Chapter 2110： Ask for monthly pass

"America indulge in life (

Among the many small and medium-sized clubs in La Liga, there is one exception-Athletic Bilbao. For those clubs that make losses every year, Bilbao is a name that cannot be mentioned.

Bilbao has sold stars and main players in the past few years and earned more than 100 million euros. However, because of traditional restrictions, it cannot buy people to find a balance, so it has become the most profitable club in La Liga.

This club has been married to the local chaebol since its establishment, and achieved financial freedom a hundred years ago.

The stadiums and training grounds are their own. A large sum of money is invested in hardware facilities and youth training every year. Is the broadcast share related to the seats on the stadium? Great, our stadium is always full. Isn’t it just money... As long as Spain is not hit by a nuclear bomb, this thing will never be lacking. This is the classic membership club in the global business circle. Advantage, the wool is on the sheep!

Compared to these leagues that have experienced countless turbulence, the Bundesliga is recognized as the healthiest league in Europe and the world.

In the first half of each year, every team that is eligible to participate in the Bundesliga next season, including the potential upgrade of the Bundesliga, will report the detailed financial figures of the club to the German Football League (DFL). The clubs that fail to pass the review will not get the chance. Qualification certificate for next season.

Historically, there have been established teams such as Red and White Essen and Aachen that have been reduced to the amateur league due to financial problems.

The Germans are known for their careful calculations. The goal of most Bundesliga small and medium-sized teams is not to expand immediately, but to focus on the medium and long-term, for the long-term stability of the club, and strictly implement the strategy of living within their means.

For small teams like Mainz and Freiburg, almost every summer’s operation is to sell well-known players who are close to saturation and difficult to retain in the team. After the blood returns, the income is divided into several shares and shared equally. Risks, or strengthening the shortcomings of the lineup, or introducing potential stock training, in order to sell at a good price in the future, thus forming a virtuous circle.

Of course, small teams will not invest all their income into the strengthening of the lineup, because regardless of the transaction, a commission will be generated, and the trend has been rising sharply in recent years, and the actual income of the club will be discounted;

On the other hand, the income will also be used for infrastructure construction such as repairs, expansion of the stadium, and improvement of training bases.

In short, the management of the German small team will find a balance between the current goal and the long-term vision, and even focus on the latter.

Mainz is the best example. Every summer, one core is sold, and only one is not enough. Of course, the one who sells has to be exchanged for at least 20-30 million euros, and then they must be matched with new aid. It costs about 8 million euros.

Then for the shortcomings of last season, such as the back position, it will cost 8-10 million euros.

Appropriately, you can also stock up some young little monsters from other countries. The amount of stock depends on how much the core sells. After the targeted reinforcement is over, the little monsters will be stocked, otherwise it will be ignored.

In this way, Mainz has completed the classic one-to-many change. Many new players are young people who are young players. They have been trained in the team for several years. Once they have become the core of the game, they will be sold and sold again. It's tens of millions. This pattern repeats itself and ensures the permanent viability of Mainz.

Almost every summer, Mainz, the representative of the Bundesliga small and medium teams, is doing the same. How effective is it? This Rheinhessen small club, who has walked out of the two famous coaches of Klopp and Tuchel, has been in the Bundesliga for ten consecutive years. For Mainz, this number is absolutely worthy of pride.

And this year, the next-door neighbor Ligue 1 came out with a slogan: Laliguedestalents, literally translated as "the league of geniuses".

The implication is that there are geniuses here, but there are no stars. The stars are all robbed by the fathers of the Premier League, La Liga, and Bundesliga.

Ligue 1 has always been an export-oriented league, relying on its own strong youth training system to train stars for other leagues to achieve a balance of income and expenditure. Of course, except for the local tyrant Paris Saint-Germain, other Ligue 1 teams cannot escape this model, but the gameplay There are big and small.

For example, Lyon, Monaco, and Lille, which are ranked 2 to 4 in budget, are all ways to buy high and sell high. Monaco can be called Europe's No. 1 downfall. It has long replaced Porto's status as a black shop and has a reputation.

Lyon is also a traditional "black shop". It has a peak record. It is common to sell 150 million euros in a summer. This alone is enough to guarantee the budget for the new season. Their budget is only 120 million euros. TV broadcasts, Champions League dividends, profitable.

However, this approach also contains huge risks. Monaco almost played downgrade. Lyon also fell into a trough for a long time after the collapse of the Seven Crowns' rule. Lille was also on the verge of relegation this year.

But in contrast, the mid-lower teams in Ligue 1 face greater risks under the business model of selling players for cash.

Caen and Guingamp are the best examples. They sold the team's main players in one mind and made quick money. But at the end of the season, the two teams were relegated to the same goal.

Selling low and selling high is the operating model that small and medium-sized clubs in Ligue 1 should master most. Just like Mainz, they sell at least one top player every season to subsidize the budget, and then rely on a strong scout system to find suitable substitutes to maintain Combat effectiveness. UU reading www.uukananshu. com

The survival model consisting of the sale of players and the rights of TV broadcasts has made the life of the top players in Ligue 1 go well. Of the 20 teams, at least 15 remain profitable, and several loss-making teams have suffered mismanagement due to accidents. It is not caused by its own operating errors.

However, in the next few years, the life of licking honey in Ligue 1 is expected to change. In 2020, the TV broadcast contract between Ligue 1 and MediaPro will come into effect. The broadcast cost will reach 1.153 billion euros per year, which is 60% higher than the existing contract (726.5 million years). %. According to the current budget standard, the television broadcasting rights alone are sufficient to subsidize the season budget of most French Ligue 1 teams.

The original Little World Cup Serie A has gradually become lonely, but what they are now implementing is to broadcast collective sales. Although it is not as easy as the Premier League’s 100 million euros, there will still be tens of millions.

In recent years, it has been the low-level league teams that have gone bankrupt. After all, income in Serie A is still stable, and few Serie A teams will make ends meet.

In addition, small teams have low salaries and generally do not have too much pressure. In addition, small teams basically rely on thighs to survive, and promoted teams are mostly on loan (there is a common system in previous years), and the expenditure is not very high.

The most important thing is to create a star at will. For example, Cagliari sells Barrera, etc. Although it is not like the star factories Udinese and Atlanta, the daily life is enough.

Sassuolo is also a good example. Owner Squeezy uses his own construction company to sponsor the club for 15 million a year, and then build and maintain the titled municipal stadium. The team’s real expenditure is not high but the benefits are substantial.

Making money is not the task of club operations. To build stars like Politano and Sensi can earn tens of millions of euros.