Chapter 299 flagship SUV

For the whole Mitsubishi group, the profit share of automobile in the whole group is very small, so Mitsubishi has not regarded Dongchen as a real competitor. They have obtained the characteristics of new materials of Dongchen automobile from Toyota, and now they have successfully reached a deal with Dongchen automobile in private. Once the high-strength steel alloy arrives in Dongou, Mitsubishi will ask for it from Dongchen It's cheap, but it's hard for Toyota's family. Toyota has carried out all-round disassembly and Research on the engine and transmission system of Dongchen automobile, but the result is disappointing.

First, the engine. They can't imitate the Dongchen engine at all. The most important thing is the material. Second, they don't have such a powerful finishing ability. If they want to move closer to this index, it's not impossible. That means that all their parts and components must be customized by high-precision CNC machine tools. So First of all, the cost is multiplied. The most important thing is that the speed is not up to the standard of mass production, so it is meaningless.

When others are making atomic bombs at the speed of making bread, they are still making bread at the speed of making atomic bombs. What can we do even if we can make atomic bombs at the speed of making atomic bombs?

Toyota is extremely disappointed, and the wind direction of international public opinion has become more and more unfavorable to Toyota's hybrid cars!

The latest issue of "famous cars" published a special report with the largest length. The core of the report is around the discussion of the prospect of the hybrid car. Dramatically, three months ago, they praised Toyota's hybrid car technology in their own magazines, but three months later, the "famous cars" directly put a huge question mark on the hybrid car, Among them, the words printed in the largest font almost led to the rampage of Toyota group.

"Dongchen is here. Is it necessary for the hybrid train?"

This sentence is also the voice of the consumers all over the world who pay attention to the EMU. The biggest reason why they pay attention to the EMU is that it has low fuel consumption and less pollution. Based on the idea of social responsibility or economic planning, they are willing to spend tens of thousands or even 100000 yuan to choose the EMU when they purchase the vehicle. However, when all the advantages of these EMUs are evaluated by the East What's the point of talking about Chen engine after catching up?

Just as Toyota hesitated to stop the R & D and investment of hybrid cars, another shocking news came from China, that is, Dongchen announced to cooperate with Dongfeng and BAIC to produce Dongchen's brand-new C series, that is, Dongchen's SUV series train.

This news is absolutely explosive for car enthusiasts all over the world, because through the strength that Dongchen s3c has shown before, the unique and accurate four-wheel drive system of s3c makes all four-wheel drive enthusiasts refreshing, and they are looking forward to the day when they see the powerful passing ability and road adaptability of s3c, this four-wheel drive system can be applied to SUV On the model, because, only SUV is the real all road model!

Now, Dongchen cooperates with two brands that produce military off-road vehicles. In this way, with Dongchen's own engine technology, four-wheel drive technology, and the epoch-making A1 interactive system, this SUV's passing ability is definitely the king of SUV.

This news even shocked Toyota. Most of their market in China is supported by SUV models. The low-end RAV4, the middle and low-end Highlander, the middle and high-end hegemonic, cooluze, and the high-end land cruiser. The sales situation of these models in China is very good. Even in these years, the land cruiser has accumulated the super high that money can't buy on the Sichuan Tibet Plateau Word of mouth, even reached a consensus among the car friends of China. On Sichuan Tibet Plateau, not to mention Hummer, Land Rover and Mercedes Benz G series, only the land cruiser has the most powerful comprehensive performance and cost performance.

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The most important points of SUV models, including power, four-wheel drive performance, trafficability and reliability, are the most skilled and powerful advantage projects of Dongchen. If Dongchen gets involved in luxury car brands, it lacks strong brand foundation and brand value. But if Dongchen wants to get involved in SUV, it is a natural result!

First, Dongchen 's psychological impact on the whole industry, and then TOYOTA' s energetically expanded hybrid car project is meaningless. Now, Dongchen is ready to launch SUV models again, which makes TOYOTA 's stock price drop sharply, and its senior management can no longer sit.

At the high-level meeting of Toyota, Zhang Fujifu, President of Toyota, was very angry. At the beginning of the meeting, he shouted: "Dongchen now poses a huge threat to us in all aspects, but we just don't have any way to solve this problem. If we continue like this, once Dongchen's production capacity is improved, it will bring us disaster!"

The marketing director said: "president, we have analyzed the current situation of Dongchen. We believe that it is difficult for Dongchen to reach the standard of annual production of 1 million vehicles within three years. Therefore, they can not have a great practical impact on us in a short time. Moreover, the impact of Dongchen on the market is not just our own, almost all brands have been impacted After the threat differentiation, it is not too serious, and the stock price drop is due to the fact that Dongchen is on the cusp of the storm. When the world realizes that the development of Dongchen needs a lot of time to precipitate, it will naturally choose other brands again. "

"These are self deceptions." "Dongchen is a wolf. In front of him, other enterprises have become lambs to be slaughtered. Now this wolf is still young, but we can't relax our vigilance because it is young. If we don't find a way to deal with Dongchen, I'm afraid that when he grows up, we will become the food in his mouth!"

The marketing director is responsible for the general direction of the whole Toyota group in the market. The emergence of Dongchen has brought great pressure to two departments of Toyota, one is the R & D department, the other is the marketing department. He has also been studying the countermeasures against Dongchen. At this time, he put forward one of his immature ideas, saying: "compared with Dongchen, Toyota The biggest strength is that we have a wide product line, high production capacity and a large number of wholly-owned and joint ventures all over the world. To put it bluntly, Toyota has strong strength. Even if we lose 10 million yuan a day from today, the group can support for a long time, but Dongchen is still in the development stage. If Dongchen starts to lose money at this time, I think they will be tired of coping with it The next step will also be greatly affected. "

"Price war?" The vice president blurted out and asked, "do you want to waste it with Dongchen in the form of self damage?"

"That's right." The marketing director said: "the current situation is that our car is not cost-effective in front of Dongchen. First of all, the price is not cheaper than Dongchen's. second, Dongchen's fuel consumption is low, maintenance costs are low, and performance is strong. As a result, the first choice of consumers is almost Dongchen, but Dongchen can't provide enough cars to meet the market demand at present, so a large number of consumers At this time, if we start to sell at a lower price, it will certainly improve the cost performance of Toyota. "

"cost performance..." "If we do this, I'm afraid that the board of directors won't agree. Moreover, it will be a huge impact on us. We can reduce the price, but how much can we reduce the price to make our cost performance consistent with that of Dongchen? So that consumers can turn their attention to Toyota again? "

The marketing director said: "we don't need to make our cost performance consistent with that of Dongchen. Don't forget that the current Dongchen car is not able to meet the market demand. The annual production and sales volume of cars in China exceeds 20 million. This is the hard demand of the market, which belongs to the rigid demand. On the contrary, the annual production of Dongchen is only 300000. Even if he has expanded two SUV production lines, The highest production capacity is 600000 or 700000 vehicles, less than 4% of the market demand, and 96% of the consumers will face a situation that they either wait for Dongchen or buy existing vehicles of other brands. "

As he said, he paused and said: "so, it seems that our market space is still very large. If we take the lead in price reduction now, then we can take the lead when consumers are hesitant. If we reduce the price first, we can hold these wavering consumers in our hands. Moreover, if we start to fight price war, other brands will also They will follow suit one after another, and then Dongchen's advantage in cost performance will be greatly reduced. "

Zhang Fujifu thought for a moment and said, "this matter needs to be discussed by the board of directors before making a decision, but you need to make a detailed plan as soon as possible."

When Toyota was close to Dongchen, in Zhangjiakou, Dongchen's V-type 6-cylinder 3.0 displacement turbocharged engine was successfully put off the production line. The engine's maximum output power reached an amazing 410 horsepower, about 100 horsepower more than the same level engine power of BMW, more than 100 horsepower more than Benz, Audi and other German cars, while Toyota was even less able to compete However, the total power of the inhaled Land Cruiser is only over 300 horsepower, and the output power of the Porsche 3.0T engine is only 330 horsepower.

The offline of this engine has provided Dongchen with the power base to develop high-end models. After Dongchen announced the specific parameters of this engine, SUV fans all over the world were excited. With the 3.0T horsepower configuration, and the original ability of Dongchen to make the engine with the same displacement smaller and lighter, plus such a powerful power output, once the engine is installed It can be said that it is the strongest guarantee for the capacity of the whole road when it is loaded into the SUV model.

The program team of top gear contacted the PR personnel of Dongchen automobile at the first time and sent an invitation to Dongchen. That is, when the SUV of Dongchen is offline, they hope to make a program for the new SUV of Dongchen at the first time.

Zhang Yunfeng readily agrees that "top gear" has become the best platform for promotion of Dongchen automobile, with almost no cost. As long as the car is delivered, the rest will be handed over to Dongchen's own products to conquer the whole program group. Moreover, Zhang Yunfeng knows that the three hosts of "top gear" are all enthusiastic fans of SUV, especially Jeremy, who is Land Rover Once Dongchen's SUV is in his hands, it will make him love it.

Just because of the huge market voice, Zhang Yunfeng is ready to launch the flagship model of C series as soon as possible, that is, C3 model. The model of C3 model adopts the Land Rover evoque ten years later, the Porsche Cayenne fifteen years later, and then integrates the characteristics of several other models. Finally, it is a nearly dreamlike SUV, with abnormal shape