Chapter 336 a complete reversal

In three days, the member enterprises of Huahe alliance got all the detailed data of three low-end models given by Dongchen. These three models are defined as Dongchen sl. the so-called SL is not the extended version of S series, but the low-end version of S series.

In order to help Huahe alliance to win the battle in the low-end car market, the junior two focuses on the design of the three cars' appearance. If they don't pay attention to the cost-effectiveness, the three low-end models will be the most perfect and the most attractive to consumers in the whole market of less than 150000 yuan. In addition, the three cars are all equipped with dongchener 2 in versions 1.4 and 1.6 For the engine, Zhang Yunfeng did not authorize Huahe alliance with better technology, but this time, he will provide special aluminum alloy for Huahe alliance's enterprises to make new engines.

As for the special steel alloy, Zhang Yunfeng didn't authorize it. In fact, even he didn't have the right to hand over the material to a second enterprise other than Dongchen. The purpose of selling the material to Mitsubishi before was to make a good job of making friends with others behind his back. The real special steel alloy can't be sold in any way, even if he entered the China United States There may also be hidden troubles in the hands of members of the league, and the top will never agree.

After the official release of Dongchen, the new Dongchen models also directly announced their prices. According to the different configurations, the prices ranged from 50000 yuan to 100000 yuan. Dongchen also promised the consumers that all Dongchen dealers would not increase the prices of these three models in any form, and the three new models would also be authorized to all members of China cooperation alliance Production and sales, as for the quality, is unified by Dongchen to check, the use of all Dongchen technology.

After the news broke out, the frenzy in the market immediately cooled down. The speed of cooling down was unbelievable.

There is no doubt that low-end consumers have great expectations for Dongchen. They have been waiting for Dongchen to enter into low-end models. Now, Dongchen is really here.

And consumers don't mind that the three models are produced by members of Huahe alliance, rather than Dongchen. The reason is that since the time of Huahe alliance, S1, S2, C1, C2 and other models manufactured on behalf of Huahe alliance have high market recognition, S2 can be produced. SL, a low-end model, will not have any quality problems.

Huahe Alliance announced that in the next month, all members of Huahe alliance, except Dongchen, will devote themselves to the production of three SL models. It is expected that the maximum production capacity at the initial stage can reach more than 1.2 million vehicles per month, and it may be further improved later.

The car model has been determined, and the major manufacturers of Huahe alliance have begun to put into specific production work. The listing of SL series is only a manufacturing process problem. Compared with it, Toyota's brand value and car cost performance are somewhat inadequate. Not only did the market stop the rush to buy Toyota cars, but even those who have already bought Toyota cars also regret it And.

The most ironic thing is that Honda just announced in a high-profile way that it had completed the research and development of low-end models such as Feidu in the first three hours of Dongchen's release of new models. The low-end models have all been finalized and put into production. But just three hours later, Dongchen spits out three liters of blood. The low-end models of Nissan, Ford and other companies have also been determined I haven't announced it yet.

No one thought that Dongchen's action would be so fast. Everyone thought that Dongchen was only interested in eating hot and spicy food in the middle and high-end markets at home and abroad. They were also interested in the low-end market. What made Japanese enterprises collapse was that they thought that Dongchen had no extra productivity to compete with them in the low-end market, just like the Maoists of northern crocodile thought that Germany The Chinese will not fight on the same lines as them.

and Dongchen did not have two lines of operations. He did not draw out his main forces from the western line, but directly drew all the troops of Dongou and Italy to the eastern line.

The other member enterprises of Huahe alliance completely gave up their main business and cut their production line in half, half of which were produced by Dongchen and half of which were produced by themselves.

The hour before Dongchen's announcement, Toyota's production lines around the world were frantically rushing to work to make a big profit in the low-end market. However, an hour later, Zhang Fujifu, who nearly suffered from heart disease, ordered Toyota to shut down 80% of its production lines.

No!

Zhang Fujifu was discouraged. He understood that Dong'ou automobile manufacturing company had no business in the world, and Dong Chen's current posture was to spend the whole time with them. When they ran there, Dong Chen would catch up with them, leaving no chance for themselves. Now, the whole enterprise of China cooperation alliance is squeezing Toyota's living space, Toyota's The plate is too big, and it can't continue to suffer this fatal blow.

Zhang Fujifu understood that Dongchen's hanging for himself was of great purpose. He didn't hang for the market, he hung for the market. Next, where he went, he would follow him. He was his nightmare, a devil he could never get rid of!

Toyota's dying struggle has been declared a failure. Although the Huahe alliance hasn't really built the SL, it's because the SL model announced by Dongchen is equivalent to pouring cold water on the heads of those consumers who have been dazzled by low-end Toyota cars and have a hot head. They calm down. They don't think that low-end Toyota cars are a great opportunity that can't be missed, They began to calm down, and began to have enough patience, waiting, waiting for the arrival of Dongchen SL.

And Zhang Fujifu also knows that Dongchen can release such a perfect model design in a few days, so it can be seen that Dongchen has a premeditated plan for low-end cars, and he was hit by his gun.

Toyota's design of low-end cars is finalized and its production line is reformed. Its vigorous vitality has only lasted for a few days, just like a return to light.

? They had just designed a new model, but before it could be launched, they were beaten to death. It was as if the recruits, who had been training for several months, were hanged in the boot camp just before they were ready to go to the battlefield, and suffered heavy losses.

Just a day later, Zhang Fujifu convened the board of directors. On the board of directors, Zhang Fujifu said: "Toyota, the world's largest auto manufacturer with an annual output and sales volume of more than 10 million, lost the high-end market, the middle and high-end market, the middle and low-end market and even the low-end market just developed under the constant strangulation of Dongchen, and lost the pride we had before We lost the pickup market and MPV market. Not counting the last few days, the low-end cars were out of stock. Toyota's global sales volume in the last month decreased nearly 90% year-on-year. Now, we have 1.6 million cars of various models that can't be sold, and another 1.1 million cars were forced to stop during the manufacturing period, causing heavy losses. "

The whole conference room was silent, and all the directors' faces were full of grief and heaviness. They knew what Zhang Fujifu said, even when he held the board meeting.

Then, Zhang Fujifu said: "the continuous loss, overstocking and waste of resources cost us a lot of cash flow. Although Toyota is not yet ready to apply to the government for bankruptcy protection, if we continue like this, it will not be long before we run out of money. I'm afraid that at that time, no bank in the world will provide loans to Toyota. I think It's time for us to completely shut down 90% of our productivity. For the rest of the time, we need to find a way to realize 90% of our productivity. We also need to find a way to sell the backlog of new cars in our hands, even if we lose money, and then we will withdraw from the international market. In the future, we will only do domestic market. "

This decision is undoubtedly painful, which is the same as that of the brilliant colonial empire in those days. It's painful to give up all colonies and withdraw all immigrants around the world. It's also full of pain. The market of Toyoda has become smaller and smaller, and it's already close to saturation. If Toyota retreats to China, then all the automobile manufacturers of Toyoda will Like Toyota, they chose to retreat.

This also means that the whole Dong'ou automobile manufacturing industry has lost its overseas market completely. The only thing we can be thankful for is that Dong Chen has made a speech and will not set foot in Dong'ou's domestic market.

Around the world, there are only three markets that Dongchen will not involve, I'm afraid. One is donggood, the other is Hanguo, and the other is beihanli.

Dong'rou people do not want to sell their cars to cold countries at this time. Their domestic demand is smaller, their local enterprises are even more miserable than Japanese enterprises, and the psychology of Han people is the same. They do not have the ability to expand the market to dong'rou, and they both have a common understanding that you cannot do business with countries like North Korea. First of all, their consumption ability is low Poor, second, they don't give the outside world access at all.

In such a situation, the automobile manufacturing industry of Japan and South Korea has declined for 30 years.

Like Dong'ou enterprise, the most realistic problem faced by the big head of automobile manufacturing in the cold country is how to cash in his overseas production line.

The production line is a fixed asset, but it needs a lot of capital investment to maintain the fixed asset. Even if all the personnel are cut off and only one security team is left to watch the door, its land use fee, various taxes and consumption are too large for the enterprises of the two countries to bear. If these production lines can be sold, at least some cash can be kept on hand 。

But who the fuck is it for?

Go to the old enemy? Tell them we want to sell you the production line? The people of Volkswagen will surely say, go to your uncle's, we don't want to give you a 10% discount. The current automobile production line is equivalent to a laborer who has become a vegetable. Who buys it at leisure? They can't buy it for nothing, because they can't sell it.

Sold to Mercedes Benz and BMW?

Don't be kidding. They are so busy that they shrink their front and go home to play the MBV with the public. How can they have the time to clean up this mess?

Considering again and again, there is only one company in the world that is likely to buy their production line, that is Dongchen.

However, dong'u people are unyielding. Even if they are driven back to their hometown, they are absolutely unwilling to sell their production line to Dongchen. In that way, don't they make Dongchen even stronger? People in the cold country are more small-minded. If they can sacrifice themselves