Porto, this is a living legend.

Following such a legend, Yang Cheng entered the chairman's box, which is Pinto Costa's usual private box, and many traces of him can be seen.

The most eye-catching thing is the re-enactment of the Champions League trophy, which is placed in the middle of a wall. This is what Pinto Costa is proud of.

The atmosphere in the stadium was a little restless, because after three goals in the first half, the anger of the fans reached its peak. Even through the thick glass, it still reached the ears of the people in the room.

In this regard, Pinto Costa was very indifferent.

Yang Orange asked strangely, "Aren't you in a hurry? Mr. Costa?"

"Call me Pinto, you are welcome, I also hope to have a good relationship with the Liverpool chairman~"

A little joke eased the atmosphere, and Yang Cheng laughed and said, "After the relationship is established, will it be convenient for you to ask for a high price in the future?"

"Oh, business belongs to business, not to be confused~"

After smiling, Yang Orange pointed out the window, "Are you not going to do something?"

"That's what the head coach should do. In the game, I can't do much. Should I hold a gun to force the fans to shut up?"

After a pause, he said angrily, "In fact, if it weren't the team chairman, I would want to scold the fans together. They played **** in the first half!"

Yang Cheng found that this old man was still very cute.

After the old man cursed, he immediately recovered his calm, "The team is behind and the fans need to vent. This is normal, isn't it?"

"Of course, but you are not afraid that the fans are too excited and do irrational things?"

"No, no, this city is too small, so small that I know the people in this city well, they won't do that."

Indeed, Porto is indeed very small, more than half the size of the capital Lisbon. From a population perspective, the population of Lisbon’s urban area is 540,000, the population of the metropolitan area is more than 3 million, the population of Porto city is 230,000, and the population of the metropolitan area is only 1.8 million. .

However, the Porto Club has been able to compete with the two tops of the capital, Benfica and Atletico de Portugal, and even outperforms the two tops of the capital in the past 30 years. Pinto Costa has contributed a lot.

In the current international football arena, as a club from a small European country, if it wants to survive and maintain its former glory, Porto’s philosophy is simple and simple: buy players when you buy them, and sell them when you sell them. better.

Because of the same language as Brazil, the big South American football country, Portugal has become the middleman between European football and Brazil and even South American football.

Both Portugal and Brazil speak Portuguese, although Portuguese Portuguese and Brazilian Portuguese are slightly different.

Portugal and Spain live next to each other. Portuguese and Spanish are also very similar. People who speak these two languages ​​can basically communicate. Except for Brazil, most Latin American countries speak Spanish. UU reading www.uukａnshu.com

Due to language advantages, Portuguese football, especially the Porto club, has become the first destination for Brazilian, South American and even Latin American players to Europe.

In Porto, they adapted to European culture and the style of European football. Taking Portugal as a springboard, after playing famous there, many people went to the more famous and powerful European clubs. Porto made money from China. Everyone gets what they need, and no one owes anyone.

Porto has a lot of experience in cultivating South American players. European giants are also willing to buy people from it. They regard it as a good training base for players.

Porto’s success is not limited to buying and selling players. There is a sports limited company under the club’s name. Porto has professionalized its football department and has become a veritable enterprise.

It is subject to the supervision of a regulatory agency like the Portuguese Securities Market Commission, but on the other hand, it is easier to borrow money in the market, whether it is borrowing money from financial institutions or club members.

This is the guarantee of Porto's success!

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