Chapter 369 flagship aircraft Emperor (1)

Although the sophomore has developed a very high-end CMOS photoreceptor, and even created the most perfect optical lens so far, Zhang Yunfeng sadly found that it was difficult to obtain the mass production capacity of the camera for a while.

CMOS, image processor and other semiconductor components need to occupy Dongchen's own semiconductor production line, which has already been fully developed to produce core accessories for universal of Dongchen electronics, with little capacity allocated to camera field.

In addition, the production of lens is also a slow process. Optical glass with excellent optical properties is not enough to make a classic lens. Most importantly, it depends on a precise and incomparable grinding process. Some people will think that a lens is nothing more than a few pieces of glass, a circuit board and an electric motor. However, the grinding of a lens alone is extremely important High precision requirements. In this regard, the production line reconstructed by the second year's junior high school can only greatly improve the grinding precision, but it can't improve the manufacturing speed. Therefore, even if we start to expand the production line now, it will take a certain time to have enough capacity to cover the global market.

These days, Zhang Yunran has almost run the whole process with Zhang Yunfeng. Zhang Yunfeng has already made a decision. In the future, the fields of Optics and home appliances will be managed by Zhang Yunran. Although both industries are profitable, they are not the real focus of Zhang Yunfeng.

Seeing that the products have been formed, but the mass production is far away, Zhang Yunfeng and Zhang Yunran return to Yanjing with all the product samples. The expansion of production capacity is not only limited to money, but also time. When Zhang Yunran thought that Zhang Yunfeng would wait until the mass production to release Dongchen's optical products, Zhang Yunfeng said to Zhang Yunran: "sister ran, you prepare these days, I will immediately Let Dongchen release the global announcement. Three days later, Dongchen will hold a press conference in Yanjing to release our latest optical products. "

Zhang Yunran asked in surprise, "is it going to be released so soon?"

Zhang Yunfeng nodded and said, "I don't want to wait until I have mass production capacity to launch Dongchen's camera products. I prefer the hungry marketing mode of first release, then production and final sale to let consumers know Dongchen's products as soon as possible, but let them expect more and more from Dongchen's products in the process of waiting."

Zhang Yunran suddenly realized, "I see what you mean. It's like a movie trailer. Maybe the movie won't be released until a year later, but the trailer should be released early to attract the attention."

Zhang Yunfeng said with a smile, "that's right, that's what it means." "Said Zhang Yunfeng:" this conference, you will be responsible for it, the day of the conference, you will preside over

"Me?" Zhang Yunran exclaimed, "I'm afraid I can't. I've never done such a thing before, let alone face the global media..."

"What are you afraid of?" Zhang Yunfeng said with a smile: "everything has its first time. If you want to mature slowly, the cycle is too slow, just like some stars, who are used to the occasion of one hundred people in a year. But when it comes to the occasion of five hundred people, they will still be nervous and scared. When it comes to the occasion of five hundred people, they will deal with it. The occasion of two thousand people may still make him nervous. If it comes to the occasion of twenty thousand people, their legs will be soft This growth cycle is too slow. It's better to face the world for the first time. If you are used to facing the world with a normal attitude, there will be no occasions you can't control in the future. "

Zhang Yunran nodded slightly, bit his teeth and asked, "what should I do? Is it up to me to introduce the performance of these optical products? "

"We only release one product this time," said Zhang

"One?" Zhang Yunran was surprised again. This time, Dongchen made nearly 20 cameras of various types and grades, and how many 26 lenses there were. Zhang Yunfeng only released one, which made Zhang Yunran confused.

Zhang Yunfeng said with a smile: "as you just said, the trailer of the movie is just some of the most wonderful clips. No one takes all the good things out at one go. This time, we only launch one camera and one lens, but, to release, we release our best."

Zhang Yunran asked, "I know that 5c1 is the best camera. What about the lens? It seems that each of our lenses is outstanding, isn't it? "

Zhang Yunfeng explained: "the best data to measure the lens is the focus segment and aperture. At present, the most classic focus segment and the focus segment that each manufacturer strives to create is the 2470mm focus segment. Therefore, we will launch 5c1 and our 2470mm lens this time. The combined imaging and performance of these two lenses is far superior to that of any other brand's similar products. Take these two out Come on, they will know how much weight Dongchen optics has. "

Then, Zhang Yunfeng said: "at the conference, you don't need to introduce the data of this camera in detail. At that time, you just need to put out the parameters of our 5c1, which is enough to make those knowledgeable people dumbfounded. What you need to do at that time is to introduce the biggest advantages of the Dongchen camera. For example, with the image processing system of Dongchen, no one in the world can reach it For example, our wireless transmission system, as well as the interaction and binding between this set of equipment and universal, what you want to convey is a concept, that is, the concept of Dongchen products that no one can reach. "

Zhang Yunran nodded and said, "I know how to do it."

Zhang Yunfeng smiled and said: "I'm sure you can do well. Don't put too much pressure on yourself. Dongchen is your most powerful backing. You represent Dongchen and release Dongchen's products, and you will have absolute confidence to face the world to play up the power of Dongchen group and Dongchen's products. Dongchen is behind you. No one dares to question what you say "

The next day, Dongchen Electronics announced that three days later, Dongchen Electronics will release the first SLR camera in the history of Dongchen group in Yanjing. Moreover, the first SLR is the top-level machine emperor 5c1 of Dongchen electronic optical products. Together with it, there is also the most common 2470mm SLR Lens.

No enterprise has ever been able to have such a fast speed in product research and development. A few days ago, Zhang Yunfeng announced that Dongchen would step into the market of optical manufacturing. A few days later, the first optical product of Dongchen announced that it would be released. This speed made the world shake up.

Zhang Yunfeng once again arranged the release venue in the International Exhibition Center, which is still the venue of his last release of universal. This time, this stage is no longer his own, it will become the first stage for Zhang Yunran to enter the business world, and Zhang Yunfeng is willing to retreat behind the scenes to support the world-renowned stage for Zhang Yunran.

When Dongchen announced that it would release SLR cameras, there was no doubt that Japanese media had the strongest reaction. However, Japanese media had two extremes on the issue of optical products of Dongchen, one of which was that it was impossible for Dongchen to have the world's top optical product manufacturing technology, because it was so powerful in this industry that it was powerful in the past decades, No country can challenge Dong'ou enterprises in this field, and Dong'ou people have always had great confidence and respect for Dong'ou optical products. In their eyes, even a powerful group like Dongchen cannot defeat Dong'ou enterprises in the optical field.

The other extreme is extremely pessimistic.

A number of Japanese media commented that this was the second positive impact of Dongchen on donggood after the automobile industry. Donggood automobile enterprise is one of the pillar industries of donggood economy, and donggood optical enterprise is one of the most proud industries of donggood people, and Dongchen has maintained an absolute inertia in all products before that, that is, Dongchen Any product released will become an insurmountable cutting-edge in this field. Since Dongchen is going to release its own SLR camera, it also indicates that Dongchen has been fully prepared. Therefore, the future development prospect of Dongou optical enterprise is very bleak.

Not only the media, but also the public. Although Dong'ou car has been popular all over the world before, under the influence of German cars, European sports cars and luxury cars, Dong'ou car, although its sales volume is very high, has never been truly respected, but Dong'ou optical products are not the same. No matter where Dong'ou people go, no matter which one they see on TV The cameras and cameras used by journalists and media are almost all Dong'ou products. Today's Dong'ou optical products cover almost all the civil fields and almost all the media fields. The only ones that are not covered are those very high-end cameras used for film shooting. The market scope of high-end cameras is narrow and the market influence is almost available In order to ignore, because people know that the camera is Dong'ou brand, DV is Dong'ou brand, and the camera is also Dong'ou brand. Even CCTV, CNN and BBC, the top media in other countries, use the same Dong'ou brand when they appear.

Moreover, what worries Dong'ou media and the public most is that Dong Chen is going to launch its own SLR flagship aircraft emperor at the launch of the first product, which shows the way to kill and makes Dong'ou nervous.

Because Dong'ou is so powerful in this field that no one can reach it, the people of Dong'ou pay close attention to the camera products that are about to be launched by Dongchen electronics. Several top optical enterprises of Dong'ou also comment on the news that Dong Chen is about to release the optical products. Canon publicly shows that if the single mirror camera emperor that Dong Chen is about to release can match Canon in performance If the emperor's 1dx is equal, Canon's market will be completely destroyed by Dongchen.

The reason is very simple. First of all, the brand value of Dongchen in the eyes of the people all over the world can't be compared with Coca Cola, let alone canon?

Secondly, Canon's product line is relatively simple. 90% of their energy and products are focused on the optical field. They don't have the super binding property of Dongchen electronics at all. And Dongchen's camera is bound to be bound with their universal to some extent. Canon lost another 10%.

Thirdly, Canon does not have such a strong financial capacity as Dongchen. The potential profit space in the optical field, even if all of them are included, is not worth mentioning in Dongchen's eyes. The market space in the whole optical field, or even in the TV field, is not as large. Therefore, Dongchen cannot do optics because he is interested in the market profit of this industry, that is to say