Chapter 415 emergent problems

Zhang Yunfeng's offer for the Netherlands is quite generous. As long as the Dutch government agrees and coordinates with him, Dongchen will give priority to completing the replacement of all the aircraft of all the airlines in the Netherlands in the shortest time. For the Netherlands, it is equivalent to upgrading its civil aviation system in an all-round way at least one year in advance. Therefore, under the stimulation of this huge interest, the Netherlands The efficiency of people's work is amazing. As soon as Dongchen's signing representative arrived in Holland, he signed all the contracts within 24 hours.

Then, all the domestic dairy companies acting as import agents fell into a breakdown, because all the first-class dairy companies in the Netherlands unilaterally terminated their cooperation with them, leaving them in a situation of no goods to sell. After losing the source of goods, they did not even have the chance to fake.

And then, the domestic media received this amazing news. Dongchen even monopolized the agency right of all milk powder imported from Holland in mainland China. That is to say, if the domestic people want to buy milk powder imported from Holland in China, only Dongchen can choose. Besides Dongchen, they can assert that all milk powder imported from Holland is either fake or aquatic.

At first, people were worried about whether Dongchen's monopoly would harm their interests, but after Dongchen's official statement, the doubt disappeared.

Dongchen announced that it had acted as the agent of all milk powder imported from Holland in a high-profile way, and claimed that the retail price of the terminal would only increase the profit space by 30% on the basis of the whole import cost. Taking a can of milk powder with an import cost of 100 yuan as an example, the price placed at the terminal in China is basically more than 250 yuan or even more than 300 yuan, but Dongchen operated and distributed by itself Business to be responsible for sales, only occupy 30% of the profit space, equivalent to a can of the same milk powder, only sold to 130 yuan!

The news immediately exploded in China, and the people were talking about it for a while. Even the domestic dairy companies were greatly impacted. Dongchen only left 30% of the profit margin from the import to the sales terminal. In this way, the price of imported milk powder in Dongchen's hands was even lower than that of domestic milk powder in the current market. In this way, the price of imported milk powder in Dongchen's hands was even lower than that of domestic milk powder in the current market What else can domestic dairy companies do?

But Zhang Yunfeng doesn't care about all this. The biggest reason why he wants to sell milk powder is that on the one hand, the domestic dairy market is too chaotic, and on the other hand, he thinks of the law of limiting the purchase of two cans in the port area and feels extremely painful. Even if he loses money, he should earn it back.

The domestic people began to wait for Dongchen's dairy sales to go online as soon as possible, and Zhang Yunfeng also invited professional supermarket chain managers to make specific plans for sales. Although Zhang Yunfeng thought of letting 4S stores sell dairy products on behalf of them, which solved the hardware problem, there was a big difference between the sales of fast-moving consumer goods and automobile sales In the eyes of professionals, sales personnel must have unified professional training, and in terms of sales hardware, they must also be good enough, but it is not enough to have the 4S store as a carrier, and special hardware transformation must be carried out, such as unified decoration, logo, plaque, display area, toll area, etc.

Professionals hope to learn from the model of 711 supermarket chain, and standardize everything from decoration to pattern to commodities. But in this way, there is no doubt to increase investment. There are more than 1000 counters in China, and the cost of hardware decoration of each counter is close to 200000 yuan, far exceeding the budget of 100000 yuan formulated by Zhang Yunfeng at the beginning.

But even if it's 200000 yuan, Zhang Yunfeng has no hesitation. Now that he has done it, he has to make it a unified brand. It's nothing to spend more money. The most important thing is to operate it well.

Zhang Yunfeng took out hundreds of millions of RMB at once, just to build a sales channel, which shocked the National Dairy Association. From Dongchen's practice, it can be seen that Dongchen spare no effort to do this well. In this way, it is equivalent to breaking the financial path of domestic dairy enterprises. In front of Dongchen's way of breaking the rules of sales, he We have only two choices, either to reduce the price or not to do it.

The Dairy Association sent dozens of protest letters to Dongchen one after another, but all of them were ignored by Dongchen. However, the Dairy Association began to complain to the Ministry of Commerce, accusing Dongchen of unfair competition and trying to monopolize the market. However, in the eyes of the Ministry of Commerce, the weight of the Dairy Association is nothing compared with that of Dongchen In this case, they will not impose any restrictions and regulations on Dongchen due to the protest of Dairy Association.

Zhang Yunfeng's counterattack is even more damaging. He left the protest letter of Dairy Association intact to the major domestic media, which disclosed it to the public. This was a blow up. In the eyes of the public, there are so many problems with dairy products, and they have long been dissatisfied with the Dairy Association, let alone the dairy enterprises Established by the leaders of the industry, at present, infants and young children in China have the chance to eat reliable and high-quality milk powder at a low price through Dongchen. The dairy association protested around on the ground that Dongchen would threaten their profits. This is a shameless and extreme practice in the eyes of consumers.

For a while, all sectors of the society were full of attacks on the Dairy Association, which can be described as a group of passionate.

At this time, Zhang Yunfeng waited for the signing representative who returned from Holland in Dongchen. He conveyed the attitude of the Dutch government to Zhang Yunfeng and said: "the Dutch side is very excited. It feels like they have found a big bargain, so they are eager for Dongchen to arrange engine replacement for the aircraft in Holland as soon as possible."

Zhang Yunfeng nodded and said: "I'll call Eriksson later. The logistics system he's in charge of now has a rough prototype. At that time, I'll let him take charge of all the logistics links of cooperation with the Dutch government. In the short term, I'll arrange to transport at least 100 Dongchen engines to Holland to complete the reshuffle for Dutch Airlines And began to transport large quantities of imported dairy products back from the Netherlands. "

"As long as our first engines arrive in Holland, I think their enthusiasm for cooperation will be higher," said the representative

Zhang Yunfeng smacks his lips, picks up the phone and calls Eriksson's mobile phone. Eriksson is checking the construction of logistics distribution center in Chengdu at the moment. After receiving Zhang Yunfeng's phone, he asks, "president Zhang, what's the instruction?"

Zhang Yunfeng said, "you should go back to Yanjing as soon as possible. I have some things to discuss with you."

Eriksson immediately promised to come down and said, "I will fly back to Yanjing in the morning."

"OK."

When Eriksson came back, Zhang Yunfeng immediately invited him to his office and asked, "how is the logistics channel construction in China?"

Eriksson said with a smile: "now our logistics channel in China has surpassed Shunfeng in terms of hardware. We have purchased 5000 transportation vehicles of all kinds, and 5000 orders waiting for delivery from manufacturers. And I also use the relationship between Dongchen and the government to publicize the domestic railway channel. In the future, we can not only use all ordinary railway logistics, but also When necessary, we can start a number of high-speed railway lines across the country to pack and express for us. On each high-speed railway line, the high-speed railway system refits two 350 km EMUs without seats and without tickets for sale, so as to ensure that our EMU luggage train can be from Yanjing to Zhonghai within four hours. "

Speaking, Eriksson added: "as for air transport, we are even stronger than downwind. They have developed for so many years, and the number of aircraft in the fleet is only about 10. Now we have received more than 80 737, 747 and 767 cargo aircraft from Boeing. Now these aircraft are serving Dongchen, which can be increased within half a year Add to 200, ups will be killed by us in a year. "

Zhang Yunfeng nodded with satisfaction and said with a smile, "in this case, our domestic logistics channels can also be properly opened for commercial operation."

Eriksson also agreed: "now we have basically completed the architecture, and in terms of our current hardware facilities and software facilities, we have sufficient capabilities to achieve the fastest speed in China in terms of speed, reliability and service. Both air transportation and ground transportation can achieve the fastest speed in China, and commercial operation in China has been completed We have all the capabilities. If you like, we can also open the logistics from international level distribution center to distribution center in a short period of time. At present, in addition to the advantages of aviation, the ground channel has not been spread out in foreign countries, so we can only do this kind of point-to-point air transportation, and then subcontract the ground transportation to the local logistics enterprises. "

Zhang Yunfeng nodded and said with a smile: "this should be equivalent to that if a domestic customer wants to send something to a small town in California, the United States, and we can only guarantee that we can deliver it from his hands to a distribution center like Los Angeles or San Francisco in California, and then to the local logistics company in California after arriving at the distribution center Secretary, I'm responsible for sending things from the distribution center to the town, right? "

"That's right." Eriksson nodded: "this is also the standard mode of the logistics industry. After all, few companies have the ability to lay down very close and detailed logistics channels around the world. We can lay the logistics channels in every prefecture level city or even county-level city in China. However, if we want to achieve the same thing in the United States, it's very difficult. It's meaningful to do so It's not big either. If we cooperate with the local logistics, then we can save these troubles and just let part of the profits go to the cooperative logistics enterprises. "

Zhang Yunfeng said with a smile: "every walk is like every other mountain. I don't know about logistics. You are an expert in this field. You can operate it. However, I have something to do. I need your help."

"Is it about the logistics of dairy products?" Eriksson asked

"You guessed it?" Zhang Yunfeng said with a smile

Eriksson smiled and said: "there is a lot of speculation in the media. It's hard to know. I don't think you need to worry about dairy logistics. We don't need to cooperate with any other logistics providers. We can operate in the mainland by ourselves. Our air transport team is responsible for transporting a large number of dairy products from the Netherlands to several major distribution centers in the southeast, northwest of China For example, Yanjing, Zhonghai, Chongqing, Wuhan, Xi'an, etc., and then our land transport team is responsible for transporting them to dealers around the world. At present, the delay rate of our cargo planes in the global airports is the lowest, and no airport will let me take the initiative