C698 Supermarket Wars

"Old Sun, your wife's family used to be from the Shantai City, right? Is the Ginza Supermarket and the Grand Ram very powerful? that can run our supermarkets down the drain? " Zhou Rui's side had met with quite a bit of trouble. Although they had already made their way to Shantai City, there were still two retail companies that were very powerful, namely the Silver City Supermarket and the Great Harmony City.

"Boss, these two supermarkets have abundant funds, and they are also large scale chains of businesses. The Da Run Fa family has their own store in the entire country, and the Silver Seat supermarket is also radiating radiation to the north, within the borders of Shantai City, we have many Silver Seat supermarkets, and if we do not manage well, they will very likely defeat us. Wal-Mart wanted to enter the Shantai City as well, but was killed by the two families. Sun Rui said as he drove. At that time, this incident caused a huge sensation in the society, where the three supermarkets continued to sell their products, and in the end, the Wal-Mart supermarket chose to retreat. During the half a year that the entire Shantai City was operating, the loss of the Wal-Mart supermarket was over 6 million RMB.

Li Tian nodded his head, he had already heard from Zhou Rui on the phone, recently there was another Grand Fusion Supermarket near the flagship store of Yuanhua supermarket, and the other party had brought out the lowest discount. Although Yuanhua supermarket has a stable supplier, but they have a much larger structure, and can directly purchase from the manufacturers, and they will receive a lot of return points, so if there is a price war, then our side will suffer a lot, so Zhou Rui did not dare make the decision, and called Li Tian over to discuss with me to see what we should do next.

There were a few black-clothed men standing around him, and they were Li Tian's bodyguards. With so many things happening now, if he wasn't worthy of bodyguards, Li Tian wouldn't be able to rest at ease, and adding the Defense Symbol on Zhou Rui's body, he could basically guarantee his safety. Everyone said that this was a legal society, but the market was filthy, and many people could do anything to achieve their own goals.

"Take a look, this is the flagship shop we just built, the business area is over 6000 square meters, this is the place Dachun Fa just purchased, previously it has been kept secret from the outside, it did not tell us at all, now it suddenly opened, and has held a huge promotion, as you have seen, the traffic rate was so large, they took away about 70%, we only got 30%, and this is even with the help of the Kang Wang Chen Jing." Zhou Rui said somewhat helplessly. This 6000 square meters flagship store is the company's most important project this year, and is also the second largest supermarket in the Shantai City region. She did not expect that in less than a month of operation, they would already be shot by the enemy.

Li Tian looked from his position, it was exactly as Zhou Rui said, they had attracted 70% of the traffic, and we only had 30%, so it was no wonder why. Although Yuanhua Supermarket is also an old brand, but it is still inferior to Dahuo, which was a national chain. When Dahuo entered the Shantai City, it had been a huge commotion there for a long time, originally there was only one flagship store in the Shantai City, but now there were two of them.

"Didn't they say earlier that they were ready to leave? Under our attacks, weren't they unable to defeat us? " When they just entered the Shantai City city area, Yuanhua Supermarket was only preparing for the large scale supermarket. It did not directly board the horse, but had instead started up many small and medium-sized supermarkets around these large scale supermarkets.

Using small and medium-sized supermarkets to nibble on their markets had caused their profits to drop by quite a bit. Later on, the other party shouted at them through a middleman, saying that he was preparing to leave Shantai City and even give his land to Yuanhua supermarket, this was a slightly higher price for the trade. At that time, both Zhou Rui and Li Tian believed that the other party was really going to kill him.

I've already investigated this point and understood that the internal shares of Da Run Fa have changed, their new majority shareholders do not want to give up on the Shantai City, and the agreements that they made with us were all scrapped, and we did not have the experience to deal with such a large group, so they set up a trap for us, and all the senior executives here have also broken down, and it is said that they all came from their headquarters, and also brought a lot of money with them. These few days we have been fighting price battles, and we have already reached the lowest point, if we were to continue reducing the price, we will have to go back to our old route. Zhou Rui said helplessly.

To Zhou Rui, the supermarket had expanded way too quickly recently, and the path they were walking on was way too smooth. Meeting this nail all of a sudden made Zhou Rui a bit at a loss, and she didn't know where to start from.

No matter how much the other side sells their goods, they will always be 5% cheaper than the other side. Also, our market is too quiet, so do what they do, right now is just a competition to see who has the stronger economy, our group has a lot of retail funds, although we are stronger than the other groups, but they are facing a lot more in different parts of the country. At that time, they won't be able to support the Supermarket Group as much as us, so you can believe that I can do it. Li Tian said confidently. Originally, fighting against burning money in a supermarket was already a bad idea, he did not expect Li Tian to actually encourage him. Zhou Rui looked at him weirdly.

In fact, Li Tian's thoughts were correct. Da Xi Fa had over a hundred stores in the whole country, and there was a war going on here. The other shops would definitely support them here, but how much could the whole corporation support? Otherwise, there would be a risk of the flow of funds flowing out. At that time, it would be very scary for the whole corporation, and if they were to fight over a price here, the losses would be millions of dollars per day.