Chapter 937： round and round

How big is the profit of a mature event brand in this era?

Even if you don’t compare the power of traditional sports, taking the case of the arcade era as an example, in addition to the premise of extending the life of the game, it will also feed back the growth of sales, influence and audience base. In addition, “League of Legends” is an online game, the more players, the more The higher the profit, any decision that improves this aspect is a very good deal.

The world is bustling, all for the benefit, the world is bustling, and all for the benefit, seeing the content summarized by Virginio, combined with the hot spots of the game market itself, after thinking of the partnership, not only can it improve the coverage of regional audiences, To enhance competitiveness, and not to be cheap to other peers, no matter what, you have to soften your attitude and increase your bets.

However, compared with the gradually firm determination of China and South Korea, some agents with low output value themselves are inevitably muttering in their hearts.

But at this moment, Lehman came up with a content for the club.

Is it a game? How to make achievements while attracting people with real capital to join it? The ability to burn money, generate resources, and spend energy and time on watering but making wedding dresses for others is also very important.

In other words, customer and target group positioning.

The first is to attract those rich second-generation who love to play and are willing to spend money on games to gain satisfaction, because for these people, spending hundreds or tens of millions is not too much of a concern, and it is easy to invest on impulse.

And with this part of the base, it is possible to win those brands who have needs, for example, the main target group is also young people, or the label needs to be younger, and the player's favorability of the brand can be increased.

However, it must be pointed out that the most favorable and relatively optimistic return of this competition system belongs to agents and fists. The profit from inviting other capital to set up a game club is not so great for the capital itself. On the contrary, it pays more Therefore, it is necessary to make it clear that the role of the club is to shape the brand, deepen the label, and use the traffic to achieve the promotion of the business territory.

A very objective example is driving the threshold. For example, Anta won the men's basketball team, threatening Li Ning's national sports brand status; Nike's management of the NBA, especially the binding of Jordan, directly drove away the then sports brand big brother Adidas, the consumer market. The transformation is sometimes just because of these subtle labels, which is very unreasonable.

Because in this process, whether it was Li Ning, which had the largest market share of the national brand at the time, or the giant Adidas, they made no mistakes in their layout. In order to strengthen the brand, even more money was invested in advertising, but it was no better than winning.

In other words, I want to impress the capital and gain the favor of those people. It can be pointed out that in the game market, the conversion rate of branding can be closer to that of competitive sports. Then, as the player base increases, it is easy to be tied.

And this kind of deliberate and precise positioning of "gorgeous marketing promotion" is another gift from Lehmann to manufacturers. If we can really seize the opportunity to implement it, the prosperity of the competition system will be almost two points more confident-coordinating various Fang strength, to determine the unity of business strategy.

Now, his own chips have been placed on the table, and they are waiting for these agents to pay the matching chips, Lehmann thought, seeing that Virginio is still trying to talk about the benefits of all kinds of compromises. After a pause, he coughed lightly, took over the topic and asked slowly, "Everyone, if there is anything inappropriate, you can bring it up?"

Lyman's words were like a drop of cold water falling into boiling oil, and the scene suddenly became lively again.

Even if some of these agents had some concerns, they were gradually dispelled by such a detailed plan, and they were no longer reserved at the beginning.

When such a situation occurs, it is much easier to talk about it.

Doing business is always changing.

Even if it is really implemented according to the strategy, the investment will increase, but the interesting thing about the market is that there is a return only if you pay, and there is no ratio to speak of. This is what is often considered.

Obviously, the growing enthusiasm of the agents makes them feel that this kind of cooperation is worthwhile.

Lehman nodded with satisfaction, "Everyone understands that the implementation of this plan requires a lot of investment and pays off, which is also a matter of the future, and we did not come to unify our thinking with you with the idea of ​​​​making a profit. , If there is no interest support, how can you allocate your energy to manage well? It must be inconsistent with our original intention..."

After paving the way for some good words, all the agents listened to Lehman and said: "However, it is not right to hurt the interests of the fist too much, so let's take a three-year period and try to set the conditions according to the regional market share. Both parties are satisfied..."

The executive of NCsoft first echoed: "Don't worry, there is no need to worry about the operation of the Korean competition area when it is handed over to us, we will definitely be able to develop it properly."

The cake in the Korean game market is still very rich, and NCsoft does not plan to continue to "care about", so as not to miss out on too many opportunities.

"Good talk good talk..."

The result of the good negotiation is that the game spent 160 million Korean won, and 15% of the regional profit share; Barna also expanded the Wanwan and Southeast Asia divisions, and paid a total of 23 million yuan. 20% profit sharing;

The rest of the Japan Division, South America Division, Oceania Division and other places where there is no online game audience base, are divided according to less cash and high profit sharing threshold.

Lehman has considered it very carefully. Since the upper limit of interest is not comparable to that of many countries with large populations, then reduce the burden on the capital chain and transfer the benefits that can be developed. In this way, they can also "willingly" nod, and those who Large factories in the region would definitely prefer to pay more for agency fees than to split too many accounts. The reason is just the opposite.

In it, the Penguin people have been on the sidelines, because they have already obtained the only agent in the mainland, and they are still the second shareholder, but as the transactions were concluded, they were not idle, and they quickly called and passed the update. High-level figures, fight for authority.

What permissions?

Penguin's old routine, buy it, increase the shareholding ratio, or even eat it all, and operate it exclusively.

When the available funds are sufficient, the Penguin side does not delay, and directly shows the horses and horses, enthusiastic and close.

As a result, the matter fell to Lehman's third calculation, cashing out part of the market.

Don't look at how well he painted the pie before, but if you really want Red Dragonfly to complete the idea, the resources that need to be used are exhausted, not to mention the game field, Red Dragonfly has no matching delivery window at all - take Penguin as an example, After the "League of Legends" national service was launched, it was definitely treated like a son.

So, after listening to the sincere suggestion from the Penguin side who will make the cake bigger, Lyman pondered for a moment and was soon "convinced"...

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