Chapter 379 positioning of the first stage

If it can be predicted that the stock market will start to plummet tomorrow, and will never rise again, it is necessary that all shareholders will sell their stocks before the plummeting in the shortest time. Once they wait for the plummeting, what they have left is nothing but worthless waste paper, or even a bunch of meaningless numbers discarded in the stock trading account.

For these domestic appliance manufacturers, they are facing the same situation at this time, and once they fail to seize the opportunity, I'm afraid the result will be even worse. The tension and worry soon start to spread in this conference room, and everyone is struggling, even if they know that the struggle has no meaning in their hearts.

Selling everything to Dongchen seems to announce that they have been kicked out of the industry completely. However, they can at least get a promise from Zhang Yunfeng, that is, to sign the contract at the price, rather than the bottom price after the crash.

Soon, someone made a decision first. The owner of a private OEM enterprise in the South decided to sign a contract with him. The manager of an enterprise specializing in the production of refrigerator compressors opened up and said, "we are willing to be fully acquired by Dongchen, but is the price evaluation standard reasonable and fair? If today's meeting is known by the media, I think the public's shadow catcher will soon make the market value of our enterprises drop sharply, then we will lose a lot. "

Zhang Yunfeng said: "no matter whether the information is leaked or not, I guarantee that the third-party assessment team will make a reasonable assessment of your enterprise based on the actual situation when you sign the contract, and will not consider any situation after the contract is signed. They will assess the total value of all the fixed assets of your enterprise and assess the profitability of your enterprise before the contract is signed Wait, so Dongchen will never use the change of the market direction to reduce the price after signing the contract. "

The boss nodded softly, relieved, and said, "I'll sign that line!"

For him, it is not a good project to produce refrigerator compressor professionally. Large brands and enterprises have their own compressor technology and production lines, and their overall strength is much stronger than their own. Medium sized enterprises can purchase better products from large compressor enterprises, and they rarely give orders to their own private enterprises. Their business scope has always been It's very narrow. It's nothing more than two major businesses. One is to cooperate with domestic small brands. The other is to cooperate with agents directly to carry out retailing in the way of spare parts. This business can also do a job in the market of second-hand home appliance renovation and maintenance, and the profit space is very small.

If Dongchen enters the industry again, this kind of low-end private enterprises will die in a very short period of time because they have no market before and have no back. Therefore, it's a good way to take advantage of the fact that it won't lose money to sell now and turn to go out.

Zhang Yunfeng was very satisfied with the appearance of the first releaser, nodded and said: "wait a moment, the legal affairs will bring the contract template. The purchase price on the template is empty. You need to wait for the third-party evaluation agency to issue a detailed evaluation report, and then ask for your opinion. If you have no objection to the price given by the third party, Dongchen will immediately complete Payment. "

Said Zhang Yunfeng: "by the way, since you are the first to agree to Dongchen's purchase intention, the final transaction price between you and Dongchen will double the third party's evaluation price."

As soon as he heard that he had become an outsider, he was able to get double the return. He was excited immediately. His enterprise, if evaluated now, would not include the impact of Dongchen's entering the industry. All assets plus profitability would be worth at least $560 million. Now, with a contract, he can get double the income, which is equivalent to himself A contract, for their own earn back 20 years of all their efforts!

all the people present were shocked by the price. Many people who have been struggling and agree with the two words in their mouth but haven't finally said them are very upset. Some of their enterprises have a valuation of at least hundreds of millions of yuan. If they open their mouth three minutes earlier, they will be equivalent to doubling their assets in a flash. They can only Unfortunately, the opportunity is fleeting. If you don't grasp it, you can only choose to admit your life.

But even so, there are still some people who have hope for the bonus. The boss of an enterprise specializing in washing machine OEM blurted out: "I'm willing to sign it! Don't know how much bonus Dongchen can give? I don't want 100%, I'll be satisfied with 80%

"Sorry!" Zhang Yunfeng said coldly, "it's the only one that doubles the price. If you miss this village, you won't have this shop. From now on, those who promise to sign a contract will buy at the current market price. It's 10:00 a.m. until 12:00 a.m., all the promised people can get the contract."

Some leaders of joint-stock or listed companies said: "we just come to the meeting on behalf of the board of directors. One can't make such a big decision!"

Zhang Yunfeng nodded slightly, knowing that private enterprises, joint ventures and joint-stock companies, as long as there is no state-owned assets, are all within the scope of Dongchen's acquisition. However, in addition to the single structure of private enterprises, most of the enterprise structures are very complex. Although some enterprises are not listed, there may be more than a dozen board of directors Shareholders, the decision-making needs the consent of all major shareholders, these representatives can give Dongchen a reply, otherwise these people can not make decisions for the company's prospects without authorization, and most enterprises will involve multiple capital, stock exchanges, venture capital, and even some enterprises themselves bear the gambling agreement and debt, which needs a little sorting.

Zhang Yunfeng thought for a moment and said: "I will extend the time to 6 p.m. during this period, you can negotiate with your shareholders, VCs and investors through various means. Before 6 o'clock, give me a clear answer. As long as you give me a clear answer before 6 o'clock, unlisted companies are calculated by the current actual market value, and listed companies are calculated by today's stock opening price Computing, tomorrow morning, Dongchen will release a global announcement, officially announced to enter the home appliance industry. "

After that, Zhang Yunfeng said to his assistant, "let's arrange for lunch at 12 o'clock in the hotel upstairs to entertain the old managers."

The assistant nodded and turned to leave. Zhang Yunfeng also opened his mouth and said to the crowd, "give you some private space to communicate with each other, or contact with other shareholders and partners of your company. I'll come back at 6 o'clock in the afternoon."

After Zhang Yunfeng left, the meeting room exploded. There were lots of laughs and curses. Most people scolded Dongchen for being tough and domineering. A few felt that they were lucky to get a chance to fight before Dongchen entered the industry, avoiding a huge loss.

Li Xiaodong, chairman of TTL, a large enterprise in the field of home appliances in China, is indignant. TTL is a joint venture. After continuous financing and listing, there are not many shares in his hand that have been diluted. Long ago, he had no independent decision-making power. All big decisions need to be discussed and approved by the board of directors Chen now gives eight hours to decide whether to give up all his years of hard work. Naturally, he is a little annoyed.

However, there is no way for Li Xiaodong to get angry. At this meeting, every enterprise of Dongchen only invited one person to attend the meeting. His secretary is still waiting in the downstairs lounge. He immediately took out his mobile phone, called the Secretary and said, "Xiao Chen, please call the board of directors. After 30 minutes, I'll go back to the hotel and have a business with them It's too late to rush back to Huizhou for a major video conference. We only have eight hours. We must let every board member attend. "

The Secretary at the other end of the phone also heard the anxiety in his voice. He answered immediately and then went to the headquarters.

In addition to Li Xiaodong, many CEOs of joint ventures, joint-stock companies and even listed companies are doing the same thing, making phone calls, contacting the board of directors and partners, holding telephone or video conferences, and trying to come up with a decision before 6 p.m.

At this time, Zhang Yunfeng came to the core management office area of Dongchen on the 40th floor. Long Xiaoyue was there, and the CEO of Dongchen Electronics was there. Zhang Yunran, who was about to be entrusted with the task, was also wearing a professional suit and waiting here. The next big move of Guan Dongchen, they have been waiting for the result of Zhang Yunfeng.

As soon as he came to his spacious office, Zhang Yunfeng invited three people to sit down in the meeting area, then took out a statistical table and said: "the current comprehensive productivity of all the enterprises present today is nearly 40 million sets of TV sets, 40 million sets of air conditioners, 36 million sets of refrigerators, 24 million sets of washing machines, etc It has the productivity of 30 million LCD panels, 15 million air conditioning compressors and 12 million refrigerator compressors. "

"In addition, they also have a certain production capacity of small household appliances, as well as a mobile phone production line. The comprehensive production capacity of mobile phones can reach an annual output of 42 million. If all of them are purchased, they can be used to make Dongchen smart phones. There are many kinds of small household appliances. Most of the market space is not large. I want to do only the following."

"The prospect of audio market is very broad. From low-end multimedia audio, middle end home theater to high-end hifi, the market is relatively good, especially the low-end product line. In the years when Apple dominated the world, many multimedia audio products specially designed for Apple also have a very good market, which we can do with Dongchen universal and future smart phones, using Dongchen The unique transmission system, using Dongchen's own developed audio decoder, must be able to get a good market competitiveness. "

"In recent years, the environment is not very good, there are many problems with air and water, so the sales volume of purification household appliances continues to increase. The four countries of Korea, Japan and Germany have a good market share in this field, especially 3M enterprises. This field is also really related to the health of consumers, so Dongchen must also focus on the operation of this market."

"The market of kitchen appliances is also very good. I'm not very interested in small appliances in this field, but I prefer large appliances, such as microwave oven, range hood and other fields. However, there are no producers of audio, purification appliances and kitchen appliances present today. If the subdivision of the appliance field is too high, we can't spread such a large scale all of a sudden In the first stage, I have four goals: TV, refrigerator, washing machine and air conditioner. "

"Mr. Zhang, we are in these four areas,