Chapter 330 global automobile war

Byati's battery production base is undergoing transformation and expansion, and the installation of COMAC's mechanical arm has just begun. However, the two production lines, byati and COMAC, are not enough to meet Zhang Yunfeng's requirements for developing new products. Therefore, not only the production line needs to be rebuilt, but also the suppliers of spare parts need to be upgraded accordingly. Zhang Yunfeng is not used to it Habitually, therefore, these core components, he must achieve self supply.

Aerospace is a very complicated process. A new type of aircraft often takes 120 years to complete the whole process from design to mass production and put into application. Many of the mainstay military aircraft in the United States today are mostly products of the last century, even for civil aviation airliners. It takes at least five years for an aircraft to start and deliver Time.

Zhang Yunfeng knows that this kind of thing can't be rushed for a while, so he hopes to do all the preparatory work well before the start-up. Dongchen's core technology must realize its own manufacturing.

Zhang Yunfeng has listed several domestic enterprises that produce aerospace related parts and handed them over to a professional team to start a wholly-owned acquisition. Basically, Zhang Yunfeng does not have to ask about these matters personally.

At this moment, Zhang Yunfeng is thinking about how to improve the sales of Dongchen automobile in North America.

The national conditions of the United States are different from those of China. In China, the family car basically tends to two directions. One is the traditional five seater car, the other is the five seater cross-country. Few families will choose the pick-up truck or the MPV with more than seven seaters on their own cars, but this is not the case in the United States.

Most American families are composed of more than three or more members. Families with a family population of more than five account for a large proportion, which makes many American families consider multi-purpose vehicles, i.e. MPV, such as Honda Odyssey and Buick GL8, which are commonly used as commercial vehicles in China market. The sales volume of such vehicles in the United States has been very stable 。

The sales volume of American pickup truck is even more amazing. American life style is very different from that of China. American families are very happy to do things in person that can only be done by professional construction personnel in the eyes of China people. For example, simple house decoration, painting, simple furniture production, house transformation and other work. Americans are very keen to do it by themselves.

Moreover, the United States has a large area and a small population. Most people live outside the bustling metropolis. Almost every family has an independent villa, courtyard and garage. Moreover, most people will have a large number of construction tools in the garage. It is this situation that makes pickup trucks very popular in the United States.

For Lao Mei, the pickup is very practical, almost the most perfect private car. The sales volume of pickup in the United States is also very high, with a total annual sales volume of more than 2 million vehicles.

This time, Zhang Yunfeng is going to develop two new models, specifically for the North American market. He wants to fully occupy the North American household car market. Only in this way can he firmly stand firm in North America. Once his product line is enriched, he can directly consider building a factory in the United States.

. Secondly, the power of the car must be sufficient, which is easier for Dongchen. Dongchen's engine technology has always been leading the world.

As for MPV, first of all, we should pay attention to practicality. Families who choose this kind of nanny car usually put the family concept first. Therefore, this kind of car does not need a very fashionable appearance, but it must be practical, and people can feel the sense of security at a glance.

The high efficiency and low fuel consumption of Dongchen engine is a perfect match for any model. As for the safety of MPV, the first thing Dongchen can do is to use the safety experience from Waupaca. Secondly, Zhang Yunfeng is also going to use high-strength steel alloy to make the anti-collision beam around the car. In addition, he is going to use the advanced buffer energy absorption device to ensure the safety of MPV Sex will be greatly enhanced.

Considering that the purchasing power of Americans is generally high, Zhang Yunfeng has set the price positioning starting point of both models at more than $100000.

The sales volume of pickup truck and MPV in China has always been common. The former has almost no practicability, high fuel consumption and large body in China's national conditions, which makes it very inconvenient to use the car in urban life, and the price is high, which is not the weight that the third tier cities or even the countryside can bear. Therefore, in China, they become rich people to refit cool toys, while MPV is lost in China To the core concept of family, the vast majority of only child families have fewer family members, and ordinary five seat cars can be competent, MPV is very weak, so in China, it has become a narrow special case of commercial vehicles.

When positioning the two vehicles, Zhang Yunfeng started from the North American market and even the whole western market. The design was very easy. He directly adopted the design scheme of the two future models, and then modified a production line of Dongchen in Jiangcheng to produce the two vehicles.

Dongchen's pick-up truck is divided into P-Series and MPV is directly defined as M-series. There are four models designed in advance, namely 500 horsepower model and 650 horsepower enhanced model, which are defined as P1 and P2. The two models of M-series, respectively, are 280 horsepower 8-seat model and 350 horsepower 8-seat model, which are defined as M1 and M2.

In addition to the performance and fuel consumption, the core advantages of the P-Series pickup include its powerful shape and powerful lines, as well as the 8-speed gearbox of Dongchen, its own four-wheel drive system and A1 and A2 interactive systems.

The core advantages of M-series MPV are more safety and practicability. Firstly, the space distribution in the vehicle is very scientific and reasonable, and the utilization rate is high. Secondly, its passive safety performance has been greatly enhanced. The original strength of Dongchen's special steel alloy is very high, and the safety has been greatly enhanced with the newly developed buffer energy absorption device Although the self weight has been improved a lot, which has an impact on the performance, the first consideration for MPV is not the performance.

When the four models of the two series were just released, Chinese people didn't have a lot of enthusiasm for them, which was expected by Zhang Yunfeng. However, users in North America were very excited about the news. Dongchen official website made a detailed analysis of the internal traffic sources. It was found that since the four models were released on the website, they have been , most of the corresponding pages of the four models are from the United States, accounting for 70% of the total visits of these four pages.

Dongchen agents in the United States are also very interested in these four models. They ask if Dongchen has plans to put these four models into the North American market. If they are interested, when can they apply to the U.S. government.

Dongchen's reply is very straightforward. These four models will be sent to the U.S. government for review in the near future. Once the review is passed, the export will be started as soon as possible.

Sometimes, consumers are very easy to be guided or even moved. North American users did not expect that Dongchen not only exported all its models to the North American market, but also specially developed two models for the North American market, which is a subtle psychological sensation, greatly improving North American users' good feeling for Dongchen.

This is the way of business. Zhang Yunfeng is not prepared to benefit the North American people, but to earn the foreign exchange in their hands. Only by making consumers happy can he make money from their hands.

Dongchen produced a total of 16 prototypes of P and M series, eight of which were sent to Yanjing and eight to the United States. It was Dongchen's action that made Toyota fall into a doomsday panic.

Toyota's MPV has five models on sale, and pickup has two models on sale. It is the largest one among Japanese enterprises in these two fields. Now, Dongchen takes out four models at once to enter these two fields, which is equivalent to that Toyota is now in front of Dongchen, and it is totally defeated!

The North American market has always been Toyota's paradise, but this time, it seems that Dongchen intends to wipe out all the space of Toyota in Dongchen, with its powerful manufacturing capacity, so that Toyota doesn't have to look at the specific parameters of these four models, but also knows that Dongchen's new products can definitely blow up several streets of its own, and the cost performance ratio is very high. I'm afraid that it will continue to do so Toyota will soon be driven out of the North American market

In recent days, the market value of Toyota group evaporated in the stock market has reached the level of 10 billion US dollars, and the company is firmly shrouded in a pessimistic mood. If Toyota really can't protect the North American market, then it can only retreat to Dong'ou and compete with many local enterprises in the narrow Dong'ou market, such as Honda, Mitsubishi, Nissan, Wuling, etc.

At last, Toyota decided to speed up their position transfer.

The so-called position shift refers to the concept put forward by Zhang Fujifu on the board of directors before, which is to shift the core business from the first-line and second-line countries to the third world countries. It focuses on the ultra-low-end car market, making use of Toyota's productivity that has not been affected yet, and occupying a seat in the third world. Its basic purpose is very simple, and it knows that the market in this field is not broad, But Toyota's plate is too big now. If it really shuts down most of its production capacity, the daily loss will be a huge number. At that time, Toyota will only be dragged to death by itself.

A car manufacturing group with the strongest profitability has fallen into such a situation. However, there are many enterprises like Toyota. Volkswagen is struggling and Mercedes Benz and BMW are losing their former glory. Honda even intends to transfer its business core to the motorcycle field. The first-class GM and Ford are even more sad. At best, Japanese enterprises are fighting overseas. However, the Japanese enterprises are still fighting overseas Now, Dongchen has burned the war to his door!

The global automobile war has entered the most critical moment. The rise of Dongchen is absolutely devastating for other enterprises. If we continue to shrink in this war, I'm afraid it's only a matter of time before we are killed in succession!