Chapter 100： Advertising fee two

The ratings of the first episode, as well as word of mouth, can tell the prospect of a TV program.

"The Voice of America" ​​produced by Li Daniu achieved an astonishing average of 9.6 ratings in the first episode.

Moreover, it jumped from 3.2 at the beginning of the broadcast to the highest peak of 11.7.

During the daytime of the second day, there were heated discussions about "The Voice of America" ​​all over the Internet, because people discovered for the first time that this is the real way to choose singers, singers, the most important thing is of course the singing voice.

This program does not look at the face, and directly lets the instructor listen to the voice to choose whether to turn around, which makes the entire American audience shine.

The contestants in the first round were selected from millions of netizens, and their strength is naturally extraordinary.

Everyone's singing made the audience who watched the show feel like they had enjoyed an auditory feast. Especially some of the outstanding contestants, such as the black aunt Jule who was the first to come on stage at the beginning, the otaku Jordan, and the two finale finale, their singing voices are simply intoxicating.

When the audience saw those ordinary contestants on the stage who were like passers-by singing songs that touched people's hearts, the contrast made people unable to help but be surprised.

Especially when they heard a singing voice that they thought was very pleasant, the instructors also pressed the button to turn around heavily. This feeling can only be described as blood boiling.

With a good reputation and high ratings for the first episode, Li Daniu dared to ask Quinn to increase the previous advertising price by another 20%.

"Chairman, the negotiations are now at an impasse. They all say that the first episode has already aired, so even if their advertisement is played, there will be one less episode, so the price is relatively tight. Look, do you want us to A little concession? Otherwise, the price will be lowered when the second episode is aired."

Asking prices all over the sky, and paying back the money on the ground.

In the morning of the next day, Quinn received requests from many companies to purchase advertisements. However, after Quinn proposed to increase the price by 20% on the basis of the original quotation, many companies began to bargain.

After hearing Quinn's report, Li Daniu replied decisively: "Tell them, no matter how you quote, it must be above the basic price we ask, otherwise, I would rather not advertise the good voice of this season. "

Without waiting for Quinn to speak, Li Daniu continued: "I can pay 30 million U.S. dollars a month for Tuvalu's welfare, so I don't care about the advertising fee. So, you have to be more confident."

Facing the busy tone from the phone, Quinn smiled wryly. How could there be such a boss in this world who said he didn't care about money, and he had extremely high demands on advertising fees. Say he cares about money, and he always spends money lavishly, and even invested 150 million US dollars in the production of the program, and dared to say that he would not do an advertisement. Wouldn't the money be wasted?

However, no matter how capricious Li Daniu was, he was still his boss, so Quinn could only tell the bottom line of Li Daniu very resolutely to those companies who came to talk about advertising.

Li Daniu doesn't care what those companies say about him. In his opinion, this program has achieved the effect he wanted.

The contestants in the first round basically had a degree of attention not weaker than those of second- and third-tier singers, especially those players who had won the fourth rank, and their attention had even reached the level of first-tier singers.

This is a common phenomenon in talent shows. When the show is broadcast, the contestants gain attention because of the ratings. But when the show is completely over, these attentions will slowly disappear until no one cares about it anymore.

In the history of talent shows, at most one or two can go far in the entertainment circle, and the others either can't make it in, or they are abandoned by fans because there are no good works in the middle of it.

As for Li Daniu, as long as the contestants on his show have no problem with their character and want to take the road of the entertainment industry, he can at least play a dozen classic songs for each of them and turn them into real superstars.

In the previous life, Universal Music's annual revenue could reach more than five billion US dollars. Along with Universal Music, there are two other major record companies, Sony and Warner.

From this we can see how big the music market is. And when Li Daniu has good singers and good songs in his hands, the global music market is his cash machine.

So, how could Li Daniu care about advertising fees for a season? Moreover, Li Daniu didn't believe that those companies would really give up because of the 20% price increase after seeing the ratings and word-of-mouth of this show.

You are willing to buy an air conditioner, and you still tell me that you can’t afford electricity?

Sure enough, this time Li Daniu finally felt the feeling of Zhizhu in his hands. At four o'clock in the afternoon, Quinn reported that all the advertisements were sold, and the price was a little higher than the price set by Li Daniu before.

The naming fee was 80 million U.S. dollars, and the other first- and second-level advertisements, that is, the advertisements before and after the broadcast of the program and in the middle of the show, sold a total of 170 million U.S. dollars.

The total investment of this program is 150 million US dollars, that is to say, the program itself alone has brought Li Daniu 100 million US dollars in income, and this is not counting the model fees for later sales to other countries.

And Quinn had nothing to say about this result, who said that Li Daniu spent money recklessly? People can make so much money by putting on a random show, and whoever puts it on will be extravagant.

But Quinn doesn't have time to worry about how to arrange the income of 100 million US dollars. He needs to quickly add the sponsor's advertisement to the show. It's not just about asking the host to re-record the opening speech. It is also necessary to communicate with the TV station and edit the sponsor's previous advertisement directly into the program.

As for sponsors wanting to use new ads? Sorry, the time is too late, I will replay it before the next issue.

In the evening, the broadcast of the second episode of "The Voice of America" ​​did not reduce the ratings due to the addition of advertisements. After all, how can there be a TV program without advertisements in this world?

Moreover, compared with the first period, the ratings are not only more stable, but also increased.

At the end of the second episode, Quinn got the ratings.

"Chairman, the ratings for this episode have a peak of 12.3 and an average of 11.8."

Li Daniu asked: "What about the number of viewers?"

The reason why Li Daniu asks this is because the number of people watching TV is different every day. For example, if the audience rating is 3, the number of people watching on Sunday will be much higher than that on Monday.

"31.5 million." Quinn looked at the report and replied, these data are all calculated by a professional data statistics company, he just needs to report it out.

Li Daniu nodded when he heard the answer. The population of the United States is only in the early 300 million, and these 30 million people account for one-tenth. One out of every ten people has watched this program. This kind of achievement is shocking enough. up.

Quinn put down the report and said, "Chairman, there are several websites that want to buy the rights to broadcast our programs. Do you see the price here?"

Li Daniu waved his hand, UU reading said: "The price of this piece, you can talk about it according to the ratings, don't ask me everything."

The reason why Li Daniu was so serious about the advertising fee broadcast by the TV station was because at that time, except for him, no one could believe that this program could have such ratings. If Li Daniu didn't bite the price, Quinn and the others would definitely lose money .

And now the decentralization is naturally because the ratings of the show have already come out. At this time, as long as Quinn is not a fool, he can sell at the due price.

Quinn nodded and said, "Chairman, there is one more thing. ABC TV wants to talk about the cooperation model for the second season. Do you think so?"

This is the start of the second season? This TV station is really urgent.

In fact, this is really not to blame for TV stations. Most of the programs broadcast by American TV stations are produced and broadcasted separately. The producers produce TV dramas or programs, and then share advertising fees with TV stations, or directly sell broadcasting rights to TV stations.

But Li Daniu was purely in a hurry this time, so he directly bought the broadcast time, and then all the advertising revenue went to him.

Now, the show is very popular, which not only makes the TV station envious of the advertising fee, but also worries that Li Daniu will give the right to broadcast the next season of the show to other TV stations.

Although ABC TV station is one of the six major TV stations in the world, it is only one of them. It has been a long time since they broadcast a program with such a high ratings.

"It can be negotiated, but the price, you understand." Li Daniu didn't want to have to do everything himself.

"Understood!" Of course Quinn understood what Li Daniu meant, so he negotiated the price, but Li Daniu had the final say.

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